Luis Urrunaga

Luis Urrunaga Email and Phone Number

Business Director - Latin America at CEM Global LLC @ CEM Global LLC
miami, florida, united states
Luis Urrunaga's Location
Miami, Florida, United States, United States
Luis Urrunaga's Contact Details

Luis Urrunaga personal email

n/a
About Luis Urrunaga

RESULTS-DRIVEN PRODUCT & BUSINESS DEVELOPMENT PROFESSIONALIncrease Sales & Profitability | Optimize Sales Operations | Drive GrowthDecisive, performance focused professional skilled at developing long lasting, profitable sales and business relations across diverse multicultural groups, strategically selecting optimal account and product mix per market to penetrate or maximize participation/share. Excel at developing and retaining high performance sales teams, identifying and leveraging individual strengths while enhancing collaboration through leading by example.Fluent in English, Spanish & Portuguese; other areas of strength include:• Strategic Planning & Execution • Regional Management of International Business• Product and Channel Sales & Marketing Development • Business Analysis, Forecasting, Planning & Inventory Control• Performance Management & Optimization • Relationship Management, Leadership and Team Building

Luis Urrunaga's Current Company Details
CEM Global LLC

Cem Global Llc

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Business Director - Latin America at CEM Global LLC
miami, florida, united states
Website:
cemglobal.com
Employees:
10
Luis Urrunaga Work Experience Details
  • Cem Global Llc
    Business Director - Latin America
    Cem Global Llc Mar 2017 - Present
    Miami/Fort Lauderdale Area
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  • Brightstar Corp.
    Business Director - Itc Latam
    Brightstar Corp. Dec 2015 - Sep 2016
    Miami/Fort Lauderdale Area
    Managed an 8-digit revenue plan, launched and increased sales and share of Brightstar’s proprietary brand of cellphones for Operators and Distributors in 5 countries in South America. Developed product line-up and new business opportunities in Bolivia, Uruguay and Paraguay, and improved communications with existing accounts.• Lend products and business development support to 5 subsidiaries, fostered open line of communication across the Engineering, Product, Marketing and After Sales teams, which resulted in a cohesive team with a common goal.
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  • Brightstar Corp.
    Business Director - Argentina Region
    Brightstar Corp. Aug 2014 - Nov 2015
    Greater Buenos Aires, Argentina
    Directed day-to-day business operations, including: purchasing, product management, distribution and sales of a 9-digit business plan for Samsung cellphones in Argentina. Negotiated Manufacturing and Business terms and conditions, individually and collectively, for Samsung Argentina and Samsung HQ operations and secured the highest possible revenue and profitability returns for the company.• Overachieved all 2015’s Key Performance Indexes [KPI’s] maximizing bonus payout (112%)• Accomplished 16% increase over revenue plan set for 2015 despite government restrictions• Increased profitability in double digits by growing ASP 12%, and working with the plant Engineering & Production teams to enhance manufacturing efficiency.• Negotiated the successful recovery of several US$M in manufacturing costs positively impacting 2015’s P&L.
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  • Brightstar Corp.
    Business Director - Latam Region
    Brightstar Corp. May 2013 - Aug 2014
    Miami/Fort Lauderdale Area
    Managed and improved a 10-digit sales plan for Samsung Electronics, Handsets and IT product development and and business across Latin America and the Caribbean regions; provided direction, actionable plans, operational and strategic leadership enhancing region wide revenues & profitability while optimizing the partnership with Samsung.• Achieved a 39% sales revenue increase compared to 2012 results by adding new business channels throughout LATAM.• Surpassed the business plan in both revenues (109%) and Gross Profit (106%) by expanding operations and increasing ASP.
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  • Samsung Electronics Latinoamerica Miami, Inc.
    Director Of Sales & Marketing - B2B & Enterprise Business Division
    Samsung Electronics Latinoamerica Miami, Inc. Oct 2011 - May 2012
    Miami/Fort Lauderdale Area
    Implemented and directed new business processes and opportunities through a dedicated in-country enterprise sales team based at the branch offices. Developed and supported the product, marketing, and sales management teams to close strategic partnerships with regional Systems Integrators and Service Providers, enhancing sales and participation in all major Tender Deals and Enterprise opportunities in the region.• Surpassed Stretch Sales Plan for 2012 Q1, driving sales 5 times higher than sales achieved in 2011 during same period.• Designed and established regional sales pipeline tracking and record system, effectively monitoring business opportunities, sales and demand records, which optimized inventory levels and reduced aging stock while maximizing profitability and response to market.
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  • Samsung Electronics Latinoamerica Miami, Inc.
    Director Of Sales & Marketing - Information Systems Products Division
    Samsung Electronics Latinoamerica Miami, Inc. Apr 2010 - Oct 2011
    Miami/Fort Lauderdale Area
    Led and coached cross-functional teams across business processes including planning, development and execution of outbound sales & marketing activities, go-to-market and product launch plans, defining positioning/messaging & major strategies for 4 major IT product categories (Displays, Note PC, Printers & Storage).• Achieved over 25% sales growth for entire Information Systems division (IT + Components).• Achieved in 2010 a yearly record in sales of Laser Printers in the history of the subsidiary.• Drove profitability up by designing and executing a plan to shift to increase sales of high-end products.
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  • Samsung Electronics Latinoamerica Miami, Inc.
    Director Of Sales & Marketing - Storage Products Division
    Samsung Electronics Latinoamerica Miami, Inc. Sep 2008 - Apr 2010
    Miami/Fort Lauderdale Area
    Directed and supported Sales, Product & Marketing efforts to surpass the 9-digit sales plan by expanding the client portfolio across the region.• Recruited and developed new in-country accounts, which considerably increased the number of distributors, system integrators, re-sellers and retail direct partners.• Generated outstanding divisional sales growth of 29% in 2009, by ensuring client service satisfaction.• Successfully launched a new product category (external hard disc drive), transforming this product category in a #1 market share business in specified region within a year.
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  • Samsung Electronics Latinoamerica Miami, Inc.
    Sr. Manager Of Sales & Marketing - Consumer Electronics & Mobile Accessory Business
    Samsung Electronics Latinoamerica Miami, Inc. Apr 2008 - Sep 2008
    Miami/Fort Lauderdale Area
    Recruited, developed and nurtured new distribution accounts for launching Consumer Electronics and Mobile accessory products for their distribution from Miami to LATAM.• Executed the launching of CE products for IT channel clients, achieving over $10M in additional sales the 1st year.
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  • Samsung Electronics Sucursal Peru
    Sr. Manager Of Sales & Marketing - Consumer Electronics And Home Appliance Business
    Samsung Electronics Sucursal Peru Mar 2006 - Mar 2008
    Lima Province, Peru
    Managed a combined 8-digit revenue plan by strategically planning and providing day-to-day support to key business partners, maximized strategic alliances and participation with distributors and retailers, expanding operations and improving brand and product exposure, thus increasing sales and Market Share countrywide.• Achieved & Maintained No.1 market share position in categories including TV, video, refrigerator & microwave oven.• Maintained 20% average revenue increase year-over-year for the entire product division.
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  • Samsung Electronics Sucursal Peru
    Manager Of Sales & Marketing - Consumer Electronics And It Products Business
    Samsung Electronics Sucursal Peru Jan 2001 - Mar 2006
    Lima Province, Peru
    Led, trained and developed a team of Sales, Marketing and Product Managers. Designed and implemented countrywide sale and branding activities resulting in higher year-over-year revenues & profits, while improving brand loyalty in the market.• Achieved and maintained market share #1 rank for monitors.• Successfully re-launched laser printer business, earning market share #2 ranks within the 1st year.
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  • Samsung Electronics Sucursal Peru
    Assistant Manager Of Sales & Marketing - Consumer Electronics Business
    Samsung Electronics Sucursal Peru Nov 1999 - Jan 2001
    Lima Province, Peru
    Managed an 8-digit sales plan including TV, Video and Audio products for a country wide sales and marketing effort that resulted in top market share positions for TV and Video, and 2nd place for Audio.• Achieved consistent yearly revenue and profitability increase by actively supporting partner to reach brand and product expansion throughout the country.
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  • J. Baker, Inc.
    Corporate Regional Field Auditor - Retail Store Operations & Loss Prevention
    J. Baker, Inc. Jul 1994 - Jun 1999
    Miami/Fort Lauderdale Area
    Directed and supervised physical inventories and performed Operational Audits for a region of 90 retail store locations covering a large portion of the Southeastern United States. Trained and Supervised Store Managers and staff in sales, operation and loss prevention procedures, improving store performance and minimizing shrink.• Achieved lowest regional shrink results, contributing to company-wide shrink way below the US retail industry standard.• Received superior performance reviews each for year of tenure.

