Luiza Aguiar Email and Phone Number
Luiza Aguiar personal email
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Here it is: Creative Energy!Hello,I am a strategist, creative, aesthetician, digital, analytical and multidisciplinary.With extensive experience in strategic and creative areas and leadership positions in national and multinational companies in the Retail, Financial, Services, Fashion segments, and now, ENERGY!I have a degree in Communication (Advertising), a postgraduate degree in Fashion Marketing, specializing in Digital Marketing Strategy and am passionate about Branding, Research, Art and Innovation.Experienced in Business Management, Communication, Branding, Marketing, Digital Marketing, Project Management and Trend Research. I have led and directed Creative, Design, Writing and Commercial teams.I have acquired a valuable intellectual and cultural repertoire by living in several states in Brazil and countries around the world, with professional and personal experiences that are very useful in my work.By combining all experiences with the ability to unite logical and creative thinking, curate and create strategic synapses between disciplines, I developed my own brand management methodology.OVERVIEW- I lived in London, São Paulo, Recife, and traveled around the Northeast of Brazil for work- I acquired cultural and intellectual repertoire by traveling to more than 130 cities around the world- I developed a methodology for strategic and creative brand management- I worked on Branding and Trend Research projects for brands of all sizes- I led Creative, Design and Writing teams- I led the rebranding of a market-leading brand for the digital environment- I participated in the construction of the Marketing area at a fintech startup- I led and trained Commercial teams and Product teams in the Financial sector- I managed Corporate clients and Partnerships in the Benefits and Services sector
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Estrategista De Marcas E Inteligência CriativaBirding.CoRio De Janeiro, Rj, Br -
Senior Product And Initiative Designer AnalystEletrobras Sep 2024 - PresentRio De Janeiro, Rio De Janeiro, BrazilResponsible for the Strategic and Creative Design of Products and Initiatives focused on employees.Working in the Transformation, Intelligence and Automation Area of the OHS Department- Scenario analysis and mapping of opportunities for innovation in the area.- Researching trends in the health, safety and energy markets.- Defining needs and devising solutions for OHS.- Conducting brainstorming sessions, workshops and co-creative activities to generate innovative and… Show more Responsible for the Strategic and Creative Design of Products and Initiatives focused on employees.Working in the Transformation, Intelligence and Automation Area of the OHS Department- Scenario analysis and mapping of opportunities for innovation in the area.- Researching trends in the health, safety and energy markets.- Defining needs and devising solutions for OHS.- Conducting brainstorming sessions, workshops and co-creative activities to generate innovative and effective solutions that contribute to the transformation and intelligence of the area.- Prototyping of design solutions, ensuring execution as expected.- Cross-functional interaction with the Communication, Innovation, HR, Culture and Sustainability areas, ensuring the dissemination and implementation of deliverables with a holistic business vision.- Interface with the communications agency hub for briefing on the creation of graphic and audiovisual arts aimed at disseminating products and initiatives.- Collaboration with the Cultural Projects and Initiatives team. Show less -
Brand And Creative StrategistBirding.Co Oct 2022 - PresentRio De Janeiro, BrazilLeader of strategic and creative constructions for brands and businesses, working on communication, branding, rebranding and digital positioning projects and actions- Strategic communication- Brand positioning- Creative art direction and writing- Concepts and narratives- Visual identity- Brand Voice and Lifestyle- Brand Persona- Brand Content- Social media- Trend and market research- Brand architecture- Product portfolio architecture-… Show more Leader of strategic and creative constructions for brands and businesses, working on communication, branding, rebranding and digital positioning projects and actions- Strategic communication- Brand positioning- Creative art direction and writing- Concepts and narratives- Visual identity- Brand Voice and Lifestyle- Brand Persona- Brand Content- Social media- Trend and market research- Brand architecture- Product portfolio architecture- Digital Innovation Show less -
Senior Brand And Content AnalystAlelo Brazil Oct 2020 - Sep 2022Rio De Janeiro, BrazilResponsible for the brand Digital/Social Media Channels, from the Strategic Plan to the Brand Content- Brand facelift rollout in the digital environment, reinvigorating its Brand Voice, Lifestyle and storytelling- Guardian of the Brand Strategy, guaranteeing its authenticity, authority and reputation in the market- Content planning, campaigns, actions and collabs- Art direction and writing- Creation or approval of briefings, concepts and narratives- Focus on… Show more Responsible for the brand Digital/Social Media Channels, from the Strategic Plan to the Brand Content- Brand facelift rollout in the digital environment, reinvigorating its Brand Voice, Lifestyle and storytelling- Guardian of the Brand Strategy, guaranteeing its authenticity, authority and reputation in the market- Content planning, campaigns, actions and collabs- Art direction and writing- Creation or approval of briefings, concepts and narratives- Focus on community building, digital experience engagement and Community Manager- Developments for Employer Branding- Mapping opportunities, organizing schedules and managing partners- Media Plan Management, metrics and reportsResults: + 200% growth in new followers and + 300% engagement and positive comments in 2 years, being recognized on social media as a young, fun and digital brand Show less -
