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Experience: consumer goods, 17 years; 12 in leadership positions, including directive and partner positions.Competences: Supply Chain, Sales, General Management, Strategy, and Data ScienceExperience: Managed P&L for Coca-Cola tea, juice, dairy and water; Supply chain transformation at Unilever, Mondelez, and Ferrero; Global account management (Mondelez) at Porsche Consulting;Digital transformation strategy at Coca-Cola; Led global data science model area at Coca-Cola.Leader of the consumer goods practice (Latin America) at Porsche Consulting, an international consultancy. Clients include Coca-Cola, Ferrero, Mondelez and Unilever.Expertise in change management and transformation programs (digital, supply chain, turnaround).
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Sócio E DiretorKéa LatamState Of São Paulo, Brazil -
DirectorKéa Latam Nov 2024 - PresentSão Paulo, Brazil -
MembroOpen Mind Brazil Jun 2024 - Present -
Associate Partner (Director) And Executive Board Member (Brazil)Porsche Consulting Mar 2021 - Mar 2024São Paulo, BrazilResponsabilities:- Leadership of business development - Engagement of the client´s senior management;- Involvement in project execution and steering- Complete P&L management, including team allocation, scope management, and invoicing- Member of the Board of Directors at Consulting BrazilMain projects: - Local account acquisition and acting as global director for large client (in 13 countries)- Implementation of a production system, Zero based budget and S&OP- Cross-country supply chain (production and logistics) transformation-Multiple M&A and Strategy projects-Multiple Lean transformation projectsResults obtained:Active participation in sales and execution of more than R$ 10 million in consulting projects -
Senior Project ManagerRoland Berger Feb 2019 - Mar 2021São PauloReporting to the Managing Partner for Latin AmericaProjects in transportation, infrastructure and life sciences Main projects:- Enterprise risk management for urban rail company- Strategic Plan of BNDES- Privatization Agenda design for the Federal Government- Privatization of Eletrobrás (buy side)- Privatization of Cedae-RJ (buy side)- Internationalization strategy of a tier-one global sugar and ethanol company- Economic-financial rebalancing of an airport operator after COVID- Due diligence on the privatization of Correios (state owned postal company)- Business model design for the distributers of a beverage leader in BrazilResults obtained:Active participation in sales of more than R$ 10 million in 2020 -
Regional Leader - Emerging BeveragesThe Coca-Cola Company Jun 2016 - Feb 2019Reporting to the Still Beverages Operations VPMain activities:Partner with the bottler’s team (marketing, trade marketing, sales, S&Op, etc.) to build, implement and track strategies and plans to win in the marketplace. Implement the innovation pipeline in the marketplace with agility (Scrum, Kanban, LEAN);Main results obtained: o Volume growth trend in the region shifted from double-digit fall to high-single-digit growth in less than 6 months;o Market share gains during the period in soy beverages, water, teas, and dairy. -
Head Of Commercial Intelligence And StrategyThe Coca-Cola Company Jan 2016 - May 2016São Paulo Area, BrazilReporting to the Strategic & Innovation VPMain activities:o Manage all business performance routines, tools, models, and forums.o Forecasting and intelligence leadership at the Business Unit. Main results obtained: o Leadership in non-alcoholic beverages value share in Brazil, with gains during the period in sparking, water and teas and entering the soy and dairy categories.o The Business Unit reached profit targets in all 3 years of the periodo 17% stock appreciation during the period. Brazil stands out as a revenue and profit driver in several opportunities in this period.o Recognized as a top performer people manager and elected to represent the business unit at a global leadership program (LEAP 2.0). -
Business & Market Intelligence Sr. ManagerThe Coca-Cola Company Mar 2014 - Dec 2015Reporting to the Strategic Planning DirectorMain activities:o Manage all business performance routines, tools, and forums.o Forecasting and intelligence leadership at the Business Unit. Main results obtained: o The Business Unit reached profit targets in all years of the periodo 17% stock appreciation during the period. Brazil stands out as a revenue and profit driver in several opportunities in this period. -
Advanced Analytics ManagerThe Coca-Cola Company Oct 2012 - Feb 2014Rio De Janeiro Area, BrazilReporting to the Strategic Planning DirectorMain activities:o Leadership on marketing ROI analysis in the Brazilian division. o Leadership in advanced analytics, statistical modeling, and Big Data, machine learning and artificial intelligenceo Leading portfolio strategy and categories of Coca-Cola in Brazil. Main results obtained: o Recognized globally as the company's benchmark for value-added productivity among all business divisions of Coca-Cola in the world. o Recognized as a global role model in Analytics, having exported the knowledge to other countries (Turkey, Mexico, Spain).o Coca-Cola Brazil served as the benchmark in advanced analytics application for FMCG companies in the Brazilian market. -
Markets Variance SpecialistThe Coca-Cola Company May 2010 - Oct 2012 -
Business Tracking AnalystThe Coca-Cola Company Oct 2008 - Nov 2009Rio De Janeiro Area, Brazil -
TraineeFiducia Asset Management Jan 2007 - Jul 2007Rio De Janeiro E Região, BrasilBackoffice Trainnee -
ConsultantFgv Jr. Consultoria E Finanças Jan 2005 - Aug 2005Rio De Janeiro E Região, BrasilConsultant in the financial field
Luiz Felipe Braun Skills
Luiz Felipe Braun Education Details
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Risk Management -
Economics
Frequently Asked Questions about Luiz Felipe Braun
What company does Luiz Felipe Braun work for?
Luiz Felipe Braun works for Kéa Latam
What is Luiz Felipe Braun's role at the current company?
Luiz Felipe Braun's current role is Sócio e Diretor.
What is Luiz Felipe Braun's email address?
Luiz Felipe Braun's email address is lb****@****ola.com
What is Luiz Felipe Braun's direct phone number?
Luiz Felipe Braun's direct phone number is +55219816*****
What schools did Luiz Felipe Braun attend?
Luiz Felipe Braun attended Pontifícia Universidade Católica Do Rio De Janeiro, Fundação Getúlio Vargas.
What are some of Luiz Felipe Braun's interests?
Luiz Felipe Braun has interest in New Technology, Global Warming, Investing, Arts, Economics, Finance.
What skills is Luiz Felipe Braun known for?
Luiz Felipe Braun has skills like Marketing Management, Customer Development, Market, Brazilian, Sales, Business Agility, Market Research, Agile Methodologies, Competitive Analysis, Finance, Language Development, Strategic Analytics.
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