Experienced travel & tourism executive with 25+ years, management rolls in several segments of the industry: Airline, Lodging, GDS/technology, DMO's. Participated at several operational start ups in Brazil: United Airlines, Galileo International, US Travel, Brand USA. Founder of INSIGHT a representation company in Brazil. Consulted for BRAND USA in Latin America, on marketing, sales and promotions, as well on the Brand USA pavilions in Mexico, Colombia, Argentina, Brazil and Spain. Previously Vice President at US Travel Association for the international markets, promoting the USA, working closely with the VUSA's and Tour Operators around the world, promoting IPW, managing the build up of US presence in most important international trade events such as WTM, ITB, FITUR, JATA, FITA, ABAV, FIT, BIT, TOPRESA among others. Organizing and participating at sales missions to emerging markets, such as India, Brazil, Mexico. Invited to speak at several events such as Governor's conferences, Tourism Forum's and Universitys. Prior to US Travel, worked as Sales & Marketing Director at United Airlines in Brazil. Director for Galileo International for the Brazilian market. Started my carreer at the Hospitality Industry while living in London. When I returned to Brazil I joined PanAm Airways. My industry involvement has some leadership positions including coordinator for the Star Alliance network in Latin America. Holds a B.S. in Economics from the Pontificia Universidade Catolica of Sao Paulo and has taken post-graduate MBA at the Universidade de Sao Paulo - USP on Marketing and Tourism and other courses when living in London. My passion for this Industry began while living in London, when I had the opportunity to travel around the world during a 30 month on a "backpacking journey" that enabled me to experience countries and cultures in Europe, North Africa, Central Asia, North & South America, USSR, India, China, Southeast Asia, North Pacific, Australia.