Now Bank, Business Head
Current
May 2021 - Present
AeroLeads people directory · profile
Luis Pineda Email & Phone Number
Now Bank Head (by Invex Banco)
at
INVEX
1 work email found
@invex.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Who is Luis Pineda? Overview
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Quick answer
Luis Pineda is listed as Now Bank Head (by Invex Banco) at INVEX, based in Mexico, Mexico, Mexico. AeroLeads shows a work email signal at invex.com and a matched LinkedIn profile for Luis Pineda.
Luis Pineda previously worked as Now Bank, Business Head at Invex and Chief Innovation Officer & Head of Digital Banking at Invex. Luis Pineda holds Pld, (Executive Mba) from Harvard Business School.
Company email context
Email format at INVEX
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{first_initial}{last}@invex.com
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AeroLeads found 1 current-domain work email signal for Luis Pineda. Compare company email patterns before reaching out.
Profile bio
About Luis Pineda
• Multi-cultural background: Young / experienced executive, having lived in 4 financial & innovation hubs (NYC, Berlin, Shanghai, & México)• 15+ years career in B2C & B2B environments (all business segments) achieving successful turnaround cases in Banking, Retail, Logistics, & Construction industries- - Citigroup: (10 years) B2C -Digital & Consumer Banking and B2B -Commercial Banking- in Mid, Large & Institutional Market segments- - American Express: (4 years) B2C and B2B in Small and Mid. Market segments- - Coca Cola, 3M-Procter & Gamble, Philips: (Early-career) Retail, business planning, CRM• Strategic / transformational roles, with proven track record of superior results in:Product Mgmt., Disruptive & Incremental Innovation, Digital / Agile Transformation, Change Mgmt., PM• Multi-functional expertise in the main business disciplines: P&L, Risk, Behavioral Economics, Sales, Channel Development, Mkt., Partner Mgmt., Ops.• Unique leadership qualities:Awarded for creating a Culture of Leadership, developing people, inspiring winning / accountable teams (e.g. An Agile team with 130+ members from 6 countries)• Multi-awarded in innovation & adoption of new technologies and frameworks:e.g. Agile, Design Thinking, Lean Startup, Scrum, Six Sigma, Mgmt. 3.0
Listed skills include Project Management, Credit Cards, Segmentation, Product Management, and 6 others.
Current workplace
Luis Pineda's current company
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9 roles
Luis Pineda work experience
A career timeline built from the work history available for this profile.
Chief Innovation Officer & Head Of Digital Banking
Building a top tier / challenger neobank in the marketplace while pivoting the traditional bank into a digital, agile, human centric, and data driven organization.Leveraging a world class innovation framework (Harvard Business School’s), an unprecedented investment, as well as tier No. 1 global partnerships.Reporting directly to the bank CEO, building a.
May 2020 - May 2021
Product Development Head | Consumer Products
- Leading the Design Thinking & Agile frameworks implementation across the +400 employees in the Product structure and partner areas, fostering collaboration and innovation for navigating through the Digital.
