Luis Vasquez Email & Phone Number

Detroit, MI, US

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers.

Vancouver, British Columbia, CA

• Senior Ad Sales Marketing Executive leading the development of sales materials/packages for BBTV - one of the largest Publishers on YouTube. We create partnerships that connect brands with diverse Gen Z, Millennial.
• Lead a team of marketers in the development of general presentations, tentpole packages, client-specific pitches, and RFP responses that combine media, sponsorships, branded entertainment, and on-site activations.
• Collaborate with C-Suite Executives on the programming strategy and event planning for BBTV’s Annual Sales Conference.
• Work with cross-department leaders to support our Sales Team in upselling additional client services including mobile gaming, rights and content management, original productions, and more.

New York, New York, US

• Provide strategic vision and leadership for integrated marketing campaigns while supporting managers and coordinators in developing multimillion-dollar client solutions across all ViacomCBS platforms, including CBS.
• Architect client proposals that combine innovative sponsorships, in-show integrations, influencer marketing, and custom content opportunities across linear, digital, social, and on-the-ground activations.
• Collaborate cross-functionally to strategize and manage client and agency relationships, including upfront/scatter buys, promoting new products and platforms, and upselling clients for future business.
• Drove $5M in ad sales revenue, leveraging hit shows (RuPaul’s Drag Race) and creating custom cross-portfolio campaigns.

New York, NY, US

Invited to participate as a speaker, mentor, and panelist during a range of courses and conferences. Provide strategic review and feedback on program effectiveness for both credited and non-credited offerings.

New York, New York, US

• Developed and sold 360˚ partnerships across A&E, History, Lifetime, Viceland, LMN, and FYI. Collaborated with executives to create unique sponsorship opportunities as well as cross-network and multiplatform solutions.
• Closed large accounts in integrated marketing deals via integrations and custom content with major advertisers.
• Created a GM OnStar and Live PD campaign that was named “Sale of the Year,” bringing in revenue across traditional and new digital platforms, gaining social impressions while lifting Live PD and OnStar’s social.
• Conceived and sold an IHOP and Tiny House Nation campaign that yielded 900 million impressions, 82 press hits, elevated IHOP’s brand perception by 61%, and won the 2020 American Advertising (Addy) Silver Award.
• Crafted and produced a Pergo and FYI Ultimate Staycation eight-episode campaign that yielded more than 200,000 social impressions, increased Pergo’s social media audience 82%, and won a 2018 Bronze Telly Award.

US

• Leveraged Fuse TV programming and relationships with major music festivals and artists to strategically create engaging, revenue-generating brand partnerships that delivered high ROI for our clients.
• Delivered multimillion-dollar integrated marketing deals with ad sales partners that included custom content such as Doritos’ Fuse House at Coachella, Ford’s Got Ur Bonnaroo, Garnier’s Rock Your Style at Bonnaroo, and.
• Negotiated deals that resulted in fully custom episodes/specials like Gatorade’s Train Like an Athlete, Activision’s Got Ur #GuitarHero, 7Ups’ Got Ur #EDM, and the WB’s “We Are Your Friends” Fuse Feature.
• Collaborated with executives to develop annual upfront decks and liaised across multiple teams, including marketing, programming, production, scheduling, and digital, to craft client-specific pitches.

• Co-created, launched, and led one-day strategy and innovation workshops that paired marketers and startup executives, providing opportunities for marketers to work with growing companies while helping accelerate.
• Planned, moderated, and facilitated more than 12 public and in-house agency StrategyHack workshops.
• Targeted and negotiated with event partners including WeWork, Elance, TriNet, Pretzel Crisps, Zico Coconut Water, etc.

New York, NY, US

• Forged and managed key partnerships with TV networks, record labels, and advertising agencies to grow the active user base of this entertainment reward mobile app. Produced and led event activations at tech and.
• Led relationships with ad sales clients and cross-promotional partners such as DIRECTV, 1-800 Flowers, DC Comics, Sundance TV, and HGTV, with partnership contracts of high value and corporate gain.
• Collaborated with internal groups to create partnerships that integrated consumer promotions, editorial content, media, sponsorships, press, sweepstakes, and giveaways into a robust unified marketing campaign.

New York, NY, US

• Directed IFC’s consumer marketing and promotions, strategic partnerships, event programming, and affiliate marketing. Managed internal teams and external agencies in producing print, linear, digital/social content, and.
• Negotiated and managed key partnerships with Urban Outfitters, Virgin America, Zipcar, Aloft Hotels, and Jones Soda to promote IFC original series (Portlandia and Todd Margaret), boosting on-air, online, and.
• Secured more than 15 million impressions for IFC via digital/social campaigns, in-store advertising, sweepstakes, partner events, and press while simultaneously growing social media followers and engagements for.
• Developed multiple strategic partnerships for Portlandia, including an Urban Outfitters campaign that increased their merchandise sales by 15% and an Aloft Hotels promotion with 40 participating locations that sold out.

New York, NY, US

Served as a Workforce Development Program Volunteer, leading a job readiness workshop once a week. Coached more than 200 GMHC clients who were starting their careers and/or re-entering the job market.

New York, New York, US

• Developed marketing materials for tradeshows, press events, and worldwide premieres to promote international networks. Communicated marketing and branding strategies to channel affiliates in Europe, Asia, and Latin.
• Proved vital in launching networks in Italy and Germany; organized the annual AETN international week-long conference.
• Earned the A+E Television Network President’s Award in 2006.

Bachelors In Arts, Communications, Minors In Marketing And Film Studies

Courses: Video Production And Colour Photography, Prague Summer Seminars