Luis Ricardo Rodríguez

Luis Ricardo Rodríguez Email and Phone Number

Digital Growth and AI Strategy Consultant @ WSI World
Katy, TX, US
Luis Ricardo Rodríguez's Location
Houston, Texas, United States, United States
Luis Ricardo Rodríguez's Contact Details

Luis Ricardo Rodríguez work email

Luis Ricardo Rodríguez personal email

About Luis Ricardo Rodríguez

Do you want to use the tools offered by the web and the new disruptive technologies to grow your company, improve your brand positioning, and offer your customers memorable digital experiences?Would you like to improve your digital marketing strategy, but do not know where to start? Do you want to focus on your business, and let us work with you and your team to start or improve your digital strategy?🤝 Let me be the connection between your business and the digital ecosystem.♖ As a digital strategist, focused on the commercial and marketing areas, I help you evaluate and define tools that align with your business strategy and allow you to achieve your goals.📈 I have 30 years of international experience in B2C and B2B industries in Mexico, Central America, and the Caribbean region, in leadership and business management positions.💼 During my professional career I have had the opportunity to manage budgets of more than US$5mio and to lead multicultural and multi-geographical teams of 50 people, with a presence in 11 countries.💡 How did we do it? We combine three key ingredients (strategy, people, and technology) to achieve the best digital recipe for your organization. Thanks to alliances with regional strategic partners, we build experiences using digital marketing solutions and disruptive technologies such as Metaverse, Augmented & Virtual Reality, and Digital Humans, among others.👨🏼‍🎓 I am a faithful believer in continuous training that allows us to up-skill and re-skill, and thus adapt to the new needs of the market. Economist, Certified in Digital Transformation by MIT, MBA by the University of Costa Rica. Studies at Columbia Business School and Certified Consultant by WSI in digital marketing.👍 Let's connect to help you create memorable digital experiences that boost your company's growth and brand positioning.

