Luis Pardo Email & Phone Number

London Area, United Kingdom

Mrs Wordsmith is a leading provider of innovative educational tools designed to empower children to learn and grow through the power of language. With a focus on engaging storytelling and interactive experiences, our products are used by millions of students worldwide.Responsibilities:Strategic Leadership: Develop and execute comprehensive marketing.

London, England, United Kingdom

• Zzish is an AI-driven EdTech company in London that develops apps for the classroom and beyond, to give every child access to personalised learning.Quizalize (www.quizalize.com), Zzish’s main product, provides a fun.
• Working closely with the Product and Customer Service team. Deep diving into data analysis (Google Analytics & Data Studio) focusing on AI tools for automation (ChatGPT, Gemini, ElevenLabs) and improving user.
• Managing all marketing channels, cold and hot audiences, including email marketing (over 1M accounts), blog posts, competitions, events, social media accounts, influencer/content creator marketing and a community that.
• Implementing SEO activities to drive organic performance, including page speed optimization techniques, keyword, and competitive research to improve ranking on search engines, and a cross-promotion project to create.
• Created a B2B demand generation funnel for MATs, schools, districts, and partners, using SalesForce & Marketing Cloud platforms, Blog posts, Workshop, Webinars, SEO, online lead magnet actions, and offline events.
• Landing page creation (Canva & Figma), including A/B testing (Google Optimise) and tracking activities (Google Tag Manager). Creation of ad copies, digital banners and videos ads for Facebook & Instagram Ads, Twitter X.

London, United Kingdom

• Appointed to lead the marketing team of a London-based start-up. Currently responsible for all marketing campaigns, new client lead generation, corporate branding, competitive positioning, and product development..
• Development of a new marketing funnel strategy to target cold, warm and hot audiences using Email MKT, Website Messaging, Facebook, Instagram and Google Ads, which successfully increased the Paid Memberships by +70%.
• Implemented an SEO automation tool, built in-house using SEMRush data, to achieve position #1 on Google, ranking +108.000 keywords and a total of 8.2M page views in 12 months, while reducing 50% working hours of manual.
• Improved by +278% ads inventory monetization revenue bringing new ad networks, and header bidder to compete against Google ADX and AdSense. Using Google Analytics, Ad Manager Reports and UX principles, I managed to.
• Research, development and implementation of new features/functionalities to improve UX, conversion and engagement rate reducing churn by +28% and increasing the paid memberships net revenue by +44%.
• Branding collaboration to promote IMVBox on Film Festival Events. Secured deals with top educational institutions like Harvard University, Edinburgh University, and California State University Fullerton. Managed.

São Paulo Area, Brazil

• Ache Laboratories – Pharmaceutical Company: With 100% national capital and a 50-year history of leadership in the Brazilian pharmaceutical market. Ache is among the most innovative companies in the country.
• Strategic planning for exempt prescription drugs (OTC) and prescription drugs (RX);
• Development and implementation of the Marketing plan (B2C / B2B);
• Performance monitoring (PMB, Close-Up, MDTR);
• P&L analysis;
• Customer segmentation;

Guarulhos

• Human Resources - Corporate Communication
• Main company’s website development (more than 100000 access per month – Jan/2013);
• Responsible for Corporative social media profiles (Twitter – First Brazilian Pharmaceutical account, Facebook, YouTube, Flickr and others);
• Consultant for product development websites (B2C & B2B);
• Creation and management of the company’s photo and video library;
• Responsible for the organisation of corporate events with health professionals and the sales force (VIP spot at Sao Paulo Football Club stadium - for more than 100 people on a weekly basis).

São Paulo Area, Brazil

• Human Resources - Rewards and Benefits
• Development of a new online company organization chart, +2500 employees (administrative, manufacturing, and sales team);
• Headcount reports (Latin America);
• Market research and analysis;
• Employees’ development program.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Marketing

Graduação, Marketing

Transferred to Universidade Anhembi Morumbi in 2006