Making sure our customers know just how awesome our Expedition product is and helping them find exactly which variant is the bet fit for their lifestyle. https://www.ford.com/suvs/expedition/-Marketing lead for developing the Go to Market launch and sustainment plan for Expedition-Lead in developing the launch strategy (if all-new or freshened) and Go To Market plan-Voice of Customer/Consumer Marketing for Product Development, Design Team and Global Teams-Provide market feedback to vehicle programs regarding mix/rates, pricing & cost reduction opportunities -Subject matter expert on the competitive set, the segment and marketplace dynamics-Lead resource to the field, marketing communications, media communications and retail marketing teams-Provide input into production, sales, and share meetings-Validate all vehicle communications (e.g. order guide, brochure, website)-Collaborate with finance team on annual model year price strategy -Actively partner with Retail Marketing to set, adjust promotional actions that drive delivery of sales objectives-Lead mix management and revenue optimization process-Lead and implement dealer training strategy for product

• Developed business review process to interrogate the income statement and identify profit opportunities; drove cross-functional delivery of these opportunities.• Led the development of the strategy, playbook, and roadmap for implementing SUV Special Editions through 2030.

• Developed financial models, analyzed business cases to identify new revenue streams for future electric vehicle programs.• Supported development of investment and material cost targets and tracking financial status versus targets for six programs.

• Collaborated with cross-functional team on market segmentation analysis to inform go-to-market strategy • Introduced value-based approach to define customer value proposition for mobility services and enhance pricing models• Developed brand architecture framework to support AV’s brand strategy development within the corporate brand portfolio

-Conduct organizational health assessment project to determine what the Leadership and Organizational Development (LOD) team can do to make Policy staff more effective.-Assist department in planning, implementing, and evaluating training and professional development opportunities for Policy staff.-Make operational recommendations for how the LOD team can better accomplish its mission.-Conduct strategic planning to determine future objectives for LOD.

-Design, coordinate and implement training in accordance with commander's guidance, the mission, and training standards.-Lead your unit in tactical operations.-Maintain the welfare and discipline of your unit.-Make operational planning recommendations.-Be proficient in the use and employment of all weapons and equipment organic to your unit.-Plan future operations for the battalion.-Serve as a liaison to adjacent or higher headquarters.-Oversee the planning and execution of subordinate unit training.-Ensure all reports and briefs are accurate and timely.-Supervise daily operations. Ensure that routine operations and reactions to significant events are executed properly.

• Selected as one of 16 participants for a highly competitive future leaders program at a leading national security and defense policy organization • Engaged in pressing foreign policy and national security challenges