Luis Waki Email & Phone Number

Responsible for leading teams in Strategic Planning, Media (On + Off/ Branding + Performance), CRM Marketing/ Inbound/ SEO/ Marketing Automation, Metrics/ BI, and Customer Service/ Monitoring, and serving a diverse client base, including Sebrae/ MS, Fundtur/ MS, J&F Investmentos, LHG Mining, Aegea Saneamento (Águas Guariroba, Ambiental MS Pantanal, Mato Grosso, RO, Águas de Valadares, Águas de Matão, Águas de Holambra, Mirante PPP), Alfa Engenharia (MA), FIEMS/ Senai/ Sesi, the Government of… Show more Responsible for leading teams in Strategic Planning, Media (On + Off/ Branding + Performance), CRM Marketing/ Inbound/ SEO/ Marketing Automation, Metrics/ BI, and Customer Service/ Monitoring, and serving a diverse client base, including Sebrae/ MS, Fundtur/ MS, J&F Investmentos, LHG Mining, Aegea Saneamento (Águas Guariroba, Ambiental MS Pantanal, Mato Grosso, RO, Águas de Valadares, Águas de Matão, Águas de Holambra, Mirante PPP), Alfa Engenharia (MA), FIEMS/ Senai/ Sesi, the Government of the State of Mato Grosso do Sul, Mosaic Co, Campo Grande Cancer Hospital, Suzano Papel e Celulose MS, JBS MS, Vuon Card, Missão Salesiana do Mato Grosso, SOS Pantanal, and SENAR, among others.Intensive use of digital media platforms (Google, Meta, TikTok, Programmatic, etc.), CRM/Martech Automation (Salesforce Marketing Cloud, RD Station, HUB Spot), social media monitoring services, and data analytics (Analytics, Tag Manager, Data Studio, PowerBI). Show less

- Management of the Media, BI (Business Intelligence), IT (information technology), and Project teams, and related demands to digital marketing, performance and branding campaigns, CRM, marketing automation, Martech, data analytics, SEO, SEM, UX/ CX - User/ Customer Experience, customer journey, KPIs, OKRs, digital transformation, agile methodology, metaverse, NFT- Media specialist - planning, implementation, management, optimization of paid media campaigns, budget control, Facebook/… Show more - Management of the Media, BI (Business Intelligence), IT (information technology), and Project teams, and related demands to digital marketing, performance and branding campaigns, CRM, marketing automation, Martech, data analytics, SEO, SEM, UX/ CX - User/ Customer Experience, customer journey, KPIs, OKRs, digital transformation, agile methodology, metaverse, NFT- Media specialist - planning, implementation, management, optimization of paid media campaigns, budget control, Facebook/ Instagram Ads, Google Ads, LinkedIn Ads, TikTok Ads, programmatic media, influencers, and offline media (OOH, radio, street furniture etc)- Account management/ CS - Customer Success and Media - John Wiley & Sons, Everything DiSC, The Five Behaviors, The Leadership Challenge, PXT Select, Dummies, Dummies Custom Solutions, Zeiss, Aryzta, Suez/ WTS - Water Technologies Solutions, Veolia WTS, RD - Raia Drogasil, Carrefour Property, Grupo GR6, Nutrify Show less

Accounts management/ Digital Performance Media/ Business Intelligence/ Project Management/ IT

- Marketing and Communication planning and account management for Real Estate, Non Governmental Organization, Education clients (GR Properties, Fibra Experts, Brio Investimentos, Imaflora, Escola 14 Bis, Obrafort, among others)- Strategic plans development, market positioning, brand concept, media plans- Digital dept coordination (Google Ads, Facebook Ads, social media, etc) and coordination and control of the processes and work flow for the creative, social media, media, graphic… Show more - Marketing and Communication planning and account management for Real Estate, Non Governmental Organization, Education clients (GR Properties, Fibra Experts, Brio Investimentos, Imaflora, Escola 14 Bis, Obrafort, among others)- Strategic plans development, market positioning, brand concept, media plans- Digital dept coordination (Google Ads, Facebook Ads, social media, etc) and coordination and control of the processes and work flow for the creative, social media, media, graphic production of the agency Show less

