Marketing de Conteúdo

https://www.linkedin.com/company/compassodesign

Compasso is the company I lead in partnership in which we promote Digital Transformation and provide all possible services in communication and digital marketing. We currently serve Inbev, CPFL, FAEmiratesCup, Portal Terra, among others.Previous ProjectsI was hired to conduct Unimed (CNU) digital transformation for a period of 12 months. In the year of work:- Quadrupled CNU in positive exposure in all its digital properties.- Audience engagement with the CNU brand and its properties tripled in the period, reaching 4.3% of all content produced (it was 1.5%. The average of the main players is 3%).- Placed CNU's executives among the main references in the market with the production of articles and participation in the media.- Exceeded more than two million audience interactions per month on CNU's digital properties (when we had an average of 300 thousand).- Produced 45 Lives and Webinars specially focused on the pandemic, and the programming has been maintained and will continue regardless of this. - Created new formats, in addition to live streaming, with podcasts and Whatsapp communication.Achieved:- Award (public recognition) among the “20 companies that best communicate in Brazil during the pandemic”

• Communication Strategy, Digital Marketing Head with attendance to brands such as Hilton, Santa Paula Hospital, Delboni Auriemo Laboratories, Salomão Zoppi, Oswaldo Cruz, DNA Capital, Fórmula Academia and artists such as Palavra Cantada, Titãs, Marcelo Rossi, Michel Teló, Skank, celebrities and digital influencers. Also personal branding for entreperneurs.Other projects:Câmara Municipal de São Paulo Oficial- Responsible for the content and digital strategy of the City Council properties: TV Câmara, portal, radio and social networks (May to Oct 19)

iMusicsCEO since Jul / 2018* The operation under my management acts to implement strategy that I defined as a member of the iMusics board, a position that I occupied during the first two years of the operation and which I maintained after being invited to become CEO. As head of the music platform, the main market place of the segment in the country, iMusics will offer the full range of automated services for artists to position themselves, generate business and manage their portfolio and work on a single platform - from creation to distribution;* The iMusics Board is comprised of some of the top representatives from both the financial market (VPs and Presidents of retail and investment banking), the IT universe and the music market. Hence the importance of the operation.

• Reported to the Vice President, with a team of 200. Responsible for the start-up, strategy and management of all the portal’s content produced by R7 and Record TV, across all digital platforms.• Led the design and implementation of digital platforms: mobile, social networks, content partners, columnists and making all of Record and Record TV News’ content available on multiplatforms.• Developed RecordTV/R7’s strategic plan to achieve audience leadership among all communication outlets in the country, achieving top audience ratings in September 2015 (source: Comscore Multiplatform).• Managed internal communication and the social network editorial guide and the operations for R7 generated content.• Led the digital coverage of major events such as the London and Rio Olympics, the FIFA World Cups in Brazil and South Africa, and Presidential Elections in Brazil.• Responsible for all the editorial, marketing, legal, commercial and newsroom aspects of digital content on the portal. Between 2013 and 2017, the portal increased audience numbers by 417%, more than the sum of all the growth of the four major competitors (source: Ibope/Net Ratings).

• Reported to the President and Partner, with a team of 7 managers and 50 staff, responsible for rethinking and refreshing the portal for young audiences.• Conceived and created Virgula’s rebranding project and Jovem Pan’s other digital properties such as radio sites and the Pânico Program.• Set up the new Virgula portal, increasing the brand’s audience tenfold by implementing a change strategy which resulted in the portal returning to leadership of the young people segment in Brazil (source: Ibope/Net Ratings).

• Reported to the Global Vice President for Content, with a team of 8. Responsible for the start-up of operations in Brazil, when the company was the most accessed social network in the world.• Created the Brazilian version of MySpace at the Fox offices in Los Angeles over a period of two months. • Implemented the social network in Brazil and led the strategic content planning process.• As a result, the company tripled its user base in Brazil and led its competitors, as well as growing faster than the country’s market leader, Orkut (source: Ibope/Net Ratings).

• Reported to the Content Director with a team of 20. Responsible for UOL’s repositioning as a content partner, with 815 associated websites.• Planned the integration of the company’s and the partners’ Editorial, Marketing, Legal, Commercial and Newsroom areas.• As a result, the Partnerships area increased its total portal audience from 11% to 23% and page views from 2.1 billion to 5.3 billion (source: Ibope/Net Ratings).

• Responsible for the startup of the company’s operation in the printed and digital media segments, with two main products: Zero and Radar Magazines, as well as special editions for Editora Escala.• Developed a strategy to integrate the magazines’ digital platforms with the printed content. The brand was invited to join the Terra Portal netcast.• Zero Magazine received awards for three consecutive years as best cultural vehicle in Brazil (Dynamite and London Burning Awards).

• Responsible for content and for restructuring Trip and TPM Magazines’ digital platforms, as well as the publisher’s other brands.• Led the production of digital versions of printed content as well as digital-only content, achieving the highest access numbers in the company’s history.

• Responsible for producing mobile device content throughout Latin America, based on portal content. Reported to the Vice Presidents in each country.• Defined the strategy for Brazil, Colombia and Ecuador.

• Based in Asia, covering 14 countries. Provided services for magazines such as Viagem e Turismo, Playboy, Terra, Caros Amigos, Forum, Vip and Vejinha.• The reports, photographs and notes from this period were edited for a book released in 2005, "No Fixed Agenda - Reports, Stories and Photos of a Journalist around the World" (Ed. Seoman).

Reporter (worked in the sports section of the country’s largest newspaper).