Luiza Canova Genelhu Azzi Email & Phone Number

Belo Horizonte, Minas Gerais, Brazil

- Led end-to-end management of advertising projects, from initial briefing to final delivery, ensuring alignment with client expectations.- Maintained direct communication with key clients and oversaw the servicing of the agency's entire client portfolio.- Defined and managed project scope, timelines, and budgets, ensuring efficient and on-target deliveries.- Provided leadership and oversight to project teams, fostering synergy and efficiency in campaign development.- Continuously monitored project progress, adjusting plans as needed to meet deadlines and budget requirements.- Implemented project management processes and procedures to optimize productivity and quality of deliverables

Belo Horizonte E Região, Brazil

- Managed client portfolio, serving as the primary point of contact between the agency and clients.- Created precise briefings, ensuring a clear understanding of project objectives and requirements.- Coordinated and guided internal teams, including creative, media, and production, to develop and execute integrated campaign strategies.- Planned and executed advertising campaigns from conception to delivery.- Continuously monitored and analyzed campaign performance metrics.- Presented detailed proposals and results reports to clients.- Identified opportunities for new projects, collaborating with the agency's commercial team.

Belo Horizonte E Região, Brazil

- Responsible for active prospecting of potential clients, utilizing market research strategies to identify and explore new business opportunities in strategic sectors.- Development and presentation of customized commercial proposals, ensuring the creation of significant contracts and establishing long-lasting partnerships.- Negotiation of contracts and advertising investments, focusing on maximizing value for both clients and the radio station.- Establishment and maintenance of strategic relationships with clients and advertising agencies, ensuring immediate satisfaction and long-term loyalty.- Identification and capitalization on emerging business opportunities, expanding the client base and strengthening strategic partnerships.- Detailed monitoring and analysis of the performance of aired advertising campaigns, providing valuable insights for future optimizations and ensuring campaign effectiveness.- Coordination of efforts with internal teams to ensure flawless delivery of contracted services and fulfillment of client expectations.- Consistent achievement of sales and revenue targets, directly contributing to the growth and profitability of the radio station.

Belo Horizonte Area, Brazil

- Coordinated marketing projects aimed at boosting sales and strengthening the IVECO brand with key clients, focusing on relationship and loyalty strategies.- Managed the IVECO marketing truck fleet, including maintenance, logistics, activities, and driver coordination.- Strategically collaborated with key accounts to drive sales and reinforce commercial partnerships.- Planned and managed project activity schedules, ensuring timely execution and adherence to deadlines.- Administered project budgets, ensuring efficient resource allocation and meeting financial targets.- Continuously monitored project progress to ensure timely and high-quality deliveries.

Betim Area, Brazil

- Implemented a research project to evaluate the effectiveness of courses offered across the FIAT network.- Created and distributed research surveys using platforms such as SurveyMonkey and Mailchimp.- Conducted telephone surveys to gather relevant data for the study.- Analyzed collected data using Excel to generate valuable insights.- Prepared and presented detailed reports based on the extracted data.

Pós-Graduação Lato Sensu, Project Management

Bacharelado, Publicidade E Propaganda

International Relations And Affairs, Incompleto