Paid Search Coordinator at PHD for Vonage. Create, modify, analyze and optimize Paid Search campaigns to align client's advertising with their ROI goals.

Drove targeted traffic and increased revenue by improving Search Engine PPC Marketing programs for Microsoft AdCenter clients in verticals such as pharmaceutical, travel, retail, finance, and CPG.

• Delivered value to project teams and clients by conducting research to obtain target company information from government contracts, annual reports, press releases, corporate Web sites, and other financial documents. • Perform market segmentation and assist in market sizing. • Led development of an International Company database by compiling data from business intelligence and other sites. • Developed plan and led execution of URL Extraction Initiative. o Developed a first-of-its-kind algorithm that added 2.3 MM URLs to the database, enhancing retrievable-URL volume by almost 75% and saving unit $25K+• Contributed to company name simplification template. o Template allowed for faster research of companies, saving 35% of time spent in research. • Led project for lead generation for Internet Tax Program. o Provided thousands of sales leads to project teams, increasing sales potential by 15%.

• Conducted market research, address verification and lead generation. • Utilized business intelligence sites and Excel to gather, organize, and prepare data for analysis. • Gathered information for Mail Volume Database, providing better insight of mail volume across board.

• Managed data related to day-to-day operations of company. Created and updated performance and data reports, company statistics. Calculated performance payroll for dialoguers all across the United States. • Interacted with 9 cities across US as well as UK for troubleshooting. • Utilized Excel to prepare and evaluate complex payment and statistical data.o Reports: Pay and Performance, Key Performance Indicators, PRP Calculations, Break even numbers, Recruitment and New Starters, Monthly Team Leader and Dialoguer Stats, Success rate of dialoguers.