Luis Ricardo Rodríguez's Current Company Details
WSI World

Wsi World

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Digital Growth and AI Strategy Consultant
Katy, TX, US
Website:
wsiworld.com
Employees:
1147
Luis Ricardo Rodríguez Work Experience Details
  • Wsi World
    Digital Growth And Ai Strategy Consultant
    Wsi World
    Katy, Tx, Us
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  • Wsi World
    Digital Marketing Consultant
    Wsi World Apr 2022 - Present
    Houston, Texas, United States
    I empower businesses and entrepreneurs to boost their lead generation, sales, and brand visibility by harnessing the full potential of digital marketing strategies. Specializing in targeted advertising, SEO optimization, content marketing, social media engagement, and web development, I tailor each campaign to meet the unique needs of my clients, ensuring maximum ROI. My approach involves a deep analysis of market trends and consumer behavior, enabling me to craft highly effective and data-driven marketing solutions. I turn digital platforms into powerful tools for business growth and brand differentiation.
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  • Cuxpid
    General Director / Founder
    Cuxpid Mar 2022 - Present
    Mexico City, Mexico
    As a digital strategist and marketing consultant, I specialize in empowering companies to navigate the forefront of digital innovation. By integrating cutting-edge technologies such as the Metaverse, Virtual and Augmented Reality, and Digital Humans, I help businesses unlock new dimensions of customer engagement and market expansion. My approach is centered on not just implementing digital marketing strategies but also on pioneering the adoption of disruptive technologies. This ensures that my clients are not only current with trends but are setting them, leveraging these novel tools to create unforgettable digital experiences that drive growth and enhance brand visibility.
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  • Basf
    Senior Marketing Manager Mexico, Central America & Caribbean
    Basf May 2013 - Sep 2021
    Mexico
    Responsible for defining the strategic and operational direction of the marketing area. Reporting directly to the Business Director, I led a diverse team of 70 professionals, overseeing product marketing, brand management, marketing communications, and digital marketing efforts.I led the definition and execution of marketing strategies that maximized investment returns and aligned with key organizational stakeholders.My management contributed to a 17% increase in sales (over US$30 million), a 25% rise in product availability (over US$37 million), and a 3 percentage point increase in profitability in a mature market that was growing at less than 2% from 2018 to 2020.By fostering strong relationships with customers and distributors, retention rates were improved and the development of a customer experience (CX) culture was supported, leading to a 10 percentage point increase in the Net Promoter Score (NPS) in 2020.I led the transition of marketing campaigns to digital platforms, achieving the top position in brand awareness and significantly improving social media marketing KPIs against competitors in 2020, while saving US$300,000 in the process.Leading the market access team, we expanded the company's market presence from 50% to 55% in 2020 by introducing new commercial strategies, providing customers with greater access to our product portfolio.I optimized business strategies and improved the effectiveness of new product launches, which diversified our offerings and increased sales of new products by 70% (an additional US$3.0 million) over two years.Actively involved in the Leadership Talent Program, aimed at accelerating the career progression of individuals into senior positions.
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  • Bayer Cropscience
    Project & Bi Manager Central America & Caribbean
    Bayer Cropscience Jan 2012 - Apr 2013
    Costa Rica
    As a leader in project management and business intelligence, I conducted feasibility and business analysis across various areas and countries.I spearheaded business intelligence and market research efforts to inform management strategies, support new business development, and optimize operations.By establishing a Project Management Office (PMO) and adopting Project Management Institute (PMI) standards, the new product launch process was improved. This initiative reduced time to market, accelerated peak sales, and led to a 35% reduction in strategic projects within the first year, eliminating more than 100 projects.In 2012, I received the Best Innovation Project Award for overhauling our market intelligence framework and data platform, enhancing our ability to analyze business opportunities and make informed decisions.Beyond my primary duties, I led the Social Responsibility Program in Costa Rica, earning recognition as a finalist for the Bayer Central America LIFE Awards 2012 in the Leadership Category.
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  • Bayer Cropscience
    Marketing & Innovation Manager Central America & Andean Region - Environmental Science
    Bayer Cropscience May 2008 - Dec 2011
    Costa Rica
    As the leader in managing and developing the marketing strategy for Environmental Sciences, I led efforts in various areas such as product marketing, product management, brand management, project management, market research, and regulatory compliance.My management focused on aligning marketing initiatives with the broader organizational goals, ensuring a cohesive approach to market penetration and brand recognition.In collaboration with sales management, R&D, and supply departments, the accuracy of new product launch forecasts improved significantly from 20% to 80%, which had a direct positive impact on sales, generating an additional US$1.5 million between 2010 and 2011.The use of time management and project management skills was key to doubling the number of new product registrations in 2011 by 50% compared to the previous year. This achievement favored the expansion of the product portfolio and the consolidation of the brand in the market.I led the management of brand and communication with distribution channels. This initiative allowed us to identify and correct discrepancies in brand use, thus strengthening brand positioning.
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  • Raleo Inc
    Commercial Manager
    Raleo Inc Jan 2004 - Apr 2006
    Costa Rica
    I led demand generation and actively participated in international trade fairs, working closely with the marketing team to develop various promotion channels.As the head of the customer service department, I developed service standards that ensure a personalized experience aligned with the brand's values.Furthermore, I managed commercial relationships with key showrooms and distributors in the U.S. to maximize market presence and drive sales.
  • Tostadora El Dorado S.A.
    Marketing Manager
    Tostadora El Dorado S.A. 2002 - 2004
    Costa Rica
    As the person responsible for the company's marketing strategy, I led the development and execution of special projects, including the expansion into the Franchise Business and the Distribution of third-party brands.The strategic initiatives implemented led to an increase in market share by 4 percentage points within two years.Additionally, I led the conception and launch of a Coffee Shop Franchise, which resulted in the establishment of three new coffee shops within a single year. This initiative not only expanded the physical presence but also significantly elevated brand recognition for the most valuable brand in the portfolio.
  • Kraft Foods
    Marketing Category Manager
    Kraft Foods 1997 - 2001
    Costa Rica
    Responsible for the development and execution of marketing plans for designated product categories, along with negotiating sales budgets and commercial agreements with major accounts.Key initiatives included the strategic launch of new brands within the region, which contributed to a 5% growth in the Beverage and Dessert categories in the overall market share within two years.I successfully led the consolidation of the Kraft-Nabisco portfolio and new product development efforts, reducing sales cannibalization among existing products while protecting the market share of key brands.
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Luis Ricardo Rodríguez Skills

Agrochemicals Marketing Financial Analysis Market Research Business Planning Forecasting Strategic Planning Project Management Sales Finance Portfolio Management Market Analysis Business Strategy Marketing Strategy Competitive Analysis Strategy Cross Functional Team Leadership Product Development Negotiation Pricing New Business Development Management Sales Management Team Leadership Change Management Leadership Marketing Management

Luis Ricardo Rodríguez Education Details

Frequently Asked Questions about Luis Ricardo Rodríguez

What company does Luis Ricardo Rodríguez work for?

Luis Ricardo Rodríguez works for Wsi World

What is Luis Ricardo Rodríguez's role at the current company?

Luis Ricardo Rodríguez's current role is Digital Growth and AI Strategy Consultant.

What is Luis Ricardo Rodríguez's email address?

Luis Ricardo Rodríguez's email address is lr****@****hoo.com

What schools did Luis Ricardo Rodríguez attend?

Luis Ricardo Rodríguez attended Mit Professional Education, Mit Professional Education, Mit Professional Education, Mit Professional Education, Mit Professional Education, Mit Professional Education, Mit Sloan Executive Education, Columbia Business School, Universidad De Costa Rica, Universidad De Costa Rica.

What skills is Luis Ricardo Rodríguez known for?

Luis Ricardo Rodríguez has skills like Agrochemicals, Marketing, Financial Analysis, Market Research, Business Planning, Forecasting, Strategic Planning, Project Management, Sales, Finance, Portfolio Management, Market Analysis.

Who are Luis Ricardo Rodríguez's colleagues?

Luis Ricardo Rodríguez's colleagues are Manjit Singh, Joyce R. Sutcliffe, Ted Wong, David Hadley, Julie Kiffmeyer, Alexandra Moya, Christa Herrera Castillo.

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