Luis Ricardo Rodríguez Email & Phone Number

Katy, Tx, Us

Houston, Texas, United States

I empower businesses and entrepreneurs to boost their lead generation, sales, and brand visibility by harnessing the full potential of digital marketing strategies. Specializing in targeted advertising, SEO optimization, content marketing, social media engagement, and web development, I tailor each campaign to meet the unique needs of my clients, ensuring maximum ROI. My approach involves a deep analysis of market trends and consumer behavior, enabling me to craft highly effective and data-driven marketing solutions. I turn digital platforms into powerful tools for business growth and brand differentiation.

Mexico City, Mexico

As a digital strategist and marketing consultant, I specialize in empowering companies to navigate the forefront of digital innovation. By integrating cutting-edge technologies such as the Metaverse, Virtual and Augmented Reality, and Digital Humans, I help businesses unlock new dimensions of customer engagement and market expansion. My approach is centered on not just implementing digital marketing strategies but also on pioneering the adoption of disruptive technologies. This ensures that my clients are not only current with trends but are setting them, leveraging these novel tools to create unforgettable digital experiences that drive growth and enhance brand visibility.

Mexico

Responsible for defining the strategic and operational direction of the marketing area. Reporting directly to the Business Director, I led a diverse team of 70 professionals, overseeing product marketing, brand management, marketing communications, and digital marketing efforts.I led the definition and execution of marketing strategies that maximized investment returns and aligned with key organizational stakeholders.My management contributed to a 17% increase in sales (over US$30 million), a 25% rise in product availability (over US$37 million), and a 3 percentage point increase in profitability in a mature market that was growing at less than 2% from 2018 to 2020.By fostering strong relationships with customers and distributors, retention rates were improved and the development of a customer experience (CX) culture was supported, leading to a 10 percentage point increase in the Net Promoter Score (NPS) in 2020.I led the transition of marketing campaigns to digital platforms, achieving the top position in brand awareness and significantly improving social media marketing KPIs against competitors in 2020, while saving US$300,000 in the process.Leading the market access team, we expanded the company's market presence from 50% to 55% in 2020 by introducing new commercial strategies, providing customers with greater access to our product portfolio.I optimized business strategies and improved the effectiveness of new product launches, which diversified our offerings and increased sales of new products by 70% (an additional US$3.0 million) over two years.Actively involved in the Leadership Talent Program, aimed at accelerating the career progression of individuals into senior positions.

Costa Rica

As a leader in project management and business intelligence, I conducted feasibility and business analysis across various areas and countries.I spearheaded business intelligence and market research efforts to inform management strategies, support new business development, and optimize operations.By establishing a Project Management Office (PMO) and adopting Project Management Institute (PMI) standards, the new product launch process was improved. This initiative reduced time to market, accelerated peak sales, and led to a 35% reduction in strategic projects within the first year, eliminating more than 100 projects.In 2012, I received the Best Innovation Project Award for overhauling our market intelligence framework and data platform, enhancing our ability to analyze business opportunities and make informed decisions.Beyond my primary duties, I led the Social Responsibility Program in Costa Rica, earning recognition as a finalist for the Bayer Central America LIFE Awards 2012 in the Leadership Category.

Costa Rica

As the leader in managing and developing the marketing strategy for Environmental Sciences, I led efforts in various areas such as product marketing, product management, brand management, project management, market research, and regulatory compliance.My management focused on aligning marketing initiatives with the broader organizational goals, ensuring a cohesive approach to market penetration and brand recognition.In collaboration with sales management, R&D, and supply departments, the accuracy of new product launch forecasts improved significantly from 20% to 80%, which had a direct positive impact on sales, generating an additional US$1.5 million between 2010 and 2011.The use of time management and project management skills was key to doubling the number of new product registrations in 2011 by 50% compared to the previous year. This achievement favored the expansion of the product portfolio and the consolidation of the brand in the market.I led the management of brand and communication with distribution channels. This initiative allowed us to identify and correct discrepancies in brand use, thus strengthening brand positioning.

Costa Rica

I led demand generation and actively participated in international trade fairs, working closely with the marketing team to develop various promotion channels.As the head of the customer service department, I developed service standards that ensure a personalized experience aligned with the brand's values.Furthermore, I managed commercial relationships with key showrooms and distributors in the U.S. to maximize market presence and drive sales.

Costa Rica

As the person responsible for the company's marketing strategy, I led the development and execution of special projects, including the expansion into the Franchise Business and the Distribution of third-party brands.The strategic initiatives implemented led to an increase in market share by 4 percentage points within two years.Additionally, I led the conception and launch of a Coffee Shop Franchise, which resulted in the establishment of three new coffee shops within a single year. This initiative not only expanded the physical presence but also significantly elevated brand recognition for the most valuable brand in the portfolio.

Costa Rica

Responsible for the development and execution of marketing plans for designated product categories, along with negotiating sales budgets and commercial agreements with major accounts.Key initiatives included the strategic launch of new brands within the region, which contributed to a 5% growth in the Beverage and Dessert categories in the overall market share within two years.I successfully led the consolidation of the Kraft-Nabisco portfolio and new product development efforts, reducing sales cannibalization among existing products while protecting the market share of key brands.

Professional Certificate On Digital Transformation With Emphasis On Senior Leadership, Digital Transformation

Blockchain: Disruptive Technology, Digital Transformation

Diseño De Soluciones Eficaces Con Mitdesignx

Credential ID 50828180

Transformación Digital: Tecnologías Y Sus Aplicaciones Prácticas, Digital Transformation

Credential ID 47920682

Cultural Awareness: Relaciones Interculturales En Negocios Globales

Credential ID: 43036598

Liderazgo En La Innovación

Credential ID 43651856

Digital Transformation: Platform Strategies For Success, Digital Communication And Media/Multimedia

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Marketing

Master, Business Administration

Bachelor Of Science, Economics