Luis Urrunaga Email & Phone Number

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• Managed an 8-digit revenue plan, launched and increased sales and share of Brightstar’s proprietary brand of cellphones for Operators and Distributors in 5 countries in South America. Developed product line-up and new.
• Lend products and business development support to 5 subsidiaries, fostered open line of communication across the Engineering, Product, Marketing and After Sales teams, which resulted in a cohesive team with a common.

Greater Buenos Aires, Argentina

• Directed day-to-day business operations, including: purchasing, product management, distribution and sales of a 9-digit business plan for Samsung cellphones in Argentina. Negotiated Manufacturing and Business terms and.
• Overachieved all 2015’s Key Performance Indexes [KPI’s] maximizing bonus payout (112%)
• Accomplished 16% increase over revenue plan set for 2015 despite government restrictions
• Increased profitability in double digits by growing ASP 12%, and working with the plant Engineering & Production teams to enhance manufacturing efficiency.
• Negotiated the successful recovery of several US$M in manufacturing costs positively impacting 2015’s P&L.

Miami/Fort Lauderdale Area

• Managed and improved a 10-digit sales plan for Samsung Electronics, Handsets and IT product development and and business across Latin America and the Caribbean regions; provided direction, actionable plans, operational.
• Achieved a 39% sales revenue increase compared to 2012 results by adding new business channels throughout LATAM.
• Surpassed the business plan in both revenues (109%) and Gross Profit (106%) by expanding operations and increasing ASP.

Miami/Fort Lauderdale Area

• Implemented and directed new business processes and opportunities through a dedicated in-country enterprise sales team based at the branch offices. Developed and supported the product, marketing, and sales management.
• Surpassed Stretch Sales Plan for 2012 Q1, driving sales 5 times higher than sales achieved in 2011 during same period.
• Designed and established regional sales pipeline tracking and record system, effectively monitoring business opportunities, sales and demand records, which optimized inventory levels and reduced aging stock while.

Miami/Fort Lauderdale Area

• Led and coached cross-functional teams across business processes including planning, development and execution of outbound sales & marketing activities, go-to-market and product launch plans, defining.
• Achieved over 25% sales growth for entire Information Systems division (IT + Components).
• Achieved in 2010 a yearly record in sales of Laser Printers in the history of the subsidiary.
• Drove profitability up by designing and executing a plan to shift to increase sales of high-end products.

Miami/Fort Lauderdale Area

• Directed and supported Sales, Product & Marketing efforts to surpass the 9-digit sales plan by expanding the client portfolio across the region.
• Recruited and developed new in-country accounts, which considerably increased the number of distributors, system integrators, re-sellers and retail direct partners.
• Generated outstanding divisional sales growth of 29% in 2009, by ensuring client service satisfaction.
• Successfully launched a new product category (external hard disc drive), transforming this product category in a #1 market share business in specified region within a year.

Miami/Fort Lauderdale Area

• Recruited, developed and nurtured new distribution accounts for launching Consumer Electronics and Mobile accessory products for their distribution from Miami to LATAM.
• Executed the launching of CE products for IT channel clients, achieving over $10M in additional sales the 1st year.

Lima Province, Peru

• Managed a combined 8-digit revenue plan by strategically planning and providing day-to-day support to key business partners, maximized strategic alliances and participation with distributors and retailers, expanding.
• Achieved & Maintained No.1 market share position in categories including TV, video, refrigerator & microwave oven.
• Maintained 20% average revenue increase year-over-year for the entire product division.

Lima Province, Peru

• Led, trained and developed a team of Sales, Marketing and Product Managers. Designed and implemented countrywide sale and branding activities resulting in higher year-over-year revenues & profits, while improving brand.
• Achieved and maintained market share #1 rank for monitors.
• Successfully re-launched laser printer business, earning market share #2 ranks within the 1st year.

Lima Province, Peru

• Managed an 8-digit sales plan including TV, Video and Audio products for a country wide sales and marketing effort that resulted in top market share positions for TV and Video, and 2nd place for Audio.
• Achieved consistent yearly revenue and profitability increase by actively supporting partner to reach brand and product expansion throughout the country.

Miami/Fort Lauderdale Area

• Directed and supervised physical inventories and performed Operational Audits for a region of 90 retail store locations covering a large portion of the Southeastern United States. Trained and Supervised Store Managers.
• Achieved lowest regional shrink results, contributing to company-wide shrink way below the US retail industry standard.
• Received superior performance reviews each for year of tenure.

Industrial Engineering

Electrical And Electronics Engineering

Education record