Luis Moura Email & Phone Number

State Of Minas Gerais, Brazil

São Paulo, Brasil

Conducting the strategic transformation process for portfolio diversification and professionalizing operations; Active participation in strategic planning;Managing the company's marketing area, which involves branding & reputation, events and trade shows, digital marketing, CRM, Products, Market, and e-Commerce;Repositioning the company in the market, re-branding, and business structure; Structuring the e-commerce and publishing the company's B2C channels;Creating new business units;Establishing international partnerships, bringing in new brands and developing products with foreign brands; Implementing CRM, Lead Machine, Data Lake; Ambidextrous management focusing on product differentiation and operational efficiency, positioning the product for mass markets;Seasonal and off-season campaigns to boost the company's commercial leverage.

Belo Horizonte, Minas Gerais, Brasil

Management of a high-performance multidisciplinary team and monitoring of commercial and internal goals;Alignment of market and client needs with company solutions, ensuring the alignment of offerings and deliveries with marketing and sales; Redefinition of brand strategy and positioning for all companies in the group, unifying purpose and strategy with a focus on growth and image consistency in national and international markets; Creation and differentiation of the identity of the group’s brands; Press advisory services and relationships with journalists;Annual planning and cycles for monitoring OKRs and KPIs;Management of the department's budget and headcount;Structuring and implementation of the entire CRM for the company with three major verticals: Sales, Marketing, and Customer Success. Automation of processes, from inbound to post-sales service;Implementation of Inbound Marketing for lead generation, nurturing workflows, funnel management, and monitoring of the commercial pipeline, outbound strategies (support materials, cold calls, cold emailing, and others), Ads (Facebook, Instagram, LinkedIn, and Google Network);Management of the SDG (Sustainable Development Goals) project with the UN established by the company to support ESG policies;Development of strategic partnerships that differentiate the company and its brands.

Belo Horizonte

Ministra aulas da Disciplina: Redação Publicitária para alunos do 5º período de Publicidade e Propaganda.

Belo Horizonte

Ministra aulas da Disciplina: Marketing Digital para alunos do 7º período de Publicidade e Propaganda.

Belo Horizonte

• Ministra aulas da Disciplina: Redação e Produção para Televisão para alunos do 6º período de Publicidade e Propaganda. • Ementa disciplinar: criação de vídeos digital e comercial.

Belo Horizonte E Região, Brasil

Direct management of marketing, branding, advertising, promotions, and activities involving any of the BS2 HUB brands (BBO holding companies related to financial services, including Banco BS2). Highlight on the launch of the bank in the market in April 2019;Flamengo Project - Sponsorship of the team and development of the partnership that returned more than 1 billion reais in media to the bank;Management of media, ON and OFF inventory, and acquisition and growth KPIs;Creation of strategies for acquisition, retention, and cross-selling of products/customers;Digital Marketing – Responsible for managing the bank's digital marketing. Inbound Marketing project, social media activation, active work with influencers, relationship nurturing workflows;Analysis of the bank's BI data for decision-making, pattern analysis, and campaign definition to stimulate consumption;Working with the company's CRM tools (Salesforce) to monitor cases, service numbers, reputation, NPS, and customer service;Production of all content for relationship, activation, transactional, and advertising workflows for customer activation;Support for the commercialization of products and services for B2B or B2C;Management of marketing and communication projects for Business Units of Individuals;Management and planning of the department's budget through MBD (matrix expense management);Direct involvement in the strategic planning of the HUB.

Belo Horizonte E Região, Brasil

Media and Audience Return:- Media return of R$ 941.4 million between April and December 2019 according to IBOPE.235.8 million people watched TV broadcasts, totaling 824 hours of broadcast with brand exposure.Brand Recognition and Engagement:- The Opinion Box survey (October 2018 to March 2020) indicated a 22% brand recognition for Banco BS2.- R$ 16.6 million in media return through mentions and press articles alone.- The @BS2hub profile on Twitter and Instagram accumulated 400,000 followers, with Instagram being highlighted as BS2 was considered the 2nd best in the financial sector according to Exame magazine within four months of existence.Partnerships and Account Openings:- In the first months of the partnership, 54% of accounts opened came through the BS2 Flamengo app. After 14 months, one-third of Banco BS2's accounts were from Flamengo fans.Investments and Marketing Actions:- Total investment of R$ 24 million in various marketing actions, including the creation of products like the Flacard, exclusive communication channels, Flamengo-focused funds, and partnerships with influencers and e-sports.- Exclusive promotions and events such as "Experiência BS2 Maracanã" and "Talks by BS2."Sporting Events and Achievements:- The brand was associated with major sporting events such as the Libertadores in November 2019, Taça Guanabara, Recopa, Supercopa do Brasil, Campeonato Carioca, and Brasileirão.Social Responsibility and Education Initiatives:- Actions aimed at financial education and reading encouragement (Ninho de Livros), in addition to initiatives to bring the brand closer to fans, such as "Women's Day 2020" and live events during quarantine.Skills:Project Management · Sports Marketing · Community Management · Stakeholder Relations · Marketing Management

