Luis Pedro Martinez - Mba Email & Phone Number

London, Gb

London, Gb

London, England, Gb

Head of the e-commerce practice at EssenceMediacom UK, partnering with some of the most iconic brands, retailers, and marketplaces in the world.

London, Greater London, Gb

London, Greater London, Gb

I lead the global team of retail media experts at Jellyfish, driving growth and scale across key marketplaces like Amazon, Walmart, and 3rd party enabled through solutions like Criteo and Citrus ads.In addition, I lead the partnerships with such marketplaces and our 3rd party tool provider ecosystem.I am tasked to develop and enable our Retail Media practice and partnerships at Jellyfish.

London, Greater London, Gb

I lead global, strategic, e-commerce partnerships with marketplaces such as Amazon. Together, we scale Jellyfish's e-commerce technology and retail media capabilities across key geographies for global and local brands.

New York, Ny, Us

Seattle, Wa, Us

I focused on growth opportunities for feature and product adoption of Amazon’s Sponsored Ads Search offering across global advertisers in big 6 global media agencies for the UK market (WPP, DAN, OMG, Havas, IPG, and Publicis). Together, in partnership with C-Suite & large advertiser agency account teams, we worked on the right strategy for brand and e-commerce budget growth plans, technology-based solutions (API, AWS, BI, etc.), and training & accreditation on Sponsored Ads. We solidified these goals via joint business plans (JBP), requiring me to be the pivot between internal and external product, marketing, and sales teams.I continuously delighted my partners by exceeding partnership expectations and revenue goals.

Seattle, Wa, Us

I led change management in the way the Amazon Cross-Channel Marketing Team (XCM) and Finance teams collaborated on WW, non-AWS, marketing budget planning, tracking and impact analysis.In partnership with the business operations leaders, I transformed a highly unreliable, inaccurate partnership into an effective and accurate process, guard railed by finance controllership, allowing us to focus on analyzing results and advising leaders vs. data reconciliation.I focused on key initiatives, including analyzing the right level of marketing investment in new vs. existing locales, and supporting the Event Team for budget and headcount asks supporting new and existing key events, such as New Year New You, Back to School, Prime Day, Black Friday/Cyber Monday, and the Holiday Season.

Redmond, Washington, Us

As Partner for SEM Tech Providers (DoubleClick, Kenshoo, Marin, Adobe, Acquisio, Ignition One, and intelliAd) I was challenged with defining the partnership strategy and approach in terms of product and feature support on Bing Ads in EMEA and APAC. I was also tasked to develop a scalable business model to support such adoption, inclusive of financial and product support agreements.I successfully executed on both, developing and managing an ecosystem of partners based in San Francisco, London, Paris, and Munich, earning the trust and influencing key decision makers at the executive level for these companies, while also deeply collaborating with local internal sales, marketing, legal and product leadership in Bing Ads. The role allowed to sponsor key partner events, as well as be a speaker and judge panelist on Search awards. These efforts and collaboration resulted beating revenue projections year on year, increasing our product support and market penetration across advertisers who used these Tech Providers.I also led a team tasked with quantifying the revenue incrementality these partners brought to the Bing Ads Network, as well as developing reporting and insights process and attached KPIs to support quarterly business reviews, upside opportunities, and joint business plans.I hired, mentored, and career-coached new members to ensure a successful ramp up in a high performing team.

Redmond, Washington, Us

My formative years at Microsoft focused on finance roles in Windows, Microsoft Dynamics, and Bing Ads. With the latter being a springboard into partner management given my natural aptitude to address partner issues through data and business sense.During these 7 years, I led work supporting business development teams for deals with other key large search publishers, as well as IP acquisitions. I also worked financial planning and analysis aiming to minimize costs and maximize revenue share agreements with Yahoo, and other Affiliates.Key achievements during this time include leading a VP sponsored PC opportunity sizing for emerging markets (CN and India), supporting the roll out of the first SaS model for Microsoft Dynamic’s CRM system, and leading international P&L controllership for the Y! Bing Network alliance. The latter required me to set and get buy-in from senior sales and product leaders on joint (Bing, Yahoo!) revenue targets for NA, and EMEA.

New York, Ny, Us

As a recent graduate in finance and international business I had a keen interest in doing business valuation which allowed me to focus on frameworks and modeling in a consultancy setting. I ramped up quickly on the basics and was leading, under director’s supervision, key valuation projects that ranged from IP to spectrum for telco.

Leadership Executive Master Of Business Administration (L.E.M.B.A.), Business Administration And Management, General

Bachelor Of Arts (B.A.), Finance, General

Bachelor Of Business Administration (B.B.A.), Finance