Luiz Balbo Email & Phone Number

Vancouver, British Columbia, Canada

• Utilize analytics tools like Adobe Analytics and PowerBI to derive actionable insights, driving conversion rates through targeted content improvements and data-backed merchandising strategies.• Act as the primary liaison between merchants, designers, and digital retail teams to enhance e-commerce experience, optimizing processes and ensuring alignment with strategic goals for promotional launches and website updates.• Conduct assessments and collaborate with Technology teams on initiatives that improve the online user experience and drive a significant uplift in key performance metrics, aligning with both long-term strategies and short-term sales goals.• Improve team productivity by implementing Agile practices, utilizing JIRA and Confluence to coordinate projects, track progress, and enhance communication between the Digital Merchandising community and key stakeholders such as UX, SEO, Technology, and Marketing.• Collaborate with Marketing to plan, develop, and execute global website events, leveraging Best Buy playbooks and web merchandising best practices to optimize user experience and drive enhanced performance.• Support Digital Retail Managers with onboarding plans by structuring interview panels, documentation, and step-by-step guidance for new hires within the team.

São Paulo, Brazil

• Implemented a new sales report process by standardizing weekly information using MS Excel and PowerPoint resulting in a clearer illustration of the brand’s status.• Trained new interns during their first 3 months by guiding and monitoring daily tasks resulting in a smoother adaptation and improving their autonomy.

São Paulo, Brazil

São Paulo, Brazil

• Coordinated a product expansion project by recruiting and training a new sales team which resulted in an increase in distribution compared to the previous year.• Summarized monthly insights to the sales team by sending analysis reports which resulted in a better understanding of critical points, risks and impacts over the brand.

São Paulo, Brazil

• Developed an on-pack promotion by implementing a gift-with-purchase strategy connected with the brand campaign which increased sales compared to the previous year.• Identified various areas of improvement in the department by assessing and assembling peer workers’ insights which resulted in an increase in the team’s overall productivity.

São Paulo, Brazil

• Organized sales meetings by hiring and cooperating with an external agency which resulted in an excellent rating after the event.• Implemented a mixology video series on YouTube by planning along with a specialized agency which resulted in an increase in brand engagement with the target market.

São Paulo, Brazil

• Built native ad formats by cooperating with the magazine editorial department which resulted in a portfolio expansion for the sales team.• Adapted to different products by learning about their target markets which improved my workflow and increased my knowledge of brands’ propositions.

Post Degree In Marketing Management, Marketing

Bachelor'S Degree, Advertising