Enabling LATAM users to shop now and pay later through a digital product, offering various financial options with no interest or extra fees. Collaborating with Santander Group to develop the best "Buy Now, Pay Later" value proposition while improving the customer journey and risk processes for authentication and credit assessment.

As the former leader of the Product Tribe, I spearheaded the development of digital solutions addressing customer needs within the Aval Group. I oversaw a portfolio of more than 9 teams, guiding Product Owners to enhance their career growth, mindset, and product discovery process.

As a former Product Owner at the Digital Factory of Scotiabank in Colombia, I was responsible for prioritizing the product backlog of the mobile application and the new website. My role involved developing new features such as payments and authentication, focusing on customer needs through data and behavior analysis.Achievements:Designed, prioritized, and launched a new transaction authentication method through a risk model, simplifying channel access compared to the previous process.Aligned more than two teams for Android and iOS, yielding strategic results that accelerated business growth, achieving a 61% increase in digital adoption for the bank.

Previously responsible for development teams in the integration layer, coordinating the delivery of value through web services essential for the Digital Factory to access core banking information.

I collaborated as part of a team responsible for creating requirements to develop new features essential for the business. Utilizing BPM notation, we designed a comprehensive user experience tailored to meet customer needs.

I was a member of the product team that defined the functional strategy for the new Av Villas bank application. Additionally, I contributed to the functional design of projects aimed at enhancing digital solutions for the financial inclusion of the Colombian population.