Luiz Lucas Email & Phone Number

State Of Ceará, Brazil

Brasil

• Assisted the design team using data-driven approaches, resulting in a improvement in alignment with OKRs.• Connected stakeholders and aligned strategies with OKRs, increasing communication effectiveness.• Led the redesign of a B2B SaaS platform, enhancing the user experience and increasing user engagement by 25% through product strategy and user research.• Led user research and developed detailed user journey maps to identify pain points and opportunities, to support a redesign the B2B SaaS platform.

Fortaleza, Ceará, Brasil

• Developed a design system that improved product consistency and scalability by collaborating with cross-functional teams, resulting in a reduction in design implementation time.• Design Process Definition: Actively contributed to defining the design process, facilitating meetings between partner areas, increasing interdepartmental collaboration.• Created and managed interactive design workshops, fostering innovation and team alignment that resulted in a improvement in design quality and a stakeholder participation.• Facilitated design workshops with product managers and engineers to understand the technical & cross-functional constraints and break the features into milestones.

Fortaleza, Ceará, Brazil

• Led and launched the design of a new sales app for Grupo Boticário, from conception to implementation, resulting in a 40% decrease of waiting costumer time and decrease in a 20% of contact rate in support.• Developed prototypes, conducted user tests, and coordinated with engineering increase in feature adoption.• Implemented the design system at Casa Magalhães, including component inventory and promoting componentization, resulting in a reduction in design inconsistencies.• Facilitated cross-functional meetings, enhancing design process definition and collaboration.

Fortaleza, Ceará, Brazil

• Collaborated with PM and large team to develop educational products for schools (B2B) across Brazil, leading to a increase in product usability.• Led product development phases for a SaaS platform from discovery to delivery and post-sprint follow-ups, resulting in a resulting in a 20% increase in NPS.• Simplified design system processes and documentation, creating a centralized design system that reduced project turnaround and improved team collaboration.• Conducted competitive analysis and user benchmarking based on insights from Google Analytics and Hotjar to identify areas for improvement, leading to the introduction of new features and improving old features.

Fortaleza E Região, Brasil

• Designed intuitive and engaging UIs for websites, lading pages, web systems, and mobile apps.• Developed and implemented responsive web designs using HTML, CSS, JavaScript, and Wordpress which enhanced user experience and customer satisfaction.• Engaged directly with clients for briefing, creating wireframes, high-fidelity prototypes, and responsive designs.

Fortaleza, Ceará, Brasil

• Created intuitive and responsive websites using WordPress, HTML, CSS and Javascript• Optimized WordPress sites for performance and SEO

Master Of Business Administration - Mba, Research, Research Ops And Design Leadership, Degree In Partnership With The Toronto School Of Management

Associate'S Degree, Graphic Design