- Development and execution of the sales strategy for customers with high purchasing potential in the company. - Meeting the immediate needs of the portfolio, seeking to increase revenue and business profitability- Develop new businesses, aligned with customer needs by segment- Development and approval of new partners

Franchisee and Operator▪ Negotiation and implantation of the unit, from the renovation of the property to the inauguration of the unit.▪ Implementation of the franchise's teaching methodology, covering all processes: customer service, negotiation and closing of contracts, management of sales teams and teaching.▪ Development of strategic marketing planning, content marketing, customer relationship, social networks, events and B2C campaigns.▪ Development of work processes: from student enrollment to unit maintenance.Main results and achievements:▪ Full implementation of the unit following franchise procedures.▪ Achieving the unit's break-even point▪ Invited to take part in the Franchise Council, the newest franchisee in the network in this position.▪ The franchisor's idea store and test pilot.▪ The unit works independently of the owner's presence.▪ Lessons learned: a lot of discipline, resilience, and creativity to open and manage a business starting activities at the beginning of the pandemic.

• Expatriate to develop the brand in Chile, with a local team serving all segments, mainly mining, food and beverage and automotive aftermarket.• Implementation of sales planning, creation of performance management indicators, technical and commercial training of the team.• Create a consultative sales culture, improving relationships with customers and local distributors loyal to competitors' brands.• Prospecting new businesses and distributorsMain results and achievements:• The brand was approved by the largest copper mining company in the world – BHP – paving the way for approval by other mining companies in the country.• Substantial increase in sales results with the opening of new distributors and closing of new contracts.• Implementation of a certification program for equipment repair companies, much appreciated by mining companies due to the significant reduction in costs and increased reliability of equipment and teams.• Lessons learned: development of another language (Spanish), working in a different culture, supplying an international experience for my family, emotional intelligence to live away from family, management and co-workers, negotiation skills in another language and work on conflict resolution.

• Responsible for preparing and coordinating the implementation of the company's strategic objectives and communication plan.Main results and achievements:• Implementation of the department supporting business intelligence for the commercial areas.• Hiring and implementation of systems: Power BI and Sales Force (CRM): first company unit to use these systems, expanding the idea to other units.• Conducting market research, competitor analysis, M&A study.• Responsible for the company's communication plan and brand management: social media, events, conventions, supplier contract management, promotional materials.• Budget definition and marketing budget control.

Application Engineering and Service Manager (2010 a 2015)• Research and contracting of an allied company in the execution of service activities.• Coordinator of the company's largest service contract in a large steel company. Main results and achievements:• Monthly revenue of $ 1 million BRL with 50 people in the field in a large steel company. • Developed new businesses in services and corporate contracts.Brazilian Technology Center Manager (2008 a 2010)• Creation, construction and management of the Brazilian branch of the Technological Centers of the Japanese headquarters, to carry out life tests and check product quality through metrology, metallography and chemistry laboratories.Main results and achievements:• BTC (Brazilian Technological Center): creation and implementation of the Center of excellence, branch of the technology center of the headquarters, with the most modern metrology, metallography and chemical equipment to increase the company's effectiveness in solving customer and factory problems. Bringing large corporate accounts to the company, such as the approval of NSK products at Petrobrás, in addition to maintaining others, improving technical customer service.Application Engineering and Marketing Manager (2006 a 2008)• Return to Engineering to manage the department and create the services area, in addition to coordinating the Marketing department, responsible for the company's communication area: promotion at trade shows and specialized magazines.• Participation in the decision to contract outsourced services, from pre-selection of companies, negotiation, contracting and implementation and coordination of the NSK Service program.

• Development of the sales area for mining equipment manufacturers, with monthly sales of more than $ 2 million BRL.Main results and achievements:• ▪ OEM - Mining: under my management, we started selling products to major manufacturers of mining equipment (OEM). Large accounts were won like METSO, SANDVIK, increasing monthly revenue by more than $ 1 million BRL.

• Supervision of activities of Application Engineering team.

• Field engineer serving all segments of the industry, from machine manufacturers such as electric motors, pumps, gear boxes to end customers such as paper mills, mining, steel, sugar and ethanol producers.• Creation and construction of the company's first Training Center, with more than 10,000 people trained per year.• CCT (Technical Training Center): first location in Latin America for training customers and employees. Opened in November 1999, it has always had maximum occupancy. Great differential in relation to competitors.