Luiz Tosi work email
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25+ years in Marketing & Advertising and dedicated to continuous growth and innovation. My journey began with a degree in Social Communications and I have since gained extensive experience with top-tier global agencies like BBDO, BBH, and Publicis, working with prestigious clients such as Volkswagen, Honda, Renault, Bradesco, Nestlé, AMBEV, Carrefour, Burger King, L’Oreal, FENSA, Itau, Unilever, and others.Experience- Strategic Planning: Crafting and executing robust strategies.- Integrated Communication: Blending various communication channels.- Brand Building: Developing and nurturing brands.- International Coordination: Managing cross-border campaigns.- New Business Development: Identifying growth opportunities.- Leadership & Team Building: Leading teams to achieve results.- Budget Control: Ensuring efficient use of resources.- Account Management: Overseeing client relationships.Achievements- Publicis Brazil: Elevated the agency from 13th to 3rd in national rankings, securing its first Agency of the Year nomination and win. Led significant client pitches, including Bradesco, Carrefour, and Honda'.- Volkswagen: Transitioned from BBDO to become the Marketing & Communication Manager for LATAM at Volkswagen of America in Miami, US.- Bradesco: Launched the "Pra Frente" positioning, enhancing the bank's brand value to become the most valuable in the country.- Renault: At BBH, played a key role in advancing Renault to the 6th largest auto company in Brazil.- Carrefour: Launched the global "Act For Food" platform, revitalizing the brand's market presence and achieving Top of Mind status in the category.- Relationships: Fostered meaningful connections and long-lasting relationships with colleagues, partners, and clients.Entrepreneurship I ventured into entrepreneurship by launching Humanz in Brazil. As CEO and partner, I spearheaded the company's operations, establishing it as a leading player in influencer marketing. Under my leadership, Humanz Brazil has executed numerous high-impact campaigns, driving significant brand engagement and growth for our clients.I see myself as a versatile dot-connector, eager to apply my expertise in diverse areas. These include Content and Entertainment Production, Tech, Music and Film Production, Platforms, Live Marketing, and Client Services. I am also a partner at Roadie Crew Magazine, the longest-running Rock publication in Latin America. Music is one of my greatest passions, and as a side project, I collaborate to support emerging bands through social media, video production, and recording.
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Head Of Agency Business | MfieldMfieldSão Paulo, Sp, Br -
Partner/Ceo -- BrazilHumanz Brasil May 2020 - PresentAs CEO and partner, I spearheaded the company's operations, establishing it as a leading player in influencer marketing. Under my leadership, Humanz Brasil has executed more than 300 high-impact campaigns, driving significant brand engagement and growth for brands such as Bradesco, Chevrolet, iFood, Casas Bahia, Burger King, and QuintoAndar. Starting with a team of just two, myself and a trainee, in the middle of the pandemic and relying solely on angel investment, we managed to establish a solid business that doubled its revenue year over year in its first three years of operation.- Strategic Leadership: Spearheading the launch and growth of Humanz Brasil, establishing it as a market leader in influencer marketing.- Innovation: Utilizing proprietary AI algorithms to provide unparalleled social intelligence tools for effective campaign planning and management.- Market Penetration: Building a robust network of influencers and clients, driving significant brand engagement and growth.- Operational Excellence: Overseeing all aspects of business operations, from strategic planning to execution, ensuring high ROI and fraud detection.Humanz believes and stands for the TRUTH.Through the use of proprietary AI algorithms Humanz provides a platform to make influencer marketing accessible, reliable and trustworthy as other media channels.Our core product is a social intelligence tool, geared towards effective influencer campaign planning and management for online merchants, marketers and agencies, looking for reliable data, tools and benchmarks.The technology behind our platform is unique, based on two main sets of proprietary algorithms, providing the most advanced solution on the market for the largest problems faced when dealing with influencer marketing: accurate influencer data, fraud detection and ROI tracking. -
Business DirectorPublicis Mar 2013 - May 2020New York, New York, UsAs a Director at Publicis Brasil, I played a pivotal role in transforming the agency into one of the top three in the country. My responsibilities included:- Account Management: Leading multidisciplinary strategies across Advertising, Online and Social, Shopper, CRM & Incentive, Promotion & Events.- Client Relations: Negotiating contracts and remuneration, and maintaining long-term client relationships.- Business Development: Directly participating in prospect approaches and pitch processes, securing major accounts such as Honda, Bradesco, and Carrefour.- Team Leadership: Managing a team of 30 professionals, fostering a collaborative and innovative work environment.- Financial Growth: Increasing Nestlé account income by over 100%, expanding our business share from 20% to 70%. -
