Web CX Manager, responsible for the definition, management and activation of smoke-free products.

- Leading the Activation function at Soldo with one direct report, and delivering regular performance reviews to senior stakeholders.- Improved eKYC completion rate by optimizing the self-serve registration web app through cross-functional collaboration with Product and Risk teams.- Revamped the Customer Success team's workflow by setting up SLA targets, automating processes and reviewing CRM dashboards.- Led experimentation of new pricing plans which improved SaaS revenues, and ongoing testing of new offers to lower acquisition costs.

- Achieved a 20% increase in visitor-to-loan application conversion rate, and boosted the businesses' nurture prospect base by introducing inbound and lead-generation programs.- Doubled monthly revenue by spearheading a successful monetisation program on our key product, SME Loans.- Implemented a CRM automation program to automate a lot of the manual Sales processes that reduced the sales cycle length and improved win rates.- Ownership and day-to-day management of analytics and tag solutions across all the business' websites.

- Launched 300 experiments resulting in £25M additional revenue for fiscal year 2019/20.- Led a team expansion, scaling the optimization team from 3 to 15 members, managing Currys and Carphone Warehouse experimentation programs.- Collaborated with UX and Product teams to successfully launch new experiments and test features before full roll out, introducing a test-and-learn culture.

- Developed new processes and ways of working and introduced a new hypothesis prioritisation framework that allowed us to spearhead the number of experiments by 4 times.- Collaborated cross-functionally with various teams and stakeholders developing up-sell strategies to improve AOV, increase credit penetration, and reduce items' return rates.

My own agency where I worked mostly with B2C customers offering design, optimisation research and A/B testing services.

- Led the CRO efforts to improve the web visitor to trial CR, and was responsible for developing the optimisation roadmap for each quarter.- During a 10-month period, we doubled the number of paid traffic trials by running a series of A/B and MVT tests on key landing pages.

- Managed multiple retainer clients, implementing an average of 5 tests for each client.- Handled all Website Redesign services, with one of the customers specifically achieving a 105% increase in conversion rate and a 110% increase in revenue.

Co-author and co-director of a TV program by the name of "Sexteen". Serie of 6 episodes that visits the world of sexuality in a clear and educational way, having as main target audience teenagers.

Design and construction of websites using Photoshop, HTML5, CSS3 and Javascript.