Luiz Balbo Email & Phone Number

Vancouver, British Columbia, Canada

• Utilize analytics tools like Adobe Analytics and PowerBI to derive actionable insights, driving conversion rates through targeted content improvements and data-backed merchandising strategies.
• Act as the primary liaison between merchants, designers, and digital retail teams to enhance e-commerce experience, optimizing processes and ensuring alignment with strategic goals for promotional launches and website.
• Conduct assessments and collaborate with Technology teams on initiatives that improve the online user experience and drive a significant uplift in key performance metrics, aligning with both long-term strategies and.
• Improve team productivity by implementing Agile practices, utilizing JIRA and Confluence to coordinate projects, track progress, and enhance communication between the Digital Merchandising community and key.
• Collaborate with Marketing to plan, develop, and execute global website events, leveraging Best Buy playbooks and web merchandising best practices to optimize user experience and drive enhanced performance.
• Support Digital Retail Managers with onboarding plans by structuring interview panels, documentation, and step-by-step guidance for new hires within the team.

São Paulo, Brazil

• Implemented a new sales report process by standardizing weekly information using MS Excel and PowerPoint resulting in a clearer illustration of the brand’s status.
• Trained new interns during their first 3 months by guiding and monitoring daily tasks resulting in a smoother adaptation and improving their autonomy.

São Paulo, Brazil

São Paulo, Brazil

• Coordinated a product expansion project by recruiting and training a new sales team which resulted in an increase in distribution compared to the previous year.
• Summarized monthly insights to the sales team by sending analysis reports which resulted in a better understanding of critical points, risks and impacts over the brand.

São Paulo, Brazil

• Developed an on-pack promotion by implementing a gift-with-purchase strategy connected with the brand campaign which increased sales compared to the previous year.
• Identified various areas of improvement in the department by assessing and assembling peer workers’ insights which resulted in an increase in the team’s overall productivity.

São Paulo, Brazil

• Organized sales meetings by hiring and cooperating with an external agency which resulted in an excellent rating after the event.
• Implemented a mixology video series on YouTube by planning along with a specialized agency which resulted in an increase in brand engagement with the target market.

São Paulo, Brazil

• Built native ad formats by cooperating with the magazine editorial department which resulted in a portfolio expansion for the sales team.
• Adapted to different products by learning about their target markets which improved my workflow and increased my knowledge of brands’ propositions.

Post Degree In Marketing Management, Marketing

Bachelor'S Degree, Advertising