Luis Pardo Email & Phone Number

London Area, United Kingdom

Mrs Wordsmith is a leading provider of innovative educational tools designed to empower children to learn and grow through the power of language. With a focus on engaging storytelling and interactive experiences, our products are used by millions of students worldwide.Responsibilities:Strategic Leadership: Develop and execute comprehensive marketing strategies that align with Mrs Wordsmith's vision and drive sustainable growth.Brand Management: Strengthen and elevate the Mrs Wordsmith brand, ensuring consistent messaging and positioning across all channels.Growth Hacking: Leverage data-driven insights to identify and implement high-impact marketing initiatives that optimize customer acquisition and retention.E-commerce Expertise: Deepen understanding of the online retail landscape and develop strategies to maximize sales and market share.Channel and Content Strategy: Prioritize and allocate resources to channels and content formats that deliver the greatest return on investment.Customer Engagement: Foster meaningful connections with customers through targeted engagement campaigns and personalized experiences.Social Media and Influencer Marketing: Leverage social platforms and influencer partnerships to build brand awareness and drive community engagement.Innovation: Leverage AI tools to analyze customer data and identify trends, enabling the Marketing Team to tailor marketing campaigns and improve customer engagement.

London, England, United Kingdom

Zzish is an AI-driven EdTech company in London that develops apps for the classroom and beyond, to give every child access to personalised learning.Quizalize (www.quizalize.com), Zzish’s main product, provides a fun and gamified way for teachers to collect real-time data on student progress to easily understand who needs help first in the classroom.> Main responsibilities:•Working closely with the Product and Customer Service team. Deep diving into data analysis (Google Analytics & Data Studio) focusing on AI tools for automation (ChatGPT, Gemini, ElevenLabs) and improving user experience & engagement. Drove growth by 95% in the number of paid users (B2C) and 3x more student engagement on Quizalize App; while increasing 5.2x the number of leads for the sales team (B2B).•Managing all marketing channels, cold and hot audiences, including email marketing (over 1M accounts), blog posts, competitions, events, social media accounts, influencer/content creator marketing and a community that has 50.000 active members and ambassadors to drive brand awareness.•Implementing SEO activities to drive organic performance, including page speed optimization techniques, keyword, and competitive research to improve ranking on search engines, and a cross-promotion project to create partnerships with other EdTech, reaching over 300 new potential partners;•Created a B2B demand generation funnel for MATs, schools, districts, and partners, using SalesForce & Marketing Cloud platforms, Blog posts, Workshop, Webinars, SEO, online lead magnet actions, and offline events around the Globe, achieving 89% increase in revenue;•Landing page creation (Canva & Figma), including A/B testing (Google Optimise) and tracking activities (Google Tag Manager). Creation of ad copies, digital banners and videos ads for Facebook & Instagram Ads, Twitter X Ads, plus keyword research for PPC campaigns (Google Search/Display);•Report regularly to the CEO and Investors on defined KPIs and metrics.

London, United Kingdom

Appointed to lead the marketing team of a London-based start-up. Currently responsible for all marketing campaigns, new client lead generation, corporate branding, competitive positioning, and product development. Liaising with Inventory Monetization, Content, Sales, Design, and IT teams.IMVBox.com is the premier video streaming platform for Middle Eastern Movies with +1000 titles and subtitles available in +90 languages.> Main responsibilities:• Development of a new marketing funnel strategy to target cold, warm and hot audiences using Email MKT, Website Messaging, Facebook, Instagram and Google Ads, which successfully increased the Paid Memberships by +70% with a Marketing ROI of +126%.• Implemented an SEO automation tool, built in-house using SEMRush data, to achieve position #1 on Google, ranking +108.000 keywords and a total of 8.2M page views in 12 months, while reducing 50% working hours of manual SEO updates.• Improved by +278% ads inventory monetization revenue bringing new ad networks, and header bidder to compete against Google ADX and AdSense. Using Google Analytics, Ad Manager Reports and UX principles, I managed to achieve a Viewable rate of +78% focusing on displaying relevant ads and increasing eCPM.• Research, development and implementation of new features/functionalities to improve UX, conversion and engagement rate reducing churn by +28% and increasing the paid memberships net revenue by +44%.• Branding collaboration to promote IMVBox on Film Festival Events. Secured deals with top educational institutions like Harvard University, Edinburgh University, and California State University Fullerton. Managed contracts with a few of the major Middle Eastern airlines boosting the company’s revenue by +40%.• Currently, head of the Mobile App (iOS & Android) and TV App (Android) projects, working on competitive research, UX, user conversion flow, design guide, communication, marketing campaigns, and QA testing.

São Paulo Area, Brazil

Ache Laboratories – Pharmaceutical Company: With 100% national capital and a 50-year history of leadership in the Brazilian pharmaceutical market. Ache is among the most innovative companies in the country.• Strategic planning for exempt prescription drugs (OTC) and prescription drugs (RX);• Development and implementation of the Marketing plan (B2C / B2B);• Performance monitoring (PMB, Close-Up, MDTR);• P&L analysis;• Customer segmentation;• PR support; Online and TV media Marketing;• Trade marketing (strategy and promotional material);• Budget and cash flow control;• New product development;• Monthly Sales Team support: Samples, Communication and Events (+1000 sales employees).

Guarulhos

Human Resources - Corporate Communication• Main company’s website development (more than 100000 access per month – Jan/2013);• Responsible for Corporative social media profiles (Twitter – First Brazilian Pharmaceutical account, Facebook, YouTube, Flickr and others);• Consultant for product development websites (B2C & B2B);• Creation and management of the company’s photo and video library;• Responsible for the organisation of corporate events with health professionals and the sales force (VIP spot at Sao Paulo Football Club stadium - for more than 100 people on a weekly basis).

São Paulo Area, Brazil

Human Resources - Rewards and Benefits• Development of a new online company organization chart, +2500 employees (administrative, manufacturing, and sales team);• Headcount reports (Latin America);• Market research and analysis;• Employees’ development program.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Marketing

Graduação, Marketing

Transferred to Universidade Anhembi Morumbi in 2006