Luiz Bernardo

Luiz Bernardo Email and Phone Number

Digital Marketing | Marketing Operations | Growth Marketing | Content Management | Generative AI Content Creator | Inbound Marketing | Social Media | SEO | Demand Generation | Journey of Conversion | Data and Performance @ Agência Fato Relevante
Luiz Bernardo's Location
São Paulo, São Paulo, Brazil, Brazil
Luiz Bernardo's Contact Details

Luiz Bernardo work email

Luiz Bernardo personal email

About Luiz Bernardo

Senior Marketing Executive with 25+ years of experience in digital marketing, consulting, and agency environments, delivering growth for leading national and multinational brands. Skilled in developing digital strategies, including SEO, content marketing, demand generation, and performance marketing, to maximize ROI and brand visibility.My key skills and achievements are:- Digital Strategy & Growth: Proven success in driving digital transformation, achieving a 1,141% organic traffic increase for Banco PAN and a 383% boost for Insper (one of the best private universities in Brazil)- Leadership: Experience managing and mentoring large teams (50+), achieving a 20% profitability margin at Grupo Nexcom (first time in the digital area) - Marketing Automation & CRM: Expert in tools like HubSpot, Salesforce, and RD Station to enhance customer engagement and streamline marketing efforts.- Data-Driven Marketing: Proficient in Google Analytics, SEMRush, and Google Tag Manager for optimizing performance and lead generation.Fluent in English, Spanish, and Portuguese, with work authorization across Europe (Portuguese Citizen).Open to management roles leveraging strategic insights, digital analytics, content marketing and leadership skills to drive growth.Contact: luiz@prosperidadeconteudos.com>> Professional whit Portuguese citizenship

