Luiza Aguiar Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Rio De Janeiro, Brazil

Responsible for the Strategic and Creative Design of Products and Initiatives focused on employees.Working in the Transformation, Intelligence and Automation Area of ​​the OHS Department- Scenario analysis and mapping of opportunities for innovation in the area.- Researching trends in the health, safety and energy markets.- Defining needs and devising solutions for OHS.- Conducting brainstorming sessions, workshops and co-creative activities to generate innovative and… Show more Responsible for the Strategic and Creative Design of Products and Initiatives focused on employees.Working in the Transformation, Intelligence and Automation Area of ​​the OHS Department- Scenario analysis and mapping of opportunities for innovation in the area.- Researching trends in the health, safety and energy markets.- Defining needs and devising solutions for OHS.- Conducting brainstorming sessions, workshops and co-creative activities to generate innovative and effective solutions that contribute to the transformation and intelligence of the area.- Prototyping of design solutions, ensuring execution as expected.- Cross-functional interaction with the Communication, Innovation, HR, Culture and Sustainability areas, ensuring the dissemination and implementation of deliverables with a holistic business vision.- Interface with the communications agency hub for briefing on the creation of graphic and audiovisual arts aimed at disseminating products and initiatives.- Collaboration with the Cultural Projects and Initiatives team. Show less

Rio De Janeiro, Brazil

Leader of strategic and creative constructions for brands and businesses, working on communication, branding, rebranding and digital positioning projects and actions- Strategic communication- Brand positioning- Creative art direction and writing- Concepts and narratives- Visual identity- Brand Voice and Lifestyle- Brand Persona- Brand Content- Social media- Trend and market research- Brand architecture- Product portfolio architecture-… Show more Leader of strategic and creative constructions for brands and businesses, working on communication, branding, rebranding and digital positioning projects and actions- Strategic communication- Brand positioning- Creative art direction and writing- Concepts and narratives- Visual identity- Brand Voice and Lifestyle- Brand Persona- Brand Content- Social media- Trend and market research- Brand architecture- Product portfolio architecture- Digital Innovation Show less

Rio De Janeiro, Brazil

Responsible for the brand Digital/Social Media Channels, from the Strategic Plan to the Brand Content- Brand facelift rollout in the digital environment, reinvigorating its Brand Voice, Lifestyle and storytelling- Guardian of the Brand Strategy, guaranteeing its authenticity, authority and reputation in the market- Content planning, campaigns, actions and collabs- Art direction and writing- Creation or approval of briefings, concepts and narratives- Focus on… Show more Responsible for the brand Digital/Social Media Channels, from the Strategic Plan to the Brand Content- Brand facelift rollout in the digital environment, reinvigorating its Brand Voice, Lifestyle and storytelling- Guardian of the Brand Strategy, guaranteeing its authenticity, authority and reputation in the market- Content planning, campaigns, actions and collabs- Art direction and writing- Creation or approval of briefings, concepts and narratives- Focus on community building, digital experience engagement and Community Manager- Developments for Employer Branding- Mapping opportunities, organizing schedules and managing partners- Media Plan Management, metrics and reportsResults: + 200% growth in new followers and + 300% engagement and positive comments in 2 years, being recognized on social media as a young, fun and digital brand Show less

Rio De Janeiro, Brazil

Responsible for managing Corporate clients, conducting Partnerships, and B2B relationships- Focus on service experience, perception of brand value and building results- Consultative service with analytical elaboration of indicators, market and competition analysis- Mapping of opportunities for actions in partnership- Leader of new partnership projects involving commercial negotiation, development of internal campaigns, marketing actions, parts and communication… Show more Responsible for managing Corporate clients, conducting Partnerships, and B2B relationships- Focus on service experience, perception of brand value and building results- Consultative service with analytical elaboration of indicators, market and competition analysis- Mapping of opportunities for actions in partnership- Leader of new partnership projects involving commercial negotiation, development of internal campaigns, marketing actions, parts and communication rulerResults: Acquisition of the largest B2B clients in Rio de Janeiro, with a 30% growth in portfolio results and the closing of new businesses and successful projects Show less

Rio De Janeiro, Brazil

Responsible for managing Branding, Rebranding and Trend Research projects and actions, carried out for Brands in the Fashion and Textile sectors- Strategic Planning of the project/action- Mapping of customer opportunities- Acting and monitoring the stages: Brand Strategy, Brand Voice, Brand Lifestyle, Visual Identity, Brand Content, Sustainability Guidelines, Product Guidelines, Trend Research and others- Organization of schedules, modeling of proposals and relationship with… Show more Responsible for managing Branding, Rebranding and Trend Research projects and actions, carried out for Brands in the Fashion and Textile sectors- Strategic Planning of the project/action- Mapping of customer opportunities- Acting and monitoring the stages: Brand Strategy, Brand Voice, Brand Lifestyle, Visual Identity, Brand Content, Sustainability Guidelines, Product Guidelines, Trend Research and others- Organization of schedules, modeling of proposals and relationship with partnersProjects/Brands: Grendene, Farm, CeA, Renner, Sonho dos Pés, Altenburg, Babo, and others Show less

