• Coordinated the product´s branding process by briefing the advertising agency and approving brand, name, logo and communication materials. • Negotiated with multiple external suppliers for printing services reducing the cost by 20%. • Designed advertising plan that integrated print ads, radio spots, and website to promote product launches.• Created e-mail marketing brochures using MS PowerPoint and sent it to sellers mailing base.• Conducted industry and competitors secondary research to present a written report to senior managers about company´s competitive position. • Maintained relationship with local news’ journalists to ensure company´s public relations strategy.• Authored press releases about company´s products launch and presented it to print and digital media channels resulting in articles published in the news. • Created weekly content about housing trends to company´s newsletter.• Evaluated competitive market trends by researching the industry and gathering information from suppliers and clients to ensure organization´s competitive position. • Developed written and graphical reports about product performance by measuring the number of visits to the selling venue as well as analyzing sales and present it to the board of directors.• Created PowerPoint presentations by researching target market, product specifications and competitive scenario resulting in briefing documents used by Adverting Agency in campaigns development.• Accurately designed over 50 customer satisfaction's surveys by selecting the sample and writing questionnaires.• Generated reports and analysis of survey´s results, ensuring company's goal to understand its customer needs and resulting in client satisfaction.• Organized weekly sales staff meeting by contacting supervisors, arranging necessary equipment, booking a room and preparing agenda.

• Produced monthly newsletter, including editorial and layout to keep sellers informed about new product launches. • Composed internal correspondence and memorandums and sent it via e-mail to all company´s departments.• Recruited free-lance graphic designers and illustrators and supervised them in adverting campaign development including presentations, sales brochures, direct mail and posters.• Authored press releases about company´s products and social projects and presented it to print and digital media channels resulting in articles published in the news.