Snipfeed is a Saas platform designed for creators to build their store and monetize their content. Operating as a B2B business model, it's the ultimate tool kit for making money online. Users can sell their digital products, book appointments, organize events, engage customers with a full marketing hub and more–all right from your socials.> Lead end-to-end content execution of lead acquisition programs, paid social campaigns, CRO, site enhancements, SEO, and creation of lead magnet assets such as newsletters, masterclasses, guides, and more to drive end-to-end Demand Generation, contributing to 1790% YoY lead acquisition growth.> Developed and executed content marketing strategies across the entire customer journey from lead generation to expansion (self-serve and sales-assisted) increasing MQL conversion rate by 106% YoY, resulting in 1033% YoY growth in ARR.> Develop lifecycle funnel content strategy, implement data-driven multi-channel touchpoints as well as perona-based segmentation generating a 35% YoY user activation increase and 23% QOQ churn reduction.> Execute multi-channel GTM strategies for monthly product launches with a cross-functional team of marketers and product managers—driving acquisition, activation, churn reduction, and reactivation.> Enhanced messaging and monitored data performance of website, landing pages, and blogs to optimise lead magnet performance, increasing organic sign ups by 100% YoY. > Establish user feedback loops (surveys, interview calls) to capture qualitative data insights to share with internal stakeholders and enhance persona profiles, helping to identify pivotal lifecycle moments and guide the product roadmap; ultimately contributing to higher product adoption rates across the customer journey.

HSF Health Plan is the trading company of The Hospital Saturday Fund, a registered charity that was founded in 1873. The B2B/B2C organisation offers health schemes particularly popular with employers to cover their staff and complement their corporate social responsibility initiatives. All profits from health plans are donated to the charity to help medically associated causes.> Led end-to-end marketing strategy development and execution designed to engage and retain customers, resulting in 100% increase in customer LTV rates YoY.> Managed a team of 4 marketing specialists; developed measurable KPIs and ensured the team delivered digital marketing roadmap. > Optimised content development process with team to reduce production timelines and enhance quality of content, resulting in 35% higher engagement rates on average.> Prioritised, project managed and collaborated cross-functionally with stakeholders to create a resources centre site with areas for employers and their teams (policyholders) to inspire and educate about wellness at work and promote the product. > Developed a quality assurance process to ensure brand marketing is consistent company wide and created a tone of voice handbook with clear guidelines.

Spring is a two-sided global marketplace specializing in social commerce. Operating under a B2B2C business model, Spring serves creators (SMBs/users) and their fans (customers). Spring empowers creators to build their brand and monetize their following by designing and selling customized on-demand products without cost, risk or hassle. Spring serves over 9M creators worldwide and is best known for its social commerce integrations with YouTube, TikTok, Linktree, Instagram, Twitch, Discord and Streamlabs.> Executed content and developed copy for lifecycle funnels for user personas, increasing product adoption rates by 100%, contributing to 215% digital revenue growth YoY. > Implemented content experiments and A/B tests to enhance dynamic, data driven touchpoints, increasing lifecycle funnel engagement by 300%.> Led end-to-end content creation for global go-to-market strategies and co-marketing campaigns with external partners (Linktree, YouTube, TikTok, Instagram, etc.), increasing user LTV by 400% through product adoption. > Managed the company-wide marketing calendar, prioritised team’s workload, wrote briefs, and orchestrated cross functional collaboration with the design department, sales team, strategic partnerships and ambassadors to ensure growth targets were met for sales and product-led campaigns.

> Identified gaps in content to increase the average engagement on educational blogs, news articles and guides by 200% and a 340% increase in monthly page views.> Managed all copywriting tasks for product, sales, performance marketing, organic social and direct marketing efforts. Managed and prioritised backlog of requests accordingly for thorough quality assurance and high performance for each campaign. > Took ownership of content for cross-functional GTM projects between marketing, product and sales to effectively execute marketing campaigns and drive GMV.> Executed content plans for end-to-end user lifecycle growth strategy, increasing user activation and driving 45% higher revenue per active user.

Founder of Luiza Jordan Artist. I set up my own website, online shop, and blog. Growing my client base via my social media channels (primarily Instagram) and attending events.

Archisys Global is a B2C consultancy for customers in the UK looking for suppliers and architects based in Jordan to execute end-to-end architectural projects in the Middle East. > Led end-to-end content strategy for direct and organic marketing tactics, including newsletters, blog content, social content, and architectural reports, increasing qualified leads and website traffic by 35%.> Worked with a team of three to devise plans for bringing in qualified leads for architectural consultancy. Created brand guidelines, redesigned all sales brochures and rewrote marketing materials to make the tone of voice consistent. > Met with architecture firms and partners to create compelling case studies, video interviews, podcast episodes and written reports to showcase value and repurpose content into lead generation magnets, increasing lead generation by 12%.

Based upon the strength of my exhibition piece at my degree show, I was shortlisted for the annual region-wide project ‘Platform’ that supports new graduate talent in SE England. I was invited to display my work for 3 months in 2017 (Sept-Nov) in the Turner Contemporary Gallery.