Luis Urrunaga Email & Phone Number

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Managed an 8-digit revenue plan, launched and increased sales and share of Brightstar’s proprietary brand of cellphones for Operators and Distributors in 5 countries in South America. Developed product line-up and new business opportunities in Bolivia, Uruguay and Paraguay, and improved communications with existing accounts.• Lend products and business development support to 5 subsidiaries, fostered open line of communication across the Engineering, Product, Marketing and After Sales teams, which resulted in a cohesive team with a common goal.

Greater Buenos Aires, Argentina

Directed day-to-day business operations, including: purchasing, product management, distribution and sales of a 9-digit business plan for Samsung cellphones in Argentina. Negotiated Manufacturing and Business terms and conditions, individually and collectively, for Samsung Argentina and Samsung HQ operations and secured the highest possible revenue and profitability returns for the company.• Overachieved all 2015’s Key Performance Indexes [KPI’s] maximizing bonus payout (112%)• Accomplished 16% increase over revenue plan set for 2015 despite government restrictions• Increased profitability in double digits by growing ASP 12%, and working with the plant Engineering & Production teams to enhance manufacturing efficiency.• Negotiated the successful recovery of several US$M in manufacturing costs positively impacting 2015’s P&L.

Miami/Fort Lauderdale Area

Managed and improved a 10-digit sales plan for Samsung Electronics, Handsets and IT product development and and business across Latin America and the Caribbean regions; provided direction, actionable plans, operational and strategic leadership enhancing region wide revenues & profitability while optimizing the partnership with Samsung.• Achieved a 39% sales revenue increase compared to 2012 results by adding new business channels throughout LATAM.• Surpassed the business plan in both revenues (109%) and Gross Profit (106%) by expanding operations and increasing ASP.

Miami/Fort Lauderdale Area

Implemented and directed new business processes and opportunities through a dedicated in-country enterprise sales team based at the branch offices. Developed and supported the product, marketing, and sales management teams to close strategic partnerships with regional Systems Integrators and Service Providers, enhancing sales and participation in all major Tender Deals and Enterprise opportunities in the region.• Surpassed Stretch Sales Plan for 2012 Q1, driving sales 5 times higher than sales achieved in 2011 during same period.• Designed and established regional sales pipeline tracking and record system, effectively monitoring business opportunities, sales and demand records, which optimized inventory levels and reduced aging stock while maximizing profitability and response to market.

Miami/Fort Lauderdale Area

Led and coached cross-functional teams across business processes including planning, development and execution of outbound sales & marketing activities, go-to-market and product launch plans, defining positioning/messaging & major strategies for 4 major IT product categories (Displays, Note PC, Printers & Storage).• Achieved over 25% sales growth for entire Information Systems division (IT + Components).• Achieved in 2010 a yearly record in sales of Laser Printers in the history of the subsidiary.• Drove profitability up by designing and executing a plan to shift to increase sales of high-end products.

Miami/Fort Lauderdale Area

Directed and supported Sales, Product & Marketing efforts to surpass the 9-digit sales plan by expanding the client portfolio across the region.• Recruited and developed new in-country accounts, which considerably increased the number of distributors, system integrators, re-sellers and retail direct partners.• Generated outstanding divisional sales growth of 29% in 2009, by ensuring client service satisfaction.• Successfully launched a new product category (external hard disc drive), transforming this product category in a #1 market share business in specified region within a year.

Miami/Fort Lauderdale Area

Recruited, developed and nurtured new distribution accounts for launching Consumer Electronics and Mobile accessory products for their distribution from Miami to LATAM.• Executed the launching of CE products for IT channel clients, achieving over $10M in additional sales the 1st year.

Lima Province, Peru

Managed a combined 8-digit revenue plan by strategically planning and providing day-to-day support to key business partners, maximized strategic alliances and participation with distributors and retailers, expanding operations and improving brand and product exposure, thus increasing sales and Market Share countrywide.• Achieved & Maintained No.1 market share position in categories including TV, video, refrigerator & microwave oven.• Maintained 20% average revenue increase year-over-year for the entire product division.

Lima Province, Peru

Led, trained and developed a team of Sales, Marketing and Product Managers. Designed and implemented countrywide sale and branding activities resulting in higher year-over-year revenues & profits, while improving brand loyalty in the market.• Achieved and maintained market share #1 rank for monitors.• Successfully re-launched laser printer business, earning market share #2 ranks within the 1st year.

Lima Province, Peru

Managed an 8-digit sales plan including TV, Video and Audio products for a country wide sales and marketing effort that resulted in top market share positions for TV and Video, and 2nd place for Audio.• Achieved consistent yearly revenue and profitability increase by actively supporting partner to reach brand and product expansion throughout the country.

Miami/Fort Lauderdale Area

Directed and supervised physical inventories and performed Operational Audits for a region of 90 retail store locations covering a large portion of the Southeastern United States. Trained and Supervised Store Managers and staff in sales, operation and loss prevention procedures, improving store performance and minimizing shrink.• Achieved lowest regional shrink results, contributing to company-wide shrink way below the US retail industry standard.• Received superior performance reviews each for year of tenure.

Industrial Engineering

Electrical And Electronics Engineering

Education record