São Paulo Area, Brazil

- New business opportunities target to digital marketing solutions (Google and Facebook Ad Solutions)- Customer portfolio management, revenue management, comercial proposal development and negotiation- Digital marketing strategic planning of the customer portfolio for Health, Education, Real Estate, Tourism, based on effective results (performance KPIs), among other segments- SalesForce Heavy User

- Communication and branding planning, attendance processes, definition of KPIs, results management, commercial policy, sales promotions, events organization, inside sales, competitors analysis, team management, partnerships and agreements, CRM, email marketing , Implementation of improvement projects

- Responsible for the commercial operation in the state of São Paulo- New business, opportunities and customer prospection- Customer portfolio management, pricing, commercial proposal development, negotiation, implementation of the products- Consultant in the strategic planning, marketing and commercial growth of the company, and geographical expansion- Team management - SalesForce User

São Paulo E Região, Brasil

- New business opportunities, market and new customers prospection in real estate developers and construction companies, and related markets to real estate- Customer portfolio management: profitability, sales, cash flow and media planning, pricing and commercial proposal development- Negotiation with customers, prospects and stakeholders (advertising agencies, real estate agents etc)- Startup's strategic, marketing and operation planning development- Team management

- New business opportunities, market and new customers prospection in real estate developers and construction companies, and related markets to real estate- Customer portfolio management: profitability, sales, cash flow, media planning, pricing and commercial proposals development- Negotiation with customers, prospects and stakeholders (advertising agencies, real estate agents etc)- Media planning support and analysis, communication campaign performance, marketing planning and… Show more - New business opportunities, market and new customers prospection in real estate developers and construction companies, and related markets to real estate- Customer portfolio management: profitability, sales, cash flow, media planning, pricing and commercial proposals development- Negotiation with customers, prospects and stakeholders (advertising agencies, real estate agents etc)- Media planning support and analysis, communication campaign performance, marketing planning and market researches- Management reports presentation and development, new business models planning- Team management- Microsoft Dynamics User Show less

E-commerce Manager – Jan/ 2010 – Feb/ 2011- Real Estate Financing Imovelweb/ Portal do Financiamento – Responsible for the strategic and commercial development, market positioning, communication planning and technical development of the real estate financial operation between banks and final customers- Operational processes and team management- Real Estate financing consulting Strategic Account Manager – Real Estate Agencies – Feb/ 09 – Dec/ 09- Key account relationship… Show more E-commerce Manager – Jan/ 2010 – Feb/ 2011- Real Estate Financing Imovelweb/ Portal do Financiamento – Responsible for the strategic and commercial development, market positioning, communication planning and technical development of the real estate financial operation between banks and final customers- Operational processes and team management- Real Estate financing consulting Strategic Account Manager – Real Estate Agencies – Feb/ 09 – Dec/ 09- Key account relationship management in real estate market- Real estate agencies network negotiation- ROI management- New business models planning Account Manager – Real Estate Developers – Feb/ 07 – Feb/ 09- New business opportunities, market and new customers prospection in real estate developers and construction companies- Budget controlling and planning, contracts management and P&L analysis- Negotiation with customers, prospects and stakeholders (advertising agencies, real estate agents etc)- Media planning support and analysis, communication campaign performance, marketing planning and market researches - Microsoft Dynamics User Show less

- Strategic planning, sales planning, business and financial management, marketing planning to medium/ small companies- ERP implementation and processes development- Communication, commercial and logistics models gap analysis – contracts renegotiation with suppliers and customers- Economic-financial analysis and action planning to improve profitability - contribution margins, costs and expenses, revenue, ROI, business plan- Project feasibility analysis to foreign trade market

