Senior Marketing Executive with 25+ years of experience in digital marketing, consulting, and agency environments, delivering growth for leading national and multinational brands. Skilled in developing digital strategies, including SEO, content marketing, demand generation, and performance marketing, to maximize ROI and brand visibility.My key skills and achievements are:- Digital Strategy & Growth: Proven success in driving digital transformation, achieving a 1,141% organic traffic increase for Banco PAN and a 383% boost for Insper (one of the best private universities in Brazil)- Leadership: Experience managing and mentoring large teams (50+), achieving a 20% profitability margin at Grupo Nexcom (first time in the digital area) - Marketing Automation & CRM: Expert in tools like HubSpot, Salesforce, and RD Station to enhance customer engagement and streamline marketing efforts.- Data-Driven Marketing: Proficient in Google Analytics, SEMRush, and Google Tag Manager for optimizing performance and lead generation.Fluent in English, Spanish, and Portuguese, with work authorization across Europe (Portuguese Citizen).Open to management roles leveraging strategic insights, digital analytics, content marketing and leadership skills to drive growth.Contact: luiz@prosperidadeconteudos.com>> Professional whit Portuguese citizenship
Listed skills include Journalism, Television, Online Journalism, Social Media, and 38 others.