Luis Urrunaga Skills

Business Development Cross Functional Team Leadership Management Marketing Strategy Product Management Strategic Planning Sales B2b Sales Management Channel Partners Solution Selling New Business Development Marketing Sales Process Team Management Training Strategy Marketing Management Strategic Partnerships Business To Business B2b And B2c Sales And Business Development Channel Sales And Development Regional Management Of International Market Business Sales Performance Management And Enhancement Loss Prevention And Shrink Control

Luis Urrunaga Education Details

Frequently Asked Questions about Luis Urrunaga

What company does Luis Urrunaga work for?

Luis Urrunaga works for Cem Global Llc

What is Luis Urrunaga's role at the current company?

Luis Urrunaga's current role is Business Director - Latin America at CEM Global LLC.

What is Luis Urrunaga's email address?

Luis Urrunaga's email address is l.****@****ung.com

What schools did Luis Urrunaga attend?

Luis Urrunaga attended Universidad De Lima, Universidade De Brasília, Cep Jose A Quinonez G..

What skills is Luis Urrunaga known for?

Luis Urrunaga has skills like Business Development, Cross Functional Team Leadership, Management, Marketing Strategy, Product Management, Strategic Planning, Sales, B2b, Sales Management, Channel Partners, Solution Selling, New Business Development.

Who are Luis Urrunaga's colleagues?

Luis Urrunaga's colleagues are Estefania Espinosa, Yahuza Abdullahi, Valentina Yidios, Eulalia Seni, Arham Alee Ayan, Martha Anahi Gomez Jimenez, Dayana Saavedra.

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