Responsible for strategic and tactical marketing operations at Derive Technologies, a leading IT technology value-add reseller (VAR). Derive provides companies ranging from state and local government agencies, SMBs, to enterprise organizations with the advisory, procurement, implementation, and professional services necessary to successfully plan and manage their digital environments.

Marketing and sales consulting services with emphasis on start-up and early-stage SaaS high-tech and financial sector businesses:• Branding, positioning, and core messaging• Go-to-market strategy and planning• Lean startup business model development• Product marketing• End-to-end sales function development• Website development• Tactical execution of marketing strategy• Collateral development• Public relations• Thought leadership planning, development, and execution• International business development• Event planning• Corporate advertisingRecent (and available for reference) clients include:• Enterprise middleware and APM monitoring software solutions - Nastel Technologies. On-going advisory to the CEO, CTO, VP-Product Mgmt. and VP-Sales. Focus is on new messaging and positioning, strategy development, lead generation, sales collateral (including cloud/IoT/cognitive use cases), field marketing, and social media initiatives. www.nastel.com• SaaS investment management software provider - Vidrio Financial LLC. Branding and core messaging, key value propositions, new website, collateral, advisory to senior management team...on-going marketing work for more than one year. Available for on-demand reference and recommendation. www.vidrio.com• SaaS GPS tracking technology - Vehicle Tracking Solutions (VTS). Market share and opportunity study, sourcing of lead generation data to expand sales pipeline). www.vehicletracking.com (Outcome: 20 percent increase in year-to-year sales volume. See viewable recommendation letter.)• Large software development and technology consulting firm - DataArt. Market research including client opinion surveys and competitor intelligence, new messaging work, C-level management advisory. www.dataart.com• SaaS financial technology provider - Financial Network Analytics (initial branding and messaging, collateral kit development, advisory to CEO). www.fna.fi

As a temporary contractor, I directed the marketing team for this leading provider of middleware monitoring and APM solutions for large enterprises.

Orchestrated all marketing activities and revitalized the firm’s lead generation and brand visibility. Established brand as a premier provider of cloud-based software solutions for financial services companies.Managed worldwide business development activities, including global messaging, budgeting, staging of private client/prospect events and participation in industry trade shows. Planned and executed multi-week international business trips to introduce company’s CEO to key clients, prospects, targets, and influencers. In Asia-Pacific, helped generate 100% increase in clients and 200%+ revenue growth year-to-year, 2010 to 2011.Wrote and produced primary set of all marketing and sales collateral, including website content. Drove online marketing and social media initiatives; planned and executed thought-leadership webinars with selected corporate strategic partners. In 2011, hired and managed two senior marketing communications executives who shared the workload of integrated marketing activities worldwide.Conceived and executed a highly successful two-year print advertising campaign in 2009-2010 in Bloomberg Markets; boosted brand visibility across all geographic markets and awareness of the firm’s cloud-based services and solutions, effectively counteracting prevailing negative sales/economic environment.Led external PR firm and established trade press visibility via relationship building and presentations to key editors, reporters, and influencers, resulting in consistent interview opportunities and articles. Directly produced press releases, case histories, and ghostwrote articles on behalf of senior management for financial publications. Example: Placed high-visibility thought leadership articles in Forbes and Risk Magazine in Q1/Q2 2012.Authored winning entries in key trade publication tech surveys; won three back-to-back “best-of” awards from HFMWeek Magazine plus additional wins from Buy-side Technology, Alpha, and others.

Responsible for all strategic and tactical marketing activities, and establishing corporate marketing from the ground up.Bolstered brand recognition and lead generation with effective management of all trade press relations, trade shows, corporate advertising, product promotion, telemarketing, and direct sales support functions.Served as key spokesperson and advocate of Correctnet’s product suite, solutions, services, and brand.Wrote and produced all marketing and sales collateral, and refreshed the corporate identity kit, including logos.Ghostwrote articles for CEO, successfully positioning him as an industry authority in several trade publications.

Promoted to Associate Director with responsibility for all marketing activities at Summit Systems. Worked in cooperation with senior management to develop and execute comprehensive integrated marketing strategy solution for North America, Europe, and Asia. Authored and produced all sales and marketing collateral, presentations, and press materials. Coordinated brand creation with regards to design and production of all advertising materials. Forged strategic relationships with partner companies and major consulting firms. Managed and participated in industry trade shows worldwide; briefed analysts from market research firms.By establishing brand recognition as the #1 solution provider in its market segment, played key role in driving annual revenues to quadruple to more than $140M during tenure.Drove highly effective "no-cost" advertising in the form of numerous ghostwritten thought leadership articles on behalf of Summit senior management team in publications such as FX & MM Magazine, GTNews, and Risk Magazine.Authored winning submissions for numerous #1 industry awards and rankings; in particular, Risk Magazine.Delivered successful marketing launch of the firm’s cloud-based ASP service, Transact, including development of new website.Managed parent company (Misys) corporate re-branding initiative after acquisition of Summit.