I am Luiza Figueiredo, a Marketing Specialist based in Vienna, Austria. With a degree in Advertising and Marketing from the Faculty of Technology and Applied Social Sciences of The University Center of Brasília, I have been working in the marketing industry for several years.My hard skills include Growth Marketing, Growth Hacking, Marketing Automation, Lead Generation, Social Media Marketing, Content Marketing, and SEO. Additionally, my soft skills include leadership, a data-driven mindset, problem-solving, collaboration, and design thinking.My experience includes working as a Social Media & Content Consultant and Growth Marketer for The Foursales Company, where I created strategies for growth considering online channels available for B2B and B2C. I also managed the Inbound Team for B2C Strategies and developed Content Marketing strategies for online channels available for B2B.Furthermore, I worked as a Senior Marketing Analyst for Rede Bio Mundo, where I managed Inbound Marketing and developed B2B and B2C marketing strategies. My responsibilities included email marketing, social media, public relations, and influencer marketing.I have completed several courses, including Google Ads, Content Marketing, Branding, Copywriting, WordPress, Facebook and Instagram Ads, Growth Hacking, Social Media Marketing, and SQL. I also have experience using software such as Microsoft Office, Google Workspace, Hubspot Hub, Mailchimp, Canva, Figma, Illustrator, SEMRush, Google Analytics, Hotjar, Notion, Click Up, and Slack.In my spare time, I enjoy traveling, coffee, and Crossfit. I also enjoy playing sports, reading, and walking around the city listening to music. For me, it is important to learn to enjoy one's company, so that one can appreciate even more the moments shared with others.MBTI: ENFJ-A (https://www.16personalities.com/profiles/0d1b0ea06e7d5)Growth Marketing | Inbound Marketing | Content Marketing | Social Media | Copywriting | Paid Media | Recruitment Marketing | Wordpress | Marketing Automation | Email Marketing | Landing Pages | A/B Test | Google Analytics
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FounderLw Marketing & CommunicationVienna, Austria
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Growth Marketing ManagerSpeedinvest Pirates Jun 2023 - Jul 2024Viena, ÁustriaAt SpeedInvest Pirates, I worked with a diverse portfolio of startups across Europe, helping them scale and drive sustainable growth. My role – both strategic planning and hands-on execution - focusing on optimizing marketing and sales processes to accelerate business success.Key Responsibilities & Achievements:Growth Strategy & Execution: Collaborated with founders to assess business models, diagnose marketing inefficiencies, and develop growth strategies. Led workshops on lead generation, sales funnels, and growth hacking to empower startup teams.Paid Media Campaigns: Led performance-driven paid media campaigns, primarily search ads, optimizing for customer acquisition and ROI. Generated €2M in contract-value leads for Wood_Space and forecasted a pipeline of over €50M through effective paid media strategies.Marketing Automation & Lead Generation: Developed inbound marketing funnels and automated customer journeys, resulting in an 8% conversion rate from top-of-funnel downloadable content to SQLs, with over €3M in potential contract value.SEO & Content Strategy: Conducted comprehensive SEO audits to improve organic visibility and traffic. Designed and executed content strategies aligned with customer needs, which increased engagement and lead nurturing across channels.Interim CMO | Bikemap: During my time at Bikemap, I served as Interim CMO, where I led inbound marketing efforts and developed strategies for acquisition and customer engagement. I successfully implemented a newsletter program that achieved the highest open and click-through rates in company history, boosting engagement significantly. Also organized partnerships aiming acquisition and worked closely with the Product Team to increase CLTV and Retention. At Pirates, I bridged the gap between strategic vision and practical execution, delivering tailored growth solutions that resulted in measurable business impact. -
Marketing AnalyticsSeatrients Dec 2022 - Jun 2023Malmo, Skane, SuéciaAt Seatrients, a Swedish startup with Caribbean roots, we focused on making the nutrients of the sea accessible through our Sea Moss superfood products and improving the quality of life for our customers worldwide. My responsibilities included analyzing and optimizing website performance, social media metrics, and SEO, planning product launches, managing the marketing budget, and executing strategic campaigns. In this role, I helped establish Sea Moss as a superfood and inspired people to lead a healthier lifestyle. -
Social Media & Content ConsultantThe Foursales Company Feb 2023 - May 2023BrazilI was responsible for Content and Social Media Management, an exciting and dynamic position where I created inspiring content for Salesjobs' Blog. I carefully mapped out relevant topics, keywords, and references to ensure that our content was informative and engaging. Additionally, I was responsible for creating engaging social media content, producing posts for Instagram and LinkedIn.My writing and copywriting skills were vital to producing e-books and rich materials that were distributed through landing pages and email marketing. I worked closely with the marketing team to ensure that our content was optimized for search engines (SEO) and that blog articles reached our followers on all social media platforms.Furthermore, I monitored and tracked Social Media metrics, constantly brainstormed and studied new possibilities within the content and social media area with the marketing team. I also managed the Salesjobs website, making changes and optimizations to ensure that our site was user-friendly and provided a unique experience for our clients. -