Senior Key AccountAlelo Brazil Feb 2018 - Oct 2020Rio De Janeiro, BrazilResponsible for managing Corporate clients, conducting Partnerships, and B2B relationships- Focus on service experience, perception of brand value and building results- Consultative service with analytical elaboration of indicators, market and competition analysis- Mapping of opportunities for actions in partnership- Leader of new partnership projects involving commercial negotiation, development of internal campaigns, marketing actions, parts and communication… Show more Responsible for managing Corporate clients, conducting Partnerships, and B2B relationships- Focus on service experience, perception of brand value and building results- Consultative service with analytical elaboration of indicators, market and competition analysis- Mapping of opportunities for actions in partnership- Leader of new partnership projects involving commercial negotiation, development of internal campaigns, marketing actions, parts and communication rulerResults: Acquisition of the largest B2B clients in Rio de Janeiro, with a 30% growth in portfolio results and the closing of new businesses and successful projects Show less -
Branding Project ManagerRenata Abranchs Branding May 2018 - Apr 2020Rio De Janeiro, BrazilResponsible for managing Branding, Rebranding and Trend Research projects and actions, carried out for Brands in the Fashion and Textile sectors- Strategic Planning of the project/action- Mapping of customer opportunities- Acting and monitoring the stages: Brand Strategy, Brand Voice, Brand Lifestyle, Visual Identity, Brand Content, Sustainability Guidelines, Product Guidelines, Trend Research and others- Organization of schedules, modeling of proposals and relationship with… Show more Responsible for managing Branding, Rebranding and Trend Research projects and actions, carried out for Brands in the Fashion and Textile sectors- Strategic Planning of the project/action- Mapping of customer opportunities- Acting and monitoring the stages: Brand Strategy, Brand Voice, Brand Lifestyle, Visual Identity, Brand Content, Sustainability Guidelines, Product Guidelines, Trend Research and others- Organization of schedules, modeling of proposals and relationship with partnersProjects/Brands: Grendene, Farm, CeA, Renner, Sonho dos Pés, Altenburg, Babo, and others Show less -
General ManagerSantander Brazil Jun 2016 - Nov 2017Rio De Janeiro, BrazilGeneral Management of the Commercial, Service and Operational areas of "Agência Jardim Botânico".Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of… Show more General Management of the Commercial, Service and Operational areas of "Agência Jardim Botânico".Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnershipsResults: Agency delivering positive results (commercial X risks X expenses), for 2 consecutive years, closing above 180% of the target Show less -
Regional Product ManagerSantander Brazil May 2015 - May 2016Northeast Region, BrazilManagement of Insurance and Capitalization products in the Bank's "Northeast Board", with more than 500 branches allocated, being responsible for Strategic Commercial Planning focused on the Board's results- Strategic Planning architecture and metrics- Monitoring of results and reassessment of strategic routes- Relationship with the Executive Directors and Superintendents of the Bank- Mobilization of agencies and their commercial teams with motivational actions and… Show more Management of Insurance and Capitalization products in the Bank's "Northeast Board", with more than 500 branches allocated, being responsible for Strategic Commercial Planning focused on the Board's results- Strategic Planning architecture and metrics- Monitoring of results and reassessment of strategic routes- Relationship with the Executive Directors and Superintendents of the Bank- Mobilization of agencies and their commercial teams with motivational actions and training- More than 1,200 employees trained in product marketing, crisis reversal and sales quality assuranceResults: Growth of more than 300% in Insurance and Capitalization sales, compared to the previous year, achieving, for the first year, all the goals of the Superintendencies allocated in the "Northeast Board" Show less -
General ManagerSantander Brazil Sep 2013 - Apr 2015Rio De Janeiro, BrazilGeneral Management of the Commercial, Service and Operational areas of the "Copacabana" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of… Show more General Management of the Commercial, Service and Operational areas of the "Copacabana" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnershipsResults: Agency delivering positive results (commercial X risks X expenses), reaching a growth above 30% of the target Show less -