Rio De Janeiro, Brazil

General Management of the Commercial, Service and Operational areas of "Agência Jardim Botânico".Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of… Show more General Management of the Commercial, Service and Operational areas of "Agência Jardim Botânico".Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnershipsResults: Agency delivering positive results (commercial X risks X expenses), for 2 consecutive years, closing above 180% of the target Show less

Northeast Region, Brazil

Management of Insurance and Capitalization products in the Bank's "Northeast Board", with more than 500 branches allocated, being responsible for Strategic Commercial Planning focused on the Board's results- Strategic Planning architecture and metrics- Monitoring of results and reassessment of strategic routes- Relationship with the Executive Directors and Superintendents of the Bank- Mobilization of agencies and their commercial teams with motivational actions and… Show more Management of Insurance and Capitalization products in the Bank's "Northeast Board", with more than 500 branches allocated, being responsible for Strategic Commercial Planning focused on the Board's results- Strategic Planning architecture and metrics- Monitoring of results and reassessment of strategic routes- Relationship with the Executive Directors and Superintendents of the Bank- Mobilization of agencies and their commercial teams with motivational actions and training- More than 1,200 employees trained in product marketing, crisis reversal and sales quality assuranceResults: Growth of more than 300% in Insurance and Capitalization sales, compared to the previous year, achieving, for the first year, all the goals of the Superintendencies allocated in the "Northeast Board" Show less

Rio De Janeiro, Brazil

General Management of the Commercial, Service and Operational areas of the "Copacabana" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of… Show more General Management of the Commercial, Service and Operational areas of the "Copacabana" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnershipsResults: Agency delivering positive results (commercial X risks X expenses), reaching a growth above 30% of the target Show less

São Paulo, Brazil

Responsible for architecting the Marketing and Communication Strategy of a fintech in the startup phase- Research, diagnose and plan the Brand Strategy, defining positioning, purpose, essence, values, Brand Persona, Visual and Verbal Identity- Leadership of the brand's online and offline communication strategy- Creation and development of Marketing and Endomarketing actions- Relationship with suppliers, partners and advertising agencyResults: Initial phase project… Show more Responsible for architecting the Marketing and Communication Strategy of a fintech in the startup phase- Research, diagnose and plan the Brand Strategy, defining positioning, purpose, essence, values, Brand Persona, Visual and Verbal Identity- Leadership of the brand's online and offline communication strategy- Creation and development of Marketing and Endomarketing actions- Relationship with suppliers, partners and advertising agencyResults: Initial phase project was sold to a large investor Show less

London, United Kingdom

Temporary work for cultural experience in England.Specialist Champagne consultancy for luxury brand tasting- Training on the biggest brands of chamapgne in the world- Customer service, explanation of products and focus on customer experience

Rio De Janeiro, Brasil

General Management of the Commercial, Customer Service and Operational areas of the "Torre do Rio Sul" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management… Show more General Management of the Commercial, Customer Service and Operational areas of the "Torre do Rio Sul" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnerships- Carry out the physical and institutional rollout of the Unibanco brand to the Itaú brand, when the companies mergedResults: Agency with average monthly closures of 105% of the target, and positive business result (commercial X risks X expenses) Show less

Rio De Janeiro, Brasil

Regional Manager of Insurance and Pensions at Banco Unibanco's "Centro RJ Board"- Responsible for Strategic Commercial Planning focusing on the results of the Board- Relationship with Executive Directors, Superintendents and General Managers- Leadership of the Insurance and Pension Consultants team, carrying out planning, training, motivational actions, guidance for results and feedback- Mobilization and motivation of the agencies' commercial teams, for partnership… Show more Regional Manager of Insurance and Pensions at Banco Unibanco's "Centro RJ Board"- Responsible for Strategic Commercial Planning focusing on the results of the Board- Relationship with Executive Directors, Superintendents and General Managers- Leadership of the Insurance and Pension Consultants team, carrying out planning, training, motivational actions, guidance for results and feedback- Mobilization and motivation of the agencies' commercial teams, for partnership movementsResults: The Board remained in first place at the Bank in achieving insurance and pension targets throughout the period Show less

Rio De Janeiro, Brasil

Responsible for assisting the Commercial Managers of the bank branch- Customer service, negotiations and sales- Day-to-day operational activities of the agencyResults: Considered one of the Bank's outstanding assistants, I was promoted through an internal process to work in the Bank's Insurance area

Rio De Janeiro, Brazil

Temporary salesperson opening the group's first store in the city center of Rio de Janeiro- Organization and assembly of the store in the pre-inauguration- Responsible for customer service, sales and goal achievementResults: Recognized as a top seller on the team, with great customer acquisition and meeting goals throughout the period

Rio De Janeiro, Brasil

Intern in the Publicity and Propaganda area of the Institutional area, responsible for customer service and relationship with the advertising agencies that served the account (Contemporânea and DPZ)- Participation and assistance in all stages of planning and construction of campaigns in the Institutional area of the Company

Fashion Marketing, Marketing, Pós Graduação Em Marketing Com Especialização No Segmento De Moda

Especialização, Marketing Digital

Bacharelado, Comunicação Social - Publicidade E Propaganda

Cursos & Workshops, Coolhunting