Growth MarketerSalesjobs, A The Foursales Company'S Hr Tech Dec 2021 - Feb 2023BrazilAs a Growth Marketer at Salesjobs, I led the Inbound Marketing team, created growth strategies based on online channels available for B2B and B2C, and always kept in tune with the Sales and Operations teams to quickly react to changes in performance at any stage of the sales funnel.I also managed marketing budget and results, created and managed Google, LinkedIn, Facebook, and Instagram ad campaigns, leveraging the full potential of these tools to create a comprehensive marketing strategy. In addition, I produced content for the blog, created copy for the website and landing pages, improved SEO, managed social media design and content, and worked with email marketing to nurture leads and move them forward in the buyer's journey, both for B2B and B2C.My work involved a lot of creativity, analytical and problem-solving skills, as well as a deep understanding of consumer behavior and market trends. Working proactively and collaboratively, I helped the company grow and stand out in a competitive and constantly evolving market.
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Digital Marketing SpecialistRede Bio Mundo - Produtos Naturais Jan 2022 - Oct 2022Brasília, Federal District, BrazilAs a Digital Marketing Coordinator for franchise sales, I led and executed successful marketing strategies to drive business growth. My main responsibilities included managing inbound marketing initiatives, developing B2B marketing campaigns, and leveraging email marketing to nurture leads and drive them through the buyer's journey.In addition to managing the marketing budget and tracking key performance metrics, I consistently demonstrated my creativity, strategic thinking, and problem-solving skills to achieve outstanding results. Through effective collaboration with cross-functional teams, I was able to identify new opportunities and stay ahead of market trends, ultimately contributing to the success of the company.Overall, my experience in digital marketing has equipped me with a diverse set of skills that are valuable for any organization looking to drive growth and achieve its goals. -
Senior Marketing AnalystRede Bio Mundo - Produtos Naturais Jan 2021 - Dec 2021Brasília, Distrito Federal, BrazilAs a Senior Marketing Analyst at Rede Bio Mundo, I had the opportunity to execute innovative marketing strategies to drive business growth. With my expertise in inbound marketing management, effective email marketing to nurture and move leads to the next stage of the buyer's journey, and the development of B2B and B2C campaigns, I was able to create and implement strong growth strategies based on online channels available for both areas.I was constantly challenged to think outside the box and work collaboratively with the sales team to quickly react to sudden changes in performance at any stage of the B2B funnel. Additionally, I was responsible for creating creative content for social media, managing public relations, and influencer marketing campaigns.I demonstrated my ability to work under pressure and effectively collaborate with cross-functional teams to identify market opportunities and constantly innovate. My experience at Rede Bio Mundo has equipped me with a diverse set of skills that I can use to help any organization achieve their growth goals and stand out in an ever-changing market.
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Inbound Marketing AnalystGruv Jul 2019 - Jan 2021Brasília, BrazilGruv is an advertising agency that makes brands go beyond the normal through communication, design, and technology to thrill people with actions that have a high sharing potential.I started as a Social Media Intern, responsible for create content for several clients, where I could achieve great results. 3 months later, I was transferred to the Inbound Marketing team, where I was responsible for creating content for email marketing, landing pages and blog strategies.A few months later, I was promoted to Inbound Analyst where I continued developing content and inbound strategies. However, with more autonomy and a more analytical look and data-oriented mindset.Also, I was responsible for building relationships, researching and testing several engagement across Content Marketing strategies. As a team, we use metrics and KPIs to measure success and ensure efficient results in each function. -
InternGruv Apr 2019 - Jun 2019I was responsible for creating content for several clients on platforms such as: email marketing, newsletters, marketing automations, blogs, social networks, e-materials and rich materials.
Luiza W. Education Details
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Advertising And Marketing -
Web Page, Digital/Multimedia And Information Resources Design
Frequently Asked Questions about Luiza W.
What company does Luiza W. work for?
Luiza W. works for Lw Marketing & Communication
What is Luiza W.'s role at the current company?
Luiza W.'s current role is Founder.
What schools did Luiza W. attend?
Luiza W. attended University Center Of Brasília, Ux Unicórnio.
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