Conceptualize and execute happier shoppers' experiences through better value, savings and excitement.Oversee branding, advertising, and promotional campaigns in all retail and digital spacesHandle the Storewide activations for the Supermarket with high first-time customer acquisitions from beginning to endHandle strategic partnerships with brands and distributors for seasonal promotions to drive traffic and loyaltyRebound brand awareness to strategic locations within the local communities including but not limited to supermarket relaunches and grand openingAssist all store managers with Local Marketing strategies to drive more sales to the supermarketMeasure, analyze and report marketing campaigns performance, shoppers' key insight and assess against goals Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Led the Marketing Teams for Admissions and External Relations covering FEU Tech, FEU Diliman, and FEU Alabang.Introduce exciting and out-of-the-box programs that generate quick admissions access such as:*ADMISSIONS VIRTUAL OFFICE (previously known as Online Admissions Office) which stood against the challenges of the pandemic and the demand for quality education in Engineering and Information Technology. This generated admissions and answered inquiries during the lockdown and acted as if there was no pandemic.*CUSTOMER CARE HUB which strengthens the capabilities of the Admissions Virtual Office and allows the Admissions operations until 10pm. This opened answers to inquiries coming from Overseas Filipino Workers (OFWs), potential international students in other countries who wants to study in the Philippines.*Compelling stories that helped reintroduce why FEU Tech is the School of Innovation in the Philippines through the marketing in social media space.

AUDIOWAV MEDIA, INC. founded in 2003, is a Tech Media Company that’s not just a provider, but a positive movement in Asia with momentum. We change brick and mortar businesses and transform them into intelligent venues that welcome, interact, talk, seduce, and ultimately provide fantastic experiences, through our four main business units:Commuter Radio by Kereta Commuter Indonesia x Wav Global - an in-train radio of KCI for them to provide more pleasurable riding experience to their passengers through the power of music, exciting programming, and announcements. It is also supported by major ad agencies and brands like Grab, Tokopedia, Gojek, Traveloka, Unilever, Liwayway Indonesia, and many more.WAV Atmospheric Branding – provides cutting-edge atmospheric, sensory branding technology and centered on sound, scent, and sight for heightened brand awareness and customer connection.WAV Media – offers a vast advertising network for brands to tap the huge consumer reach of high traffic mega-chain stores from various industries through point-of-purchase advertising.WAV Interactive – enforces interactivity with consumers using engaging mobile apps and comprehensive in-store analytics to connect further with the target market.WAV Control – provides commercial high-fidelity audio equipment, superior audio technology, and professionally distributed sound installation services to enhance brand experience.WAV takes your brand from basic customer expectation to a whole new level of experiential design and beyond. We cater to clients from the top 1,000 corporations in the country, including market leaders in fast food, retail, hospitality, and telecommunications industries.Make your brand stand out through distinct and positive brand experiences that encourage stronger recall, increased customer spending, and repeat visits. Give your brand the edge it deserves with WAV’s exclusively-designed customized branding services.

Creates new business opportunities to add value for the brand as a whole.Opens, interacts and negotiates to form both local and international partnerships for the brandOrganize events to create awareness of the brand's corporate social responsibility activities thus contributing to the overall equity.Creates good rapport to existing and potential clients of the Communication Corporate Training arm of the brand and eventually turn that into profit-making opportunity. (London School Academy)Incharged of recruiting students for the International and all english programme being offered by the brand.Creates concepts of marketing collaterals to be used for the business assigned to my position and to other subsidiaries as well.

★Launched Roast Pork Belly which contributed growth to Rice Meals CategoryIncreased Dessert sales contribution; 23% to total salesCommunicates with Ad agencies and suppliers for marketing initiatives for the brand.

• Establishes a better brand in Indonesia • Leads Successful New Product Development and maintain performance of existing products• Creates awareness and/or traffic generators (sales promotions) for the existing and soon to open stores• Manages out of the box brand activations in for both new and existing products• In charged of local marketing activities, create and monitor proper merchandising and serves as a brand guardian• Create and maintain Social Media networking for the brand in the country• Creates a long-lasting excellent rapport with customers and international partners• Handles all sponsorships and possible tie-ups for the benefit of the company and brand equity• Conducts intensive research about the market in terms of product acceptability and industry’s trend• Facilitates LSM training to Chowking store managers for effective and efficient marketing activities★ Strategically launched Black Pepper Shrimp, Beef Brocolli Rice and Beef Bacon Nasi Goreng, products only available in Indonesia with over-all sales contribution of 18% to total sales.

★ In charged of local marketing for 80+ stores and serves as a brand guardian in Mega Manila (Trade Marketing)• Creates awareness and/or traffic generators (sales promotions) for the existing and soon to open stores• Insures all marketing materials of all products and services are presented in the area properly and strategically as well• Manages brand activations in NCR and assigned provinces• Creates a long-lasting excellent rapport with franchisees, customers, mall administrators and local government• Handles all sponsorships and possible tie-ups for the benefit of the region and brand equity• Conducts random product checks to insure stores products are at its best and standard quality• Facilitates LSM training to Chowking store managers for effective and efficient marketing activities

• Assist the Brand Manager and Assistant Brand Manager in all marketing and advertising activities for Chickenjoy, Main Rice meals Division, Kwentong Jollibee and others• Responsible in securing the materials that will be used during AD shoots• Monitor and assist AD Shoots• Communicate with different advertising agencies, suppliers and/or producers• Responsible in doing market research in the stores for the particular division• Monitor current competitive market status to maintain the leadership of the company in its category