• Administer $60M statewide business intelligence training program to teach 172 school districts to build best practices to leverage a dashboard for performance management of student outcomes impacting 3.4M students• Identify training needs for program participants in best practices of data quality assurance, data analysis programming, data mining, report design, and insights communications• Manage three Data Instructional Learning vendors for cohesive content design, standardize data mining best practices• Mentor a team of two client managers to continuously improve the program based on quarterly surveys analysis and monthly peer learning workshops with ~95% engagement rate• Serve as internal subject matter expert Power BI design, Row Level Security, and DAX knowledge across the $30B agency

• Lead Tableau Center of Excellence for the agency. Build and publish higher education dashboards. Mentor new Tableau and dashboard creators. • Complete data runs for legislative requests related higher education committee in the biannual Texas Legislative session • Executed highly rated in-person data training for 200+ higher education stakeholders from universities, community/technical colleges, and Texas workforce commissions, and K-12 on 60x30TX data resources as part of a grant by the Bill and Melinda Gates Foundation. 95% of attendees indicated the training was both a good use of their time and they will use the resources at their institutions. • Manage $200,000 in encumbered grants for public higher education institutions focused on completion and high school-to-higher education enrollment best practices. • Serve as lead survey designer and analyst for the THECB using Qualtrics to evaluation program effectiveness, and data collection for special initiatives.

Business development, proposal writing, repeat business and strategic alliance building♣ Managed a team of five freelancers♣ Offer full service research from proposal to questionnaire design to data analysis and presenting the key findings, higher level insights and client recommendations♣ Marketing, budgeting, operations, and vendor management ♣ Completed 60 hours of continuing education in marketing research via Insights Association © (formerly the Marketing Research Association)Sample Research ProjectsQualitative Research Client: Omnicom Media Group ♣ Managed qualitative study; moderation, participant recruitment, and analysis on behalf of Omnicom ad agencies, GSD&M and Interbrand♣ Conducted concept testing with eight focus groups within Austin, San Antonio, Houston, Dallas and El PasoQuantitative Research Client: Texas A&M School of Law ♣ Conducted study of Millennials’ preference and brand equity regarding advanced legal education training in Texas♣ Used consumer demand and brand equity models to build market penetration strategy Quantitative Research Client: University of Texas Health Science Center at Houston ♣ Performed Generation X and Millennial positioning study for client’s newly revamped degree♣ Created brand awareness and competitor perception model to reposition client’s degree Quantitative Client: City of Georgetown, Texas ♣ Developed and executed customized study to redesign the city’s website♣ Delivered report to city’s website design vendorQuantitative Research Client: Intellectual Nonsense Podcast ♣ Created driver analysis model of Generation X and Millennials likelihood to subscribe to podcast ♣ Designed marketing strategy to increase podcast audience and prospective sponsors

• Conducted a cost and revenue analysis for $1M+ organization• Performed a market demand study of two fiscal years• Created customer service process maps• Managed enrollment data trends report for the board of public health nonprofit• Conducted research on parents needs to manage talks about drugs, alcohol, and sex with their children • Developed prototype to track Illinois legislative bills related to health and health education

• Drafted budget for $1M federal grant proposal to launch this start-up• Conducted market research study to evaluate the pricing feasibility of servicing Chicago nonprofits in the $500K - $1.5M revenue space• Standardized essential documents for future interns such as work plans and evaluation systems

• Created marketing strategy to expand services into New York Metropolitan area• Managed $437,500 portfolio of 13 Fortune 500 firms in banking, energy and retail industries• Used Salesforce.com to increase event marketing attendance by over 55% in 12-month period• Administered the creation and circulation of our quarterly top job-seekers report to 30 corporate partners• Generated $90,000 in new accounts resulting from positive word-of-mouth and referral marketing from our existing clients

• Used data analytics to increase key partnerships by four-fold to 15 universities over a 12-month period impacting 6,000 high-potential Hispanic undergraduates• Increased the placement rate of student participants into our corporate partners by over 50% • Standardized the student recruitment and placement tracking system for 6,000 participants• On a bi-monthly basis, delivered speaking engagements and brand awareness sessions to 500 high-potential undergraduates in NY, CA, TX, NJ, and MA

• Brokered $178,000 leadership program contract with Augustana College • Created and implemented Spanish marketing materials that led to a 25% increase in sales • Mentored and trained three staff members in community development and sales

• Implemented campus recruitment series, averaging 600 attendees, at top Midwest universities for first-generation college students• Directed event planning, media coverage, logistics and six-figure budget management for national leadership program with 200+ high school participants • Brokered $181,000 college readiness program contract with Butler University

• Formulated two-year strategic plan for the DePaul Leadership and Service Center • Managed logistics for three national leadership programs with 550 total participants • Directed public relations/marketing campaign for executive director’s book release