Belo Horizonte E Região, Brasil

Responsável pelo Marketing e Comunicação;Criação de todo o projeto de Inbound Marketing e Outbound Marketing da Empresa.Gestão e planejamento dos pontos de contatos nas redes sociais.Relacionamento com stakeholders e parceiros institucionais,

Belo Horizonte E Região, Brasil

• Responsável pelo Marketing e Comunicação nos estados de Minas Gerais, São Paulo, Bahia, Espírito Santo, Goiás e Distrito Federal. • Atuação direta no desenvolvimento e implementação do planejamento estratégico de Marketing e Comunicação.• Atendimento a Cooperativas e Pontos de Atendimento, totalizando 194 unidades.• Gestão da equipe de Marketing local e interface com agências e fornecedores.• Responsável pelo controle de budget e processos da área. • Atuação direta no treinamento e desenvolvimento de colaboradores das cooperativas associadas.• Responsável pela implantação e planejamento dos ambientes e marketing digital: criação de ações de inbound marketing, rankeamento de leads, customer Journey, ativação de base, omnichannel, hotsites e landingpages. • Desenvolvimento de calendário de campanhas comerciais e marketing voltado ao negócio.• Acompanhamento de KPI’s e ROI (retorno do investimento). • Atuação direta no monitoramento ativo do mercado frente aos concorrentes. • Responsável pelo planejamento dos eventos internos e externos e participação em feiras.• Participação na produção desde a criação conceitual à execução: entrega de book com ROI e custos. • Atuação como do Comitê Nacional de Marketing e Negócios do Sistema Unicred para unificação da marca, inovação de processos e crescimento sistêmico em território nacional.

Belo Horizonte Area, Brazil

• Gestão da equipe de Interface e Design de Produtos, sendo responsável pela criação conceitual e visual de produtos e serviços que compõem o portfolio da empresa (LMS Enterprise).

Belo Horizonte Area, Brazil

• Responsável pela implantação do setor de Marketing e Comunicação. • Gestão da equipe de Designers, Jornalistas, Analista de Redes Sociais e Comunicação. • Atuação direta nas marcas da WebAula (corporativo B2B e varejo B2C), projetos de join-ventures e desenvolvimento para clientes.• Implantação do CRM (Dynamics/Pipedrive), sistemas de captação de leads (RD Station), atendimento on-line (DirectTalk) e ferramentas de gestão.• Interface direta com as áreas de Recursos Humanos, Departamento Pessoal e áreas estratégicas na criação de campanhas motivacionais e ocupacionais, coletas de dados em pesquisas de clima e demais projetos.• Atuação externa em ações de Marketing e Trade Marketing. • Execução e manutenção de brandbook, planejamento de campanha institucional, produtos, marcas e incentivo. • Controle de budget das operações, planejamento de campanhas de posicionamento e comunicação corporativa.• Gerenciamento e participação constante em eventos da área. • Acompanhamento da equipe comercial para atingimento das metas.• Gestão e implantação do produto: webAula Comunica para atendimento de clientes, com foco em demandas internas das áreas de Recursos Humanos. • Atendimento a clientes como Avon, TAM, OI, Ticket, Estácio, Porto Seguro Seguros, Hertz, dentre outros.

Belo Horizonte Area, Brazil

Direct involvement in planning, research, and metrics.Responsible for Communication and Marketing activities.Monitoring execution for clients: Case, New Holland, CNH, BH Shopping, Itambé, Fiat, Usiminas, among others.Audience monitoring on social networks, traditional media, Google Analytics, and others.Competitor analysis and creation of contingency action plans.Responsible for information architecture, in-depth research, and audience mediation.Planning and digital art direction, primarily serving the Fiat Group.Direct role as Art Director and Producer.Development of digital layouts and websites.Interaction with advertising agencies.

Trabalho voltado para a área de TI da empresa. Criação de design para os sistemas internos, produtos e cursos da empresa.

Belo Horizonte Area, Brazil

Webdesigner voltado para a manutenção de sites de clientes da empresa e criação de telas para sistemas e sites.

Customer Centric Marketing - Master Em Gestão Da Experiência Do Consumidor, Marketing/Marketing Management, General

Master Of Business Administration (Mba), Strategic Business And Leadership

Mba Executivo Internacional, Marketing

Bacharel, Publicidade E Propaganda

Técnico, Informática Gerencial