• Launched a enterprise tool designed to close out distribution gaps in real-time for SG’s top twenty-five products, creating $1.6M in incremental revenue within the first six months.• Launched a supplier-facing tool found on Proof 360 that sheds light on real-time consumer facing product pricing and availability at the store and SKU level.• Promoted the adoption of digital tools and processes, collaborating cross-functionally with commercial teams.• Engineered and automated data modeling processes, delivering key market insights through Tableau Prep and Alteryx by integrating third party syndicated data sources, such as 1010Data, Nielsen, Jenda Solutions, and IRI, with SG’s proprietary OneSource data.• Managed eCommerce supplier and retailer reporting standards.

• Managed insertion orders for digital marketing products, generating sales and fostering relationships with supplier partners.• Designed accounting processes to report P&L to C-Suite executives.• Developed data-driven digital marketing strategies, resulting in enhanced account segmentation, channel strategy, and ROI.• Collaborated on national incentives with local market sales leadership and supplier partners, targeting distribution on platforms like Drizly and UberEats.

• Created reports to measure distributor revenue, inventory levels, TPM, and incentive program.• Integrated historical sales data into OneSource for newly acquired brands in California.• Developed retail analysis and business insight reports to optimize sales planning and execution.• Pitched new incentives and sales programs to senior management, addressing at-risk KPIs.

Oversaw all managed the PWS West Region Talent Management fund while creating and facilitating wine and spirits courses to enhance our employee’s capabilities.• Conducted 3 Coastal Pacific Wine and Spirits University cohorts of 80 people as well as countless other wine, spirits, and Microsoft Outlook, Excel, Word, and PowerPoint training.• Spearheaded the Topaz Mobile transition in CA for PWS by offering over 40 Topaz Mobile Instructor led Trainings to 320 employees allowing PWS of CA to be the first SGWS division nationwide to fully integrate into the new sales program at a 98% usage rate.• Specific point of contact for CA, HI, AK, TX, NE, LA & MO for Diageo E-learnings and established national data analyst for Coastal Pacific Wine and Spirits and have increased our national completion rate to 99.6% in 2016.

• Oversaw and managed 21 established chain grocery accounts in Burbank/Encino playing a key role in product development, sales, and merchandising. • Pernod Ricard Wines USA incentive winner for biggest Mumm Napa, GH Mumm and Perrier Jouet displays in 2012 and 2013 selling in three 50+ case displays each holiday season.• Led the division in biggest Nicholas Feuillatte champagne displays during the 2012 and 2013 holiday season, the largest being an 18 and 25 case stand-alone displays in Studio City, CA.• Nominated to become a District Trainer to train, develop and onboard new incoming talent.