Luiz Bevilacqua Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Oneflare is the Australia’s online marketplace where local businesses find the customers that they need to either grow their business or keep it at a steady pace. Part of the ambitious growth strategy of Oneflare, this role aims to bring the right visitors to the website while making sure that each conversion point of the funnel is optimized towards the company overarching goals. I'm part of an innovative team who are building a truly market-leading product that delivers real value for our users and drives growth and revenue for our business.The core points of the role are:• Building and delivering the product roadmap by prioritising product goals, initiatives, and projects that support the company vision.• Leading cross-functional product squads in the end to end product lifecycle, from planning to execution, release and optimisation.• Propose, plan and run A/B testing to drive product growth and find vertical market fit.• Planning qualitative research activities to complement quantitative, behavioural user insights in order to distill a well rounded understanding of our users needs and make informed product decisions.• Develop customer acquisition plans with focus on scalability and automation of current performance marketing campaigns.

Sydney E Região, Austrália

An Australian metasearch awarded the world's leading hotel comparison website with offices in several continents and global presence. HotelsCombined helps millions of travellers make the right accommodation decision every month.The role had as it's core objective to lead a team of digital marketers, business development managers in expanding HotelsCombined's global presence in over 20 countries in Europe and Latin America including Netherlands, Sweden, Portugal, Turkey, Mexico, Brazil, Colombia, Argentina. The main responsibilities included:• Collaborate with product managers, designers, researchers, data analysts and engineering teams to develop product strategy, product market fit and prioritize features that bring the most value several markets• Analyze data to measure the impact of product improvements, A/B tests, and develop scalability plan • End to end management of online and offline marketing campaigns including strategy, budgeting, design, implementation, and reporting.• Recruiting and managing a team of Business Development Managers to grow HotelsCombined’s presence in their markets through affiliation, performance marketing, mobile and advertising partnerships.• Media planning and buying for TV marketing campaigns driven by strong ROI strategies.• Developing cohesive online marketing plan for display, mobile, retargeting, SM, SEM and SEO.• Growing the affiliate channel in several countries increasing the number of sign-ups and developing strategies to optimize conversion and revenue. • Liaising and negotiating with portals, vertical sites and blogs to build brand awareness through content marketing.

This Sydney based role was created to bring native marketing insights while building brand awareness throughout the main digital channels. The responsibilities included but were not limited to: • Brand awareness and customer acquisition • General market intelligence and insights: competitors, social media, PR. • Business Development: research, engage and help bring on board new suppliers and affiliates. Account management of existing affiliates. • Search Engine Marketing: Global and local PPC campaigns, creative maximization, and destination/product analysis. • Optimisation of the language on website to the expected standards and UX improvement of the Brazilian and Portuguese market. • PPC campaigns in vertical websites around the world. • Digital strategies for brand awareness. • SEO – local strategies for organic search.

• Develop, coordinate and manage campaigns for global clients • Liaison between the agency and clients • Research - responsible for updating trend area • Media Planner and Media Buyer - Traditional media and SEM • Manage and optimize campaigns in-flight at all levels • Social Media Planner - Blogosphere Campaigns, crowd sourcing sites and Seeding in Social Networks • SEO - Analysis and high performance strategies for organic search • Information architecture and user experience specialist • Planning - Sites, Hotsites, Portal and actions to spread and start up campaigns in any digital platforms