Luiz Eduardo Amodeo Email & Phone Number

Barcelona, Spain

Direct reporting to the Head and Regional Managers of Retail Nespresso Global in Switzerland. Responsible for managing the commercial indicators of the physical retail channel for over 600 Nespresso stores worldwide.- Automated all commercial reports and presentations using SAP BO, SPSS, and PowerBI, streamlining the decision-making process and material preparation for the physical retail channel.- Analyzed the behavior of the Nespresso customer base and consumption patterns, especially following the opening of stores in new markets, directing the company's portfolio management.- Conducted an analysis for each operation based on cost and revenue growth, comparing current results to pre-pandemic ones and directing which markets were not meeting the company's profitability objectives.

Responsible for sales projections and goal-setting for the Nespresso physical retail channel (about 32 stores), presenting results and trends to the board. Collaboration with Finance, Marketing, and Supply areas.- Managed the sales budget for the B2C channel (physical stores, e-commerce, and trade) in 2021, assessing and proposing changes to the promotional calendar. Formally recognized by the Commercial Director for the achieved results.- Evaluated the store portfolio during the pandemic, providing insights and highlighting channel efficiency issues.- Direct involvement in the planning of new Nespresso store expansions, projecting costs and revenues for new operations, approved by the Finance and Global Retail areas.

São Paulo

São Paulo, Brazil

Managed commercial KPI´S for the 16 Iguatemi Shopping Centers. Direct contact with Commercial Managers and Directors for feasibility studies and negotiation status.- Responsible for planning and status updates for two new Iguatemi Shopping Center openings, presenting reports to the Board and Commercial Managers.- Active participation in the introduction of Salesforce for the company's commercial management, using Agile methodology. The project involved all company areas, controlling negotiations from initial prospecting meetings to contract preparation.- Introduced variable rent analyses, focusing on a new revenue source.

São Bernardo Do Campo, Brazil

Direct management of 1 Audit Leader and indirect management of approximately 20 employees. Responsible for consolidating tenant sales, identifying standout segments, and stores at potential risk of default.

São Paulo, Brazil

- Contribution to investigations of financial and accounting fraud in large national and multinational companies.- Responsible for gathering information that supported Corporate Intelligence reports.- Participation in Compliance projects and company policy reviews.- Experience in preparing reports for legal dispute processes.- Digital investigation, utilizing social media and public platforms for analysis.

São Paulo, Brazil

- Responsible for research and development of the SharePoint tool.- Completion of course report based on the planning tools of the department.

Araraquara, Brazil

- Participation in the company's strategic planning, implemented from 2009 to 2011.- Contribution to three commercial projects, acting as a manager in one of them.- Monitoring of all proposals for commercial projects, analyzing critical points, duration of each stage, and identifying errors.- Implementation of a competitive analysis methodology in market research projects.- Involvement in all stages of project planning, utilizing the PDCA cycle and 5W2H methodology.

Pós-Graduação, Mercados De Consumo E Varejo

Bacharelado Em Administração