Luiz Bernardo's Current Company Details
Agência Fato Relevante

Agência Fato Relevante

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Digital Marketing | Marketing Operations | Growth Marketing | Content Management | Generative AI Content Creator | Inbound Marketing | Social Media | SEO | Demand Generation | Journey of Conversion | Data and Performance
Luiz Bernardo Work Experience Details
  • Agência Fato Relevante
    Partner - Digital Marketing Director
    Agência Fato Relevante Sep 2023 - Present
    Sao Paulo, Brazil
    Grupo Nexcom ranks among the top 10 in revenue among corporate communication companies in Brazil.> Managed a team of 50 professionals and oversaw all 45 accounts with communication and digital marketing projects at Grupo Nexcom for clients such as Avenue, Mercado Livre, Vivo, Anbima, ONS, Racional Engenharia, Cenp, Granja Faria, Brasil Agro, Mercado Bitcoin, Nestlé, among others. Under my leadership, we achieved a 20% profitability margin in the Digital area for the first time.> Achieved a 130% growth in the number of followers on the LinkedIn profile of Christian Gebara, CEO of Vivo, the largest telecommunications company in Latin America, within 12 months of work.> Increased the number of followers by 27% and clicks on the content we produced for Mercado Livre’s company page by 160%.
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  • Prosperidade Conteúdos
    Managing Partner
    Prosperidade Conteúdos May 2017 - Present
    São Paulo, Brazil
    An agency specializing in Inbound and Content Marketing, SEO, and CRM, focused on robust projects for major brands.> Oversaw a team of over 30 professionals and the strategy for at least 30 projects for major Brazilian and international brands such as Banco PAN, Oracle, Burger King, Forbes, Webull, B3, Neoway, Elanco, Insper, Loggi, Casas Bahia, banQi, LOG, Arteris, JBS, Camargo Corrêa Infra, Viva e Deixe Viver, Nexans, Cogna, RenovaBe, among others. Prosperidade Conteúdos achieved a 25% increase in revenue between 2022 and 2023, attracting acquisition interest from two leading SEO and communication groups in Brazil.> Provided growth marketing services to Insper and responsible for the strategy that generated a 383% growth in organic traffic on Insper's website and for achieving a record number of visits on the postgraduate course pages.> Orchestrated the SEO strategy that led to a 1,141% growth in organic traffic on Banco PAN's website, directing 54% of this audience to the company's product pages, with an estimated saving of BRL 5 million in Google Ads spend.
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  • Terra
    Columnist At Portal Terra - Homework
    Terra Sep 2023 - Present
    I regularly contribute articles on SEO, Digital Marketing, Inbound Marketing, and Content Marketing.Corporate Events and the Half-Full Glass of Content Marketinghttps://www.terra.com.br/economia/os-eventos-corporativos-e-o-copo-meio-cheio-do-marketing-de-conteudo,29e97e01232447f51f053a9c86d5c02dr3y2bvlk.htmlDoes Your Digital Marketing Agency Really Have Experts? Are You Sure?https://www.terra.com.br/economia/sua-agencia-de-marketing-digital-tem-especialistas-tem-mesmo,47e46730ea9c22c81a05b23ebdbf71e1yzx6l6lx.html?utm_source=clipboardBlaming SEO for Everything Is Absurdhttps://www.terra.com.br/economia/voce-culpa-o-seo-por-tudo-e-isso-e-um-absurdo,6b8eddb11024031a630bbb5099ed9519vt2s5imc.html
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  • Associação Viva E Deixe Viver
    Member Of The Board
    Associação Viva E Deixe Viver Nov 2022 - Present
    São Paulo, Brazil
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  • Descola Cursos Inovadores
    Teacher | Content Specialist
    Descola Cursos Inovadores May 2022 - Present
    Author and instructor of the Content Specialist course, where students learn to diagnose, plan, and execute a robust content marketing strategy, as well as understand who, what, where, when, how much, and how to develop quality content for their target audience, generating impactful results for a company's business.
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  • Linkedin
    Linkedin Creator
    Linkedin Mar 2022 - Present
    For the content content that produces the public result about marketing, inbound marketing, business management, SEO (search engine optimization), traffic generation, acquisition, acquisition and relationship with new businesses, I was invited by LinkedIn and generation of new opportunities business, I went through LinkedIn to be part of the time as official content creators on the platform in the LinkedIn For Creators program in Brazil.
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  • Gla | Growth Leaders Academy
    Member
    Gla | Growth Leaders Academy Sep 2023 - Oct 2024
    GLA is a platform focused on Data Growth, Product-Led Growth, and Growth Fundamentals, built around a vibrant community that fosters the exchange of knowledge and experiences among professionals to achieve significant results for companies.Attend classes with leading industry experts and engage with professionals who are on the same path of development.Being a member of the community provides access to unique learning and networking opportunities.
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  • Pipelovers🖤
    Member
    Pipelovers🖤 Jan 2023 - Dec 2023
    Comunidade de líderes de vendas B2B. Tem como objetivo principal fomentar networking e benchmark entre seus membros.
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  • Barões Digital Publishing
    Brand Publishing Project Manager
    Barões Digital Publishing Jul 2019 - Mar 2021
    São Paulo Area, Brazil
    The first Brazilian company entirely dedicated to developing and operating digital publishing strategies for brands.> Directed the strategic planning and distribution of digital content, orchestrating efforts that achieved a 25% improvement in lead generation for new business initiatives while managing relationships with high-profile clients.> Developed and implemented organic search strategies using analytics insights; optimized organic channels (blog, newsletter, social media), resulting in a 51% increase in the number of new organic users on MeuLugar, the proprietary content hub of QuintoAndar, the largest proptech in Latin America, with a market value of USD 5 billion.
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  • Accenture Song
    Channel And Inbound Manager
    Accenture Song Jan 2019 - Jul 2019
    São Paulo, Brasil
    Global professional services company specializing in consulting, technology, and outsourcing, helping businesses optimize operations and innovate through digital transformation.> Led the distribution and activation strategy of content across various effective digital channels for new business and clients such as Electrolux, Natura, LATAM Linhas Aéreas, Cielo, and MSN.> Supervised a team of 20 professionals (SEO, content, paid media, analytics and data scientist) in areas of customer acquisition, organic traffic, ecommerce, developing their careers and technically in analysis and prioritizations.
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  • Inbound Soul
    Digital Content Strategist - Inbound Marketing & Hubspot Specialist
    Inbound Soul May 2017 - Dec 2018
    São Paulo Area, Brazil
    An Inbound Marketing agency and HubSpot Sales partner, the world's largest platform for marketing automation, CRM, and sales management.> Focused on attracting qualified leads and generating business for clients based on a solid marketing and content strategy throughout the customer's buying journey. I am tasked with managing the content team in producing campaigns and content such as blog posts, email marketing, landing pages, e-books, infographics, websites, and social media. Additionally, I interface with the agency's key clients in terms of revenue and business challenges.> With the agency's main client, PayU, a multinational online payment sector, we achieved a 15.62% increase in lead generation in the first year, along with an increase in conversion rate from 8% to 26% and a reduction of 50,000 reais in marketing costs.
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  • Fsb Comunicação
    Executive Content And Creative Strategist Video Director
    Fsb Comunicação Jan 2016 - May 2017
    São Paulo Area, Brazil
    The largest Public Relations agency in Latin America with global operations.> Responsible by promoting, setting pricing and margin strategies, and defining the pipeline, budget and strategic plans. Planned digital actions through audiovisual means, from briefing to implementation, to ensure deadlines and KPIs were met, and monitored strategy performance on social media platforms (especially Facebook, YouTube, LinkedIn, and Twitter).> Over 4 years, the Audiovisual Unit's revenue increased by 5 times, revenue grew by 15% in 2016, in client and prospect interface, tripled the volume of proposals sent and doubled the proposal conversion rate.
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  • Fsb Comunicação
    Content And Creative Manager
    Fsb Comunicação Apr 2013 - Dec 2015
    São Paulo E Região, Brasil
    > Implementation of FSB Video, a new business unit within FSB Comunicação responsible for developing clients' strategic communication planning, primarily using audiovisual resources. > Responsibilities included identifying and managing communication suppliers and service providers, budgeting, and client prospecting. Additionally, tasks involved scriptwriting, creating journalistic texts, executive production, and video direction. Contributed to the strategy that tripled the department's revenue.
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  • Sbt
    Executive Editor
    Sbt May 2009 - Apr 2013
    São Paulo Area, Brazil
    A Brazilian television network ranked second in audience ratings in the country.> Defined reporting themes according to the editorial standards of SBT News. Managed team leadership of producers, reporters and editors participating in SBT, affiliating broadcast stations in Brazil and with international representatives overseas. > Participated as an editor and producer of the press coverage of the 2010 World Cup, in South Africa.
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  • Yázigi
    Partner
    Yázigi Jan 2011 - Jul 2012
    Bragança Paulista Area, Brazil
    Yázigi Language School was founded in 1950 in São Paulo and today has 420 locations serving 180,000 students across the country. The school offers English and Spanish courses with techniques ranging from regular to intensive, super-intensive, and online programs.> I was a partner in the Yázigi franchise in the city of Bragança Paulista, São Paulo, where I took on the leadership of marketing and new business development. Within a year and a half, the company achieved a 15% increase in revenue compared to the same period prior.
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  • Grupo Bandeirantes De Comunicação
    Reporter
    Grupo Bandeirantes De Comunicação May 2008 - Apr 2009
    São Paulo Area, Brazil
    Elaborated television reports in regards to daily issues and suggested exclusive content for news programs. Also worked as a text editor for my own news and for other reporters.
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  • Rede Record
    Producer And Writer
    Rede Record Sep 2007 - Apr 2008
    São Paulo Area, Brazil
    Suggested and defined interview themes and was responsible for scriptwriting of television programs Business and Economy, Record World News, Brazil in Debate, News Backstage and Link Brazil on the team that implemented a new TV Broadcast, Record News, the first 24-hour news channel on the open TV in the country. Overall, more than 300 executives and celebrities were interviewed in these programs.
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  • Sbt
    Senior Producer And Text Editor
    Sbt Aug 2005 - Aug 2007
    São Paulo Area, Brazil
    Created and developed themes for all editorial offices (Economy, Sports, Technology, Daily News, International News and Politics), joining the team which was represented by one of the most influential Brazilian journalists and TV anchors, Ana Paula Padrao, responsible for the implementation of the TV News program SBT Brazil, which represented a revolution in journalism for the broadcaster. Participated in the Press coverage of the World Cup in Germany and Presidential Elections in 2006.
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  • Globo
    Online Content Manager
    Globo Apr 2000 - Jul 2005
    São Paulo Area, Brazil
    Led a team composed by six journalists on the development of online content for Globo TV News websites in Sao Paulo. Developed special resources to amplify internet users traffic, interaction and engagement, like direct chat from the studios to the television newscasters, reporters and team of journalists. The spectator response has increased four times.
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  • Rede Globo
    Reporting Producer
    Rede Globo Apr 1997 - Mar 2005
    São Paulo Area, Brazil
    Responsible for the production of reporting for all news programs of TV Globo in Sao Paulo (SPTV-1, Jornal Hoje, SPTV-2, Jornal Nacional and Jornal da Globo) and TV program Antena Paulista. Participated in special coverage of municipal, state and presidential elections, as well as produced debates in the national TV network. Worked as a reporting text writer for the news program SPTV-2 and Bom Dia Sao Paulo.
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  • Rede Globo
    Online Content Producer
    Rede Globo Apr 2000 - May 2002
    São Paulo Area, Brazil
    Produced the online content in the pioneer team of websites of TV news programs and journalistic programs like Globo Rural, SPTV-1, Jornal Hoje, SPTV-2, Jornal da Globo and Acao. Responsible for the feedback to television viewers who sent e-mails to the editorial office. Planned reporting lined-up to the expectations and audience profile and edition of newsletters.
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Luiz Bernardo Skills

