As a brand strategist and graphic designer, I specialize in creating impactful and consistent branding projects. I work closely with clients to understand their business objectives, develop assertive strategies, and create strong visual identities that stand the test of time.• Responsible for co-leading and executing branding projects from research to design and implementation;• Work directly with clients to understand their business plan, target audience, and brand values;• Develop brand strategies, making it easier for them to stand out in their niches;• Collaborate with cross-functional teams to ensure consistent brand touchpoints;• Create strong and time-resistant visual identities;• Proficient in software and design tools, such as Adobe Creative Cloud;• Keen eye for aesthetics and trends, keeping up to date with the latest in design, branding, and advertising.Some of the clients I've had the honor of working with include BluestOne, LyraM2M, Faculdade FIPECAFI, Grupo CI, Economatica, Martin Luz, Data Makers, Muevy, among others.

In my role, I was responsible for creating and executing the visual identity of Medtronic's campaigns, as well as developing institutional materials such as EMKTs, landing pages, and other collateral, maintaining brand consistency across all mediums.My key responsibilities included:• Creating visually consistent designs and key visuals across digital, print, and video media;• Collaborating with a team of creative professionals to bring ideas to life and ensure results;• Making sure that all collateral met Medtronic's guidelines and specifications;• Managing multiple projects simultaneously and delivering high-quality work on time;• Staying up to date with the latest industry trends to bring a fresh and creative approach to campaign creation and graphic design.

I was responsible for supporting the creative team at Mutato in developing social media campaigns for Quem Disse, Berenice?.My main responsibilities included:• Supporting in the creating processes of visual concepts for advertising campaigns, with a focus on social media, email marketing and digital pieces;• Developing and deploying layouts and key visuals aligned with the brand's visual identity;• Contributing to the creative process, offering innovative visual ideas and solutions;• Participating in photo shoots and production of graphic materials;• Ensuring the quality and consistency of creative pieces, following brand guidelines.

As a Junior Art Director at Martin Luz, I played a key role in the conceptualization, design, and execution of advertising and digital campaigns for Otima and Koosmetics.My responsibilities included:• Worked with Otima, the leading OOH company in São Paulo at the time, to develop impactful and memorable campaigns that effectively engaged audiences and maximized brand visibility;• Collaborated with Koosmetics to develop creative concepts and designs for social media campaigns, including posts, stories, and videos, that increased brand awareness and drove customer engagement.• Designed and produced high-quality layouts, graphics, and visual elements to support advertising campaigns that effectively communicated the client's message and brand identity;• Worked closely with copywriters and account managers to ensure that visual and written elements complemented each other and aligned with the overall campaign strategy;• Managed a team with interns and art assistants, to ensure high-quality work and timely delivery of projects.

As an Art Assistant, I helped the creation and execution of design, communication, and advertising strategies for Facebook Inc., Otima, and Exo Hair.My responsibilities included:• Developing visual identity and communication concepts for Facebook Inc.;• Collaborating with the design and creative teams to develop branding and communication concepts for Facebook Inc.;• Creating illustrations and design artwork for social media, presentations, videos and advertising campaigns;• Assisting with the production of high-quality designs and visual elements that effectively communicated the client's message and brand identity;• Working closely with art directors and designers to ensure that all visual elements aligned with the overall campaign strategy and met the client's expectations;• Contributing to brainstorming sessions and bringing new ideas to the table for various projects.

As a Design Intern, I gained valuable experience in creating and executing design, communication, and advertising strategies for various clients, including BPP, BePay, Ledcom, Sercom, Economatica, and BrFinancial.My responsibilities included:• Collaborated with art directors and designers to develop branding and communication concepts for various accounts, including BPP, BePay, Ledcom, Sercom, Economatica, and BrFinancial;• Created illustrations, artwork, and assets for social media, websites, presentations, videos, and advertising campaigns;• Assisted with the production of high-quality designs and visual elements strictly following the client's message and brand identity;

Creation and execution of communication, design and marketing strategies, material for internal and external communication, graphic and digital material such as flyers and brochures, translation and adaptation of documents.

Conception of strategies in design, publishing of ebooks, management of social media, creation of graphic material of internal and external release for the agency.Accounts: illycaffè, Lego, Socicam, Lwart, NaMesa, Pinhalense, Freudenberg, Mondial, MCassab, among others.

My activities included: English classes, language enhancement classes, leveling of new students, administrative work, student services and creation of media for internal communication, such as newsletters and email marketings.