- Driving culture shift / Change Management through the design and execution of new interaction models as well as new innovation and backlog ownership frameworks
- Design, development and release of new digital & payment capabilities for the Consumer portfolios (Cards, Liabilities & Investments and Personal Lending) in partnership with the delivery channels
Jan 2019 - May 2020
Agile / Business Transformation Lead For Rewards & Benefits | (Us Market, Nyc)
- Design and execution of key transformational initiatives for the proprietary US cards portfolios, having Product, Digital, Rewards and Fraud Prevention units as main business partners
- Selected from an intensive global recruitment process
- Global Expat / living in NYC (L1 Visa)
Mar 2018 - Jan 2019
Innovation & Digital Transformation | Credit Cards (Vp)
- Appointed the first Agile Product Owner in México, leading a Top 12 / 2020 transformational digital initiative (within New Mobile Banking)
- Managing a multi-cultural / multi-regional team (+130 members from +6 different countries)
- Core member of the design and Regional implementation of the Digital Transformation
- New business assets delivered for the Regional Consumer Banking - Self-service & Payment Capabilities - Technology Infrastructure (API’s, Softlayer) - Interaction Model (Agile/Lean Startup/Design Thinking)
- Winner of 2017 Progress Awards Execution Champion Category, presenting Agile Factories Model project to Mike Corbat and the brand council in NYC
Mar 2016 - May 2018
Premium & Co-Branded Travel Cards Product Owner | Consumer Banking (Vp)
- a) Aeroméxico Card revamp
- Brand strategy re-design to boost the life cycle performance (mainly activation and retention)
- Marketing campaign to launch new card name and card image to re-position the product
- Negotiation and creation of new joint sales channels and promotions with the business partner
- Margin improvement - ROA: From -2.41% EO’12 to 3.28% EO’14- After being a chaotic portfolio, it became the most profitable one in Banamexb) Partnership termination & Portfolio migration
- RFP preparation & E2E negotiation strategy
Jan 2013 - May 2016
Citi Transactional Services / Cards Portfolio Manager | Commercial Banking
- Consistently delivering two-digits YoY portfolio growth along my administration
- Successful negotiation to integrate the portfolio to a global structure (previously managed locally)
- 360° portfolio re-design (branding, commercial, servicing, operational and value proposition models)
- Assessment, negotiation and formalization to acquire new core Tech platform (Account Receivable)
- Creation of the greatest sales pipeline in the history of the product
- Identification, negotiation & approval of a new segment category to acquire new business (Small Market Companies)
Jan 2010 - Jan 2013
Sam'S Club Co-Brand Product Owner & Partnership Manager | Global Commercial Cards
- a) Fixing the basics
- Existing processes stabilization and improvement
- Definition of business objectives and client profile targetb) Margin improvement
- Internal positioning & awareness of a margin improvement opportunity
- Negotiation strategy to pricing changes with Wal-Mart
- Flawless project execution coordinating internal & partner’s areas
Jan 2008 - Jan 2010
End-To-End Project Manager
- a) Tax Payment Solutions:
- Design and execution of 2008 most important business-driving project
- 27 direct reports, 33 indirect reports
- 125% billings above target, 105% vs previous year, 227% increase in operational capacity
- Only 0.7% margin of error.b) Business integration with Amex’s AcquirerFirst interaction with the acquirer to create an affiliation pipeline based on spending needs.c) SAM’S Card revitalizationProduct re-launch with new.
- Full redesign of bureau reporting of Consumer Cards and Personal Loans divisions
Oct 2006 - Jan 2008
3 education records
Luis Pineda education
Pld, (Executive Mba)
Harvard Business School
Master Of Business Administration (M.B.A.)
Ipade Business School
Bachelor Of Science (B.S.), Mechanical & Industrial Engineering
Tecnológico De Monterrey
FAQ
Frequently asked questions about Luis Pineda
Quick answers generated from the profile data available on this page.
What company does Luis Pineda work for?
Luis Pineda works for INVEX.
What is Luis Pineda's role at INVEX?
Luis Pineda is listed as Now Bank Head (by Invex Banco) at INVEX.
What is Luis Pineda's email address?
AeroLeads has found 1 work email signal at @invex.com for Luis Pineda at INVEX.
Where is Luis Pineda based?
Luis Pineda is based in Mexico, Mexico, Mexico while working with INVEX.
What companies has Luis Pineda worked for?
Luis Pineda has worked for Invex, Citi, and American Express.
How can I contact Luis Pineda?
You can use AeroLeads to view verified contact signals for Luis Pineda at INVEX, including work email, phone, and LinkedIn data when available.
What schools did Luis Pineda attend?
Luis Pineda holds Pld, (Executive Mba) from Harvard Business School.
What skills is Luis Pineda known for?
Luis Pineda is listed with skills including Project Management, Credit Cards, Segmentation, Product Management, Brand Management, Business Analysis, Crm, and Financial Analysis.
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