Marketing ManagerZolkin Mar 2013 - Sep 2013São Paulo, BrazilResponsible for architecting the Marketing and Communication Strategy of a fintech in the startup phase- Research, diagnose and plan the Brand Strategy, defining positioning, purpose, essence, values, Brand Persona, Visual and Verbal Identity- Leadership of the brand's online and offline communication strategy- Creation and development of Marketing and Endomarketing actions- Relationship with suppliers, partners and advertising agencyResults: Initial phase project… Show more Responsible for architecting the Marketing and Communication Strategy of a fintech in the startup phase- Research, diagnose and plan the Brand Strategy, defining positioning, purpose, essence, values, Brand Persona, Visual and Verbal Identity- Leadership of the brand's online and offline communication strategy- Creation and development of Marketing and Endomarketing actions- Relationship with suppliers, partners and advertising agencyResults: Initial phase project was sold to a large investor Show less
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Experience ConsultantSearcys Aug 2011 - Nov 2012London, United KingdomTemporary work for cultural experience in England.Specialist Champagne consultancy for luxury brand tasting- Training on the biggest brands of chamapgne in the world- Customer service, explanation of products and focus on customer experience -
General ManagerItaú Unibanco Apr 2009 - Mar 2011Rio De Janeiro, BrasilGeneral Management of the Commercial, Customer Service and Operational areas of the "Torre do Rio Sul" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management… Show more General Management of the Commercial, Customer Service and Operational areas of the "Torre do Rio Sul" agency.Responsible for Strategic Planning aimed at achieving goals, managing results at the Point of Sale and managing teams- Architecture and execution of Strategic Planning- Guardian of institutional culture and brand reputation- Leadership and engagement of the commercial and operational team- Ensuring the quality of service and customer experience- Management and feedback of the technical and behavioral performance of the team- Management of direct and indirect expenses that impact the unit's results- Mapping and evaluation of business opportunities, internal and external partnerships- Carry out the physical and institutional rollout of the Unibanco brand to the Itaú brand, when the companies mergedResults: Agency with average monthly closures of 105% of the target, and positive business result (commercial X risks X expenses) Show less -
Regional Commercial ManagerUnibanco Aig Seguros E Previdência S.A. Feb 2005 - Mar 2009Rio De Janeiro, BrasilRegional Manager of Insurance and Pensions at Banco Unibanco's "Centro RJ Board"- Responsible for Strategic Commercial Planning focusing on the results of the Board- Relationship with Executive Directors, Superintendents and General Managers- Leadership of the Insurance and Pension Consultants team, carrying out planning, training, motivational actions, guidance for results and feedback- Mobilization and motivation of the agencies' commercial teams, for partnership… Show more Regional Manager of Insurance and Pensions at Banco Unibanco's "Centro RJ Board"- Responsible for Strategic Commercial Planning focusing on the results of the Board- Relationship with Executive Directors, Superintendents and General Managers- Leadership of the Insurance and Pension Consultants team, carrying out planning, training, motivational actions, guidance for results and feedback- Mobilization and motivation of the agencies' commercial teams, for partnership movementsResults: The Board remained in first place at the Bank in achieving insurance and pension targets throughout the period Show less -
Comercial AssistantItaú Unibanco Jul 2003 - Jan 2005Rio De Janeiro, BrasilResponsible for assisting the Commercial Managers of the bank branch- Customer service, negotiations and sales- Day-to-day operational activities of the agencyResults: Considered one of the Bank's outstanding assistants, I was promoted through an internal process to work in the Bank's Insurance area -
SellerFarm Rio Oct 2002 - Mar 2003Rio De Janeiro, BrazilTemporary salesperson opening the group's first store in the city center of Rio de Janeiro- Organization and assembly of the store in the pre-inauguration- Responsible for customer service, sales and goal achievementResults: Recognized as a top seller on the team, with great customer acquisition and meeting goals throughout the period -
Advertising InternPetrobras May 2002 - Sep 2002Rio De Janeiro, BrasilIntern in the Publicity and Propaganda area of the Institutional area, responsible for customer service and relationship with the advertising agencies that served the account (Contemporânea and DPZ)- Participation and assistance in all stages of planning and construction of campaigns in the Institutional area of the Company
Luiza Aguiar Skills
Luiza Aguiar Education Details
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Pós Graduação Em Marketing Com Especialização No Segmento De Moda -
Marketing Digital -
Comunicação Social - Publicidade E Propaganda -
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Frequently Asked Questions about Luiza Aguiar
What company does Luiza Aguiar work for?
Luiza Aguiar works for Birding.co
What is Luiza Aguiar's role at the current company?
Luiza Aguiar's current role is Estrategista de Marcas e Inteligência Criativa.
What is Luiza Aguiar's email address?
Luiza Aguiar's email address is lu****@****ail.com
What schools did Luiza Aguiar attend?
Luiza Aguiar attended Istituto Europeo Di Design - Ied Brasil, M2br Academy, Faculdade Facha, University Of The Arts London.
What are some of Luiza Aguiar's interests?
Luiza Aguiar has interest in Musica, Viagens, Fotografia, Praia, Esportes, Arte, Cinema, Teatro.
What skills is Luiza Aguiar known for?
Luiza Aguiar has skills like Microsoft Office, Comercial, Vendas, Google Adwords, Varejo, Google Analytics, Planejamento Empresarial.
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Luiza Aguiar
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