Luiz Fernando Silva Email & Phone Number

Salvador, Bahia, Brasil

Gerente Regional de Vendas atuando em todos os estados do NE, responsável pelos canais de vendas Direto e Indireto. Gestão de equipe de Supervisores, Vendedores e Representantes.Planejamento e execução das estratégias de vendas com base nos indicadores de performance, potencial de mercado, concorrência e direcionamentos corporativos;Planejamento financeiro da área, acompanhamento do budget e report dos resultados; Definição das metas de S&OP e direcionamento estratégico para atingimento e superação;Criação e implementação de incentivos para maximização das vendas porregião e produto;Acompanhamento dos números e dos movimentos da concorrência;Criação de ambiente competitivo e motivacional para alcance de altaperformance, em atendimento às diferentes necessidades e potenciais individuais da equipe além de atuação em tempo hábil na correção da baixa performance;

Salvador, Bahia, Brasil

Gerente Regional de Vendas atuando em todos os estados do NE e NO, responsável pelos canais de vendas Direto e Indireto. Gestão de equipe de Supervisores, Vendedores e Representantes.Planejamento e execução das estratégias de vendas com base nos indicadores de performance, potencial de mercado, concorrência e direcionamentos corporativos;Planejamento financeiro da área, acompanhamento do budget e report dos resultados; Definição das metas de S&OP e direcionamento estratégico para atingimento e superação;Criação e implementação de incentivos para maximização das vendas porregião e produto;Acompanhamento dos números e dos movimentos da concorrência;Criação de ambiente competitivo e motivacional para alcance de altaperformance, em atendimento às diferentes necessidades e potenciais individuais da equipe além de atuação em tempo hábil na correção da baixa performance;

Salvador Bahia Brazil

Regional Sales Manager working in all states of NE and NO, responsible for Direct and Indirect sales channels. Management of a team of Supervisors, Salespeople and Representatives. Planning and execution of sales strategies based on performance indicators, market potential, competition and corporate directions; Financial planning for the area, monitoring the budget and reporting results; Definition of S&OP goals and strategic direction for achieving and surpassing them; Creation and implementation of incentives to maximize sales by region and product; Monitoring the numbers and movements of the competition; Creation of a competitive and motivational environment to achieve high performance, meeting the different needs and individual potentials of the team, as well as acting in a timely manner to correct low performance; Leadership of a team composed of 26 professionals (Sales Representatives, Supervisors and Salespeople).

Salvador Bahia Brazil

Responsible for leading the commercial operation of the indirect and direct channel for national accounts and (retail, distributors, wholesalers and representatives), with a sales team of 9 salespeople serving a portfolio of 200 customers in the North and Northeast regions. Managing the main TOP 10 customers in the region, including distributors and sales representatives; Strategic planning management for brands and customers, through the construction and monitoring of the Business Plan with customers and the commercial team with a focus on delivering results. Monitoring of tactical and commercial plans defined for numerical and considered growth. Management of sales indicators (KPI's) according to planned x carried out actions, analysis of competition, directing projects effectively and presenting target results to regional management and customers. Management of commercial policy and Gross margin. Management of a commercial team with a focus on building and achieving team goals. Fund management and monitoring via CRM / Mtrix/BI and Neo Grid systems.

Paraíba, Brazil

Strategic commercial management, sales in the food retail segment. Ensure commercial efficiency and strategic performance indicators (KPIs) in accordance with the commercial tactics carried out and constant reporting of incidents to customers and executive management. Preparation of a Development and Structuring plan for the area of activity. Development of key account operating channels. C&C, Wholesale Retail, Distributors and representatives. Analysis of existing market opportunities, monitoring the level of execution carried out in the field, both by customers and our commercial team; Monitor the performance indicators of planned actions, signal actions carried out by the competition; Monitoring the level of execution carried out in the field, both by customers and the commercial team. Maintaining updated customer registration at the Company and ensuring registration of new products. Leading prospecting and decision-making in replacing representatives in the region, delivering revenue growth of 25%. People management through training, development and supervision of hiring.

Pós-Graduação Lato Sensu - Mba, Specialized Sales, Merchandising And Marketing Operations

Activities and Societies: MBA em Negócios e Gestão de Pessoas

Pós-Graduação Lato Sensu, Business Administration, Management And Operations