Journalism Television Online Journalism Social Media Corporate Communications Digital Media Broadcast Journalism Editing News Writing Broadcast Television Media Relations Internal Communications Editorial Jornalismo Broadcast Video Newsletters Blogging Newspapers Video Production Digital Marketing Spanish Documentaries Video Editing Press Releases Strategic Communications Broadcasting Storytelling Publishing English New Media Breaking News Reportage Content Marketing Content Strategy Inbound Marketing Inbound Lead Generation Hubspot E Mail Sucess Web Content Production Content Development

Luiz Bernardo Education Details

Frequently Asked Questions about Luiz Bernardo

What company does Luiz Bernardo work for?

Luiz Bernardo works for Agência Fato Relevante

What is Luiz Bernardo's role at the current company?

Luiz Bernardo's current role is Digital Marketing | Marketing Operations | Growth Marketing | Content Management | Generative AI Content Creator | Inbound Marketing | Social Media | SEO | Demand Generation | Journey of Conversion | Data and Performance.

What is Luiz Bernardo's email address?

Luiz Bernardo's email address is be****@****ail.com

What schools did Luiz Bernardo attend?

Luiz Bernardo attended Fia Business School, Escola Aberje De Comunicação, Faculdades Metropolitanas Unidas.

What skills is Luiz Bernardo known for?

Luiz Bernardo has skills like Journalism, Television, Online Journalism, Social Media, Corporate Communications, Digital Media, Broadcast Journalism, Editing, News Writing, Broadcast Television, Media Relations, Internal Communications.

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