DirectorPublicis Mar 2013 - Apr 2020New York, New York, Us
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Business DirectorPublicis Brasil Mar 2013 - Apr 2020São Paulo, Sp, Br• General Account Director• Responsible for multidisciplinary strategies, integrating Advertising, Online and Social, Shopper, CRM & Incentive, Promotion & Events • Responsible for internal work-process between agency departments• Negotiation of contracts and remuneration with clients• Direct participation in prospect approach and pitch processes• Elaboration and control of both client and department budget• Development of strategic and creative briefings Accounts: Honda Automobiles, Motorcycles and Financial Services Mexichem LATAM: Amanco, Plastigama and Pavco (13 countries) Bradesco Bank Citibank Carrefour UBS Bank Seb Group: Arno, Panex, Clock, Krupp Nestlé: Ninho, Maggi, Purina Dog Chow, Cat Chow, Proplan, Friskies, Fancy Feast, Nescafé, Nescafé Dolce Gusto, Nestlé Cereals, Nestlé Waters, Infant Formulas and Infant Nutrition and Nestlé Biscuits. Luxxotica: Ray Ban, Vogue AXA Insurance Yakult Barons de Rothschild WineDuring this period, we managed to increase our Nestlé account income in more than 100%, expanding our share of business inside the company from 20% to 70%. I was responsible for leading the pitching processes for Mexichem (Amanco Wavin), Honda, Bradesco, Carrefour and Yakult, all won by the agency. Current team of 30pp. -
Business Director At Publicis BrasilPublicis Brasil Mar 2013 - Apr 2020São Paulo, Sp, Br
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Account / Client Services DirectorLoducca Apr 2011 - Dec 2012São Paulo, Sp, Br -
Account / Client Services DirectorNeogama Bbh Apr 2008 - Apr 2011• Co-responsible for the Account Department• Organized the restructure of the entire Account department and implementation of a new work-process between all agency departments• Negotiation of contracts and remuneration with clients• Direct participation in prospect approach and pitch processes• Elaboration and control of both client and department budget• Development of strategic and creative briefings • During this period Renault grew its SOM from 2.3 to 5.6%• Accounts: Banco Bradesco; Bradesco Insurance and Pensions; Bradesco Auto, Health and dental Insurance; Renault Automobiles; Hospital São Luis; Puma; ESPN - ESPN channels, ESPN Radio, ESPN Magazine, ESPN.com and ESPN360; L'Oreal Paris - Coordination of international jobs for BBH London; Heineken Beer - Coordination of international iobs BBH London.During this period, we helped Renault growing from the 8th to the 4th Player in the industry
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Account / Client Services DirectorFischer America Dec 2004 - Apr 2008São Paulo, Sp, Br• Account Director• Coordinated the integration of four Group Agencies – Advertising / Online / CRM & Incentive / Promotion & Events • Direct participation in prospect approach and pitch processes, including Fischer Portugal• Elaboration and control of both client and department budget• Development of strategic and creative briefings • Accounts: - Honda Automobiles – New Civic, Accord, Honda Fit, CR-V, Aftersales, Civic Si, retail, Institutional; - Gradiente; - Pernod Ricard - Jameson Whiskey (launch of the Brand in Brazil, incluidding trade, POP, activation/promotion and online. Conhaque Domecq, Cachaça São Francisco, Mumm Chanpagne; - Citizen; - Electrolux; - Altana Pharma – Neosaldina e Eparema - Grupo Suzano – Holding Grupo Suzano, Suzano Celulose e Papel, Suzano Petroquímica e Celulose Bahia Sul - CSN -
Marketing & Communication ManagerVolkswagen Group Latin America Jan 2001 - Dec 2004After working with Volkswagen account at BBDO and creating a strong relationship with client, I was invited to work for them and be the Marketing Communication Manager for Latin America at Volkswagen of America, base in Miami, US.DUring this time I was responsible for all marketing, PR and training in 32 countries in the region.
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Account SupervisorAlmapbbdo 1996 - 2000São Paulo, Sp, Br
Luiz Tosi Skills
Luiz Tosi Education Details
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Colégio Mackenzie
Frequently Asked Questions about Luiz Tosi
What company does Luiz Tosi work for?
Luiz Tosi works for Mfield
What is Luiz Tosi's role at the current company?
Luiz Tosi's current role is Head of Agency Business | MField.
What is Luiz Tosi's email address?
Luiz Tosi's email address is lt****@****.com.br
What schools did Luiz Tosi attend?
Luiz Tosi attended Colégio Mackenzie.
What skills is Luiz Tosi known for?
Luiz Tosi has skills like Fluent English, Spanish, Online Advertising, Team Leadership, Marketing Communications, English, Crm, Strategy, Advertising.
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