Luiz Cesar Pimentel Email & Phone Number

São Paulo, Brasil

Marketing de Conteúdo

São Paulo, Brasil

https://www.linkedin.com/company/compassodesign

São Paulo, Brasil

Compasso is the company I lead in partnership in which we promote Digital Transformation and provide all possible services in communication and digital marketing. We currently serve Inbev, CPFL, FAEmiratesCup, Portal Terra, among others.Previous ProjectsI was hired to conduct Unimed (CNU) digital transformation for a period of 12 months. In the year of.

São Paulo E Região, Brasil

• Communication Strategy, Digital Marketing Head with attendance to brands such as Hilton, Santa Paula Hospital, Delboni Auriemo Laboratories, Salomão Zoppi, Oswaldo Cruz, DNA Capital, Fórmula Academia and artists such.

São Paulo E Região, Brasil

iMusicsCEO since Jul / 2018* The operation under my management acts to implement strategy that I defined as a member of the iMusics board, a position that I occupied during the first two years of the operation and which I maintained after being invited to become CEO. As head of the music platform, the main market place of the segment in the country.

São Paulo E Região, Brasil

• Reported to the Vice President, with a team of 200. Responsible for the start-up, strategy and management of all the portal’s content produced by R7 and Record TV, across all digital platforms.
• Led the design and implementation of digital platforms: mobile, social networks, content partners, columnists and making all of Record and Record TV News’ content available on multiplatforms.
• Developed RecordTV/R7’s strategic plan to achieve audience leadership among all communication outlets in the country, achieving top audience ratings in September 2015 (source: Comscore Multiplatform).
• Managed internal communication and the social network editorial guide and the operations for R7 generated content.
• Led the digital coverage of major events such as the London and Rio Olympics, the FIFA World Cups in Brazil and South Africa, and Presidential Elections in Brazil.
• Responsible for all the editorial, marketing, legal, commercial and newsroom aspects of digital content on the portal. Between 2013 and 2017, the portal increased audience numbers by 417%, more than the sum of all the.

São Paulo E Região, Brasil

• Reported to the President and Partner, with a team of 7 managers and 50 staff, responsible for rethinking and refreshing the portal for young audiences.
• Conceived and created Virgula’s rebranding project and Jovem Pan’s other digital properties such as radio sites and the Pânico Program.
• Set up the new Virgula portal, increasing the brand’s audience tenfold by implementing a change strategy which resulted in the portal returning to leadership of the young people segment in Brazil (source: Ibope/Net.

Grande Los Angeles E Região, Estados Unidos

• Reported to the Global Vice President for Content, with a team of 8. Responsible for the start-up of operations in Brazil, when the company was the most accessed social network in the world.
• Created the Brazilian version of MySpace at the Fox offices in Los Angeles over a period of two months.
• Implemented the social network in Brazil and led the strategic content planning process.
• As a result, the company tripled its user base in Brazil and led its competitors, as well as growing faster than the country’s market leader, Orkut (source: Ibope/Net Ratings).

São Paulo

• Reported to the Content Director with a team of 20. Responsible for UOL’s repositioning as a content partner, with 815 associated websites.
• Planned the integration of the company’s and the partners’ Editorial, Marketing, Legal, Commercial and Newsroom areas.
• As a result, the Partnerships area increased its total portal audience from 11% to 23% and page views from 2.1 billion to 5.3 billion (source: Ibope/Net Ratings).

São Paulo E Região, Brasil

• Responsible for the startup of the company’s operation in the printed and digital media segments, with two main products: Zero and Radar Magazines, as well as special editions for Editora Escala.
• Developed a strategy to integrate the magazines’ digital platforms with the printed content. The brand was invited to join the Terra Portal netcast.
• Zero Magazine received awards for three consecutive years as best cultural vehicle in Brazil (Dynamite and London Burning Awards).

São Paulo

• Responsible for content and for restructuring Trip and TPM Magazines’ digital platforms, as well as the publisher’s other brands.
• Led the production of digital versions of printed content as well as digital-only content, achieving the highest access numbers in the company’s history.

América Latina

• Responsible for producing mobile device content throughout Latin America, based on portal content. Reported to the Vice Presidents in each country.
• Defined the strategy for Brazil, Colombia and Ecuador.

São Paulo

China

• Based in Asia, covering 14 countries. Provided services for magazines such as Viagem e Turismo, Playboy, Terra, Caros Amigos, Forum, Vip and Vejinha.
• The reports, photographs and notes from this period were edited for a book released in 2005, "No Fixed Agenda - Reports, Stories and Photos of a Journalist around the World" (Ed. Seoman).

São Paulo E Região, Brasil

Reporter (worked in the sports section of the country’s largest newspaper).

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Pós-Graduação Lato Sensu - Especialização, Communication And Media Studies

Especialização, Mass Communication/Media Studies

Activities and Societies: Data Visualization for Storytellers

Especialização, Leadership For Online News Managers

Graduação, Comunicação Social - Jornalismo