Commercial and International BD

As Head of Growth at Plato, I spearheaded the development and execution of comprehensive 0-to-1 go-to-market strategies to enable our product led growth engine. My role centered on defining and articulating the product’s value proposition to align with industry-specific challenges and executing everything needed to get there. Key Responsibilities: • Strategic Leadership: Defined the overarching product value proposition and GTM strategy, ensuring alignment with long-term growth objectives. • Vision Articulation: Led efforts to communicate a compelling product vision internally and externally. • Channel Development: Identified GTM channels to maximize outreach and impact, including digital, direct sales, and partner channels. • Marketing: Oversaw the creation of marketing materials, ensuring they accurately conveyed the value and vision of the product while appealing to target demographics. • Customer Engagement: Directed initial outreach to keystone customers, establishing robust relationships and securing pivotal accounts that served as the foundation for scalable growth. • Case Studies: Developed comprehensive case studies that demonstrated the real-world impact and value of our solutions, serving as powerful sales enablement tools.

Laser focused on helping customers solve their most challenging problems with additive manufacturing- Responsible for new new business development within the northwest region, with a focus on Aerospace, Energy, and high tech manufacturing- Achieved aggressive growth targets of 5x YoY in 2021 and 3x in 2022- Built a $15.5M sales pipeline in 2022, 20% of corporate revenue- Leading new sales pipeline development to expand into new product sectors

Leading sales and customer engagement for the Aerospace & Defense industry across North America.

Expanded network of qualified manufacturing partners operating Velo3D's AM system by 60% in five months. Built and ran commercial enablement program for Velo3D's partners in our Contract Manufacturing channel.

• Responsible for business development, product strategy, fundraising, go-to-market strategy and execution, and recruiting• Translated customer feedback for engineering team leading to product modifications that resulted in 10+ industry letters of intent from prospective customers in 12 months• Obtained two contracts and brought in revenue of $250K in 2019• Sourced, planned and led a conference trip that resulted in 27 face-to-face meetings, 7 potential customers, and 2 strategic relationships

• Conducted competitive research on market alternatives and discovered product gap and viable entry for Modern Electron• Designed a direct-to-consumer business model for proprietary product

UFirst is an earliest stage accelerator for bold first-time founders. With only a handful of exceptional founders selected each year, UFirst provides each Fellow with personalized mentorship, access, and programming.

• Developed concrete product strategy and market entry recommendations for a rapidly changing startup in a time of significant ambiguity and technological uncertainty; communicated strategy to executive leadership and VCs• Worked with 46 prospective customers to gain insights on needs and pain points, translated insights into market requirements document that defined direction of product design & testing• Created detailed market requirements documents for different market verticals • Created and refined fundraising material for Series B round

• Process Improvement “Tzar”, obtained buy-in and rapidly implemented process changes with no direct authority across a 400 person organization through personal influence; updated various processes that reduced direct labor cost by 80% for flight test planning; communicated results to senior business leaders and engineering management• Managed cross-functional team developing requirements document detailing a method of validating supplier performance, saving a large (proprietary) percentage of product performance• Used customer feedback to propose and lead development of an AI/ML health monitoring product for Propulsion Subsystems to reduce costs and improve operability for airlines. Collaborated with airline services & sales teams to bring product to market• Wrote software specification document for engine control system interface• Obtained buy-in from team lead to institute Agile best practices by demonstrating its benefits, acting scrum master

Supported aircraft programs in the product development phase. Interacted with engine companies to translate airframe requirements for the development of new engine cycles. Liaison for propulsion related information to other functions within product development.Propulsion focal for the Advanced Concepts group in Product Development. Responsibilities included developing performance and integration requirements for conceptual aircraft, interfaced with engine companies, reviewed engine company data, and managed trade studies. In this role, I identified and managed the development of various studies for novel propulsion systems that helped identify their potential benefit to Boeing and its customers.