Luis Rodrigo Piñeiro Email and Phone Number

Set strategic direction, capital planning, and product / process engineering design vision to ensure market leadership worldwide. Established collaborative mentoring relationships internally and with strategic suppliers. Selected accomplishments:• Led, coached and mentored process improvement, automation controls, and machine design engineering teams in most transformative manufacturing capital project in Crayola history, creating custom high-speed crayon handling process from casting, labeling, and packing. Increased every key performance indicator (KPIs): + Enhanced productive output per labor hour by 204% + Reduced inventory by $10M + Boosted quality metrics to highest level on record + Eliminated soft tissue personnel safety injuries and need for operators to touch individual crayons.• Leveraged operations management experience to improve profitability, service, safety, quality and embed a culture of data-driven analytical continuous improvement, delivering over $60M in cost savings and supporting over $700M in new and existing product sales.• Garnered $2M+ EBIT impact by developing and implementing injection molding tooling diversification strategy that reduced cost 50%, increasing technology adoption cycle by 4 times. • Implemented operations capital planning process that ensured complete project transparency to management and finance while maintaining adherence to corporate capital budget, overseeing of 1.5K projects in 5 years with greater than 97% on budget and on time.• Championed Six Sigma and Structured Problem Solving, mitigating or eliminating all forms of product and process variation, leading to $4M in cost savings, and liberating operators away from reacting to anticipating problems.

Led brand management, strategy, research, development, and implementation of new technologies and capabilities. Engaged with Marketing, outside thought leaders in universities and nascent technology companies in areas of new product development, manufacturing, process design and consumer engagement.Selected accomplishments:• Innovation of Color Wonder (world’s first mess free art activity) manufacturing process, reducing order quantity from 200K to 5K units, eliminating 12 weeks of lead time, lowering cost 20%, improving all performance KPIs, and enabling expansion of Color Wonder worldwide (US Patent 9,790,383).• Led Creative Technology Share events, increased product portfolio by 30 new products, totaling $15M in sales.• Attained market leader status in washable marker category with over $30M in sales worldwide via developing, commercializing and substantiating claims of Ultra Clean coloring marker ink, the most significant ink improvement since washable markers were launched in 1987.

Accountable for project engineering management, strategic plans, coaching and leadership to 12 engineers and technicians that drove innovation, increased productivity of new product development, created and identified novel technologies, optimum supply chains, increased reliability, and provided technical support / troubleshooting worldwide. Selected accomplishments:• Led team through research, development and commercialization of greatest number of new products launched in Crayola brand history, resulting in new products representing over 25% of Crayola’s worldwide sales. • Streamlined new product innovation process from 3-year cycle to less than 18 months by aligning cross-functional objectives to ensure accountability / collaboration during ideation phase and implementation of experimental design.• Licensed Erasable Pencil technology, realizing $650K in cost savings, reducing supply chain by 8 weeks, and increasing profit margin by 19.5%.• Originated novel manufacturing process for low viscosity sub-micron emulsion with 2-year stability lead to invention of Crayola Color Wonder Sprayer (Patent 7,607,591).

• Devised functional printing core competency that enabled growth of Color Wonder, Color Explosion, and Color Surge, exceeding crayon revenue.• Invented formulation and manufacturing process for erasable color pencils, achieving best-selling specialty pencil and $80M+ in revenue.• Developed multi-color direct to package paint filling process, boosting productivity by 125%, margin by 20%, and reducing lead time by 3 weeks.

Identified, developed, and implemented new capabilities beyond carbonated soft drinks.• Created process to manufacture bottled Frappuccino (North American Coffee Partnership). The first ever commercial dairy beverage for PepsiCo. • Leading expert on coffee extraction process for the NACP. Researched coffee ingredient functionality and extraction process to meet Starbucks’ food science testing panel needs.• Implemented first canned coffee bottling process in the USA for export to Japan market.• Developed tea extraction process for Lipton Original Iced Tea (Pure Leaf Iced Tea)• Increased yield of 7-up flavor concentrate manufacturing by 50%• Created process to apply aroma scent to high speed bottling operations to enable a new consumer experience.

Detailed systems chemical engineering / commissioning, startup and safety assessments of chemical process technologies, energy, and consumer product sectors for Exxon-Mobil, Phillips Petroleum, Marathon, Procter & Gamble and others.