- Board entity advisor to strategic and market issues to Brazil and Arab Countries foreign trade relationship- Events and commercial actions positioning and planning- Planning and development of the Apex-Brasil foreign trade promotion project: financial controlling, cash flow, budget reviews and management reports for costs control and results- Communication planning and budget and costs control of all the foreign trade actions- Arab-Brazilian News Agency – responsible for the… Show more - Board entity advisor to strategic and market issues to Brazil and Arab Countries foreign trade relationship- Events and commercial actions positioning and planning- Planning and development of the Apex-Brasil foreign trade promotion project: financial controlling, cash flow, budget reviews and management reports for costs control and results- Communication planning and budget and costs control of all the foreign trade actions- Arab-Brazilian News Agency – responsible for the strategic positioning, communication planning, technical development coordination and relationship with official Arab news agencies for cooperation agreement- Planning and organization of national and international trade fairs and commercial missions- Consulting and support to Brazilian and foreign business men, and authorities to foreign trade, productive investments, Brazilian macroeconomics, commercial projetcs and market segments feasibility analysis- Team management of 4 direct and 3 indirect- Speaker at Universidade Mackenzie: International Marketing Strategic Planning – Arab Countries Case Show less

- IT, business plan, profitability analysis and business opportunities to cosmetics, chemical and petrochemical market segments- Strategic business and communication plans development, contracts negotiation with suppliers and customers, new business development and Project coordination- Fixed cost planning system development

- Marketing, strategic and management consulting and planning to companies of the IT market, business plans analysis, profitability and business opportunities, communication strategic plans development, project and events teams coordination, approach to investors (capital ventures, angels etc) and new business development- Medium/ Small gap analysis and action plan to best practices management, IT optimization, processes restructuring- Speaker at UNESP – IT Market and Strategic… Show more - Marketing, strategic and management consulting and planning to companies of the IT market, business plans analysis, profitability and business opportunities, communication strategic plans development, project and events teams coordination, approach to investors (capital ventures, angels etc) and new business development- Medium/ Small gap analysis and action plan to best practices management, IT optimization, processes restructuring- Speaker at UNESP – IT Market and Strategic Positioning and Business Plan Development Seminar Show less

- Identify, plan, analysis, control and execution of the customers’ business opportunities- Strategic planning and management to medium/ small companies of chemical, automotive and IT markets related to B2B and B2C, business plan, budget control, strategic and tactical marketing planning, communication planning and internet- Results control report development- Contracts negotiation- Media on and off, Creative, and Production teams coordination

- Identify, plan, analysis, control and execution of the customers’ business opportunities- Planning, analysis, control and communication action plans for websites, digital media and internet related issues- Strategic and Technical Internet Plans development (websites, e-commerce, e-marketing)- B2B, B2C, e-Business, CRM and ERP Information architecture development and business consulting- Online communication advertising campaigns control and coordination

Quality Systems Dept and Total Customer Enthusiasm Dept Trainee- Planning, analysis, control and execution of the tasks of the ISO 9000 and QS 9000 Quality Policies, including internal and external auditing, endomarketing planning, and GM LAAM (Latin America, Africa and Middle East) automotive platforms quality indexes control- Planning, analysis, control and execution of the strategic plan to excellence to customer support, customers, dealers and employers satisfaction indexes control,… Show more Quality Systems Dept and Total Customer Enthusiasm Dept Trainee- Planning, analysis, control and execution of the tasks of the ISO 9000 and QS 9000 Quality Policies, including internal and external auditing, endomarketing planning, and GM LAAM (Latin America, Africa and Middle East) automotive platforms quality indexes control- Planning, analysis, control and execution of the strategic plan to excellence to customer support, customers, dealers and employers satisfaction indexes control, coordination and creation of the advertising products for the department Show less

- Communication planning for cultural events, sponsorship hunting and presentation, advertising products development coordination and account manager of the Junior enterprise

- Software development for the communications hubs (standard and mobile)- Software development for the mobile communications hubs – customers team- Communications hubs management installation software development

Mba

Specialization

Bachelor'S Degree

Education record