Luís Pereira Email & Phone Number

London, Gb

Lausanne, Ch

Web CX Manager, responsible for the definition, management and activation of smoke-free products.

London, England, Gb

- Leading the Activation function at Soldo with one direct report, and delivering regular performance reviews to senior stakeholders.- Improved eKYC completion rate by optimizing the self-serve registration web app through cross-functional collaboration with Product and Risk teams.- Revamped the Customer Success team's workflow by setting up SLA targets, automating processes and reviewing CRM dashboards.- Led experimentation of new pricing plans which improved SaaS revenues, and ongoing testing of new offers to lower acquisition costs.

London, Shoreditch, Gb

- Achieved a 20% increase in visitor-to-loan application conversion rate, and boosted the businesses' nurture prospect base by introducing inbound and lead-generation programs.- Doubled monthly revenue by spearheading a successful monetisation program on our key product, SME Loans.- Implemented a CRM automation program to automate a lot of the manual Sales processes that reduced the sales cycle length and improved win rates.- Ownership and day-to-day management of analytics and tag solutions across all the business' websites.

Gb

- Launched 300 experiments resulting in £25M additional revenue for fiscal year 2019/20.- Led a team expansion, scaling the optimization team from 3 to 15 members, managing Currys and Carphone Warehouse experimentation programs.- Collaborated with UX and Product teams to successfully launch new experiments and test features before full roll out, introducing a test-and-learn culture.

Gb

- Developed new processes and ways of working and introduced a new hypothesis prioritisation framework that allowed us to spearhead the number of experiments by 4 times.- Collaborated cross-functionally with various teams and stakeholders developing up-sell strategies to improve AOV, increase credit penetration, and reduce items' return rates.

My own agency where I worked mostly with B2C customers offering design, optimisation research and A/B testing services.

New York, New York, Us

- Led the CRO efforts to improve the web visitor to trial CR, and was responsible for developing the optimisation roadmap for each quarter.- During a 10-month period, we doubled the number of paid traffic trials by running a series of A/B and MVT tests on key landing pages.

Austin, Texas, Us

- Managed multiple retainer clients, implementing an average of 5 tests for each client.- Handled all Website Redesign services, with one of the customers specifically achieving a 105% increase in conversion rate and a 110% increase in revenue.

Lisboa, Pt

Co-author and co-director of a TV program by the name of "Sexteen". Serie of 6 episodes that visits the world of sexuality in a clear and educational way, having as main target audience teenagers.

Salamanca, Salamanca, Es

Design and construction of websites using Photoshop, HTML5, CSS3 and Javascript.

Graduation, New Technologies Of Communication

Erasmus, Audiovisual, Advertisement