Luis Fernando Plaz Email & Phone Number

New York, NY, US

Menlo Park, CA, US

Leading design effort for Marketing Messages within our messaging products.

Menlo Park, CA, US

Leading self resolution initiatives to support all advertisers and sellers with all the issues blocking them from having great product experiences within their favorite apps (FB, IG, WA) and business tools.

Menlo Park, CA, US

Bentonville, Arkansas, US

• Led the strategy and design of the top priority company project (Project Glass) and various projects related to Walmart's core verticals including:Unified App aka Project Glass (merging Walmart's online grocery and.
• Unified Cart Experience
• Slot Booking ExperienceProduct Pages:
• Product Page Redesign (Web and Mobile) [Home Vertical]
• Product Page SEO/SEM Strategies [All Verticals]
• Product 360º Experience [All Verticals]

Bentonville, Arkansas, US

San Jose, CA, US

• Defined and visualized use cases and user flows for new product features
• Developed wireframes, mockups, specifications and prototypes for mobile and desktop experiences
• Conducted user studies and market research to inform and justify design decisions
• Collaborated closely with Product Managers, Developers, and Researchers

• Led the UX and UI design for mobile application for iOS and Android
• Organized, tailored, and moderated local and virtual user testing sessions based on personas and use cases
• Developed high quality design documents: sketches, user flows, wireframes, mockups, specifications
• Defined MVP and product features; built interactive Invision prototypes

• Led the design, research and development of an online platform that connects individuals with freelance contractors such as plumbers, electricians, landscapers, etc.
• Conducted stakeholder interviews and in-person user interviews to identify specific user needs and inform our overall project strategy
• Created sitemaps, process flows, sketches, wireframes and detailed specifications
• Drove product direction and design decisions with a third-party development team
• Defined MVP and product features
• Worked closely with a multi-disciplinary team of designers and engineers to create an intuitive online platform that redefined the way professional service providers get hired

San Francisco, CA, US

Mentored students pursuing a web development career; provided expert guidance regarding Javascript, Ruby, Ajax, HTML, CSS, and Postgres

• Focused on automating daily work tasks using original VBA tools significantly improving operational efficiencies. Created and developed tools, partnered with IT for integration and maintenance, and trained employees.
• Built new work reporting tool using VBA and rolled out usage across +30 workers, leading to 70% reduction in man-hours
• Achieved 40% cost and time reduction by developing tools in VBA to optimize internal post-sales processes

• Oversaw equipment software and monitored for overall health and output; main customer contact for educational programs and to troubleshoot equipment software issues.
• Created and implemented a 1-click automated program to capture customer machine data and provide tailored solutions directly to the customer, resulting in a 50%-time reduction
• Led design and development of company's first web and mobile monitoring platform

Madrid, ES

• Led project to redesign the company’s web and mobile app, leading to 50% reduction in steps required for billing and recharge
• Increased customer service efficiency by redesigning +10 procedure manuals, improving overall customer satisfaction

• Contributed to introduction and launch of all new frozen Plumrose products (Iceberg Project) including coding and registration processes; developed a model to project the distribution of all new frozen products.
• Analyzed and controlled sales and inventory of Eveba canned products and Conaprole cheese products

Master Of Science (Ms), Information Science (Human Computer Interaction Concentration)

Full Stack Developer, Web Development

Graduate Certificate, Computer Science

Masters In Finance, Accounting And Finance

Bachelor Of Science In Production Engineering, Production Engineering