Luiz Gustavo Xavier Email & Phone Number

State Of São Paulo, Brazil

Ajudando empresas e pessoas a atingir resultados exponenciais nos seus negócios.

Combux (Gras Tech) is a Mobility Startup!We had two exciting missions: - Help drivers to find the best gas stations and prices through a community environment. - Help gas stations and the industry to take the best business decisions by acquiring a big sort of information in retail.We did this by acquiring data with an exclusive AI solution, reaching an agile and precise performance, boosted with the power of a community of users mobilized through crowd.Led the repositioning of the startup, from just an APP that showed cheapest fuelprices to drivers, becoming a mobility platform for B2C with several new features andB2B solutions.New features developed to help solving the pains of mobility (B2C):- Location of parking lot, charging points and car wash;- Insurance, car rental, finance, vehicle sale and purchase, toll and parkingTAG of parking lot and toll, etc.New business segments for B2B:- Saas to help gas stations networks in pricing the sell out (from thesoftware concept to launch) focusing on agility, automation and businessintelligence;- Selling price data to companies of the segment;- Development of robots (crawlers) for electronic price data collect,accessing almost 50% of the gas stations prices in Brazil;Development partnership with companies with customized solutions:- Winner of the Stellantis Challenge FIEMG Lab: Stellantis (Joint Venture of Fiat, Jeep, Peugeot and Citroen), 4thbiggest global car manufacturer and the biggest in Latin America.Combux was chosen with a project to increase ethanol usage byflex vehicles to reduce CO² emissions using the APP as a platform;

Barueri, São Paulo, Br

Responsible for two business areas with 113 units in 12 states: 97 TodoDia'ssupermarkets, operating in the Northeast and South of the country, in addition to thegroup's 16 gas stations, with a combined revenue of over R$ 1.5 billion/year (US$300MM/year).- TodoDia Supermarkets is the Big Group's soft discount format, with store models inthe portfolio: hypermarkets, supermarkets and mini-markets (proximity stores).Structure with 7 regional directors. Responsible for the definition of long-termstrategy of the format to the delivery of sales and EBITDA, having within the structure7 directors and 2.300 people. The position's mission is to improve performance andremodel the format: value proposition, role of categories, assortment and operatingmodel (own or franchise).- Gas stations: business with 16 units in 6 states, operating in a co-branded model ofthe Group's brands (BIG, Sam's Club, Maxxi and TodoDia) with Ipiranga and Shell(Raízen), with the great mission of tripling the size of the network in the comingyears.Main achievements:- Reduction in operating costs by 12% through productivity improvements andcost cutting;- Reduction in operational losses by 13% (expiration of goods, damage and theft)through improvement in inventory processes, elimination of the low-turnovergoods assortment and emphasis on products close to expiration;- Standardization: major improvements through exterior and interiorrevitalization, improved layout, product display and pricing, and supportprocesses;- Best results in the 2021 engagement survey among all areas of operations atGrupo Big: 82% vs 78% company, and number of respondents to the survey of82% vs 64% company;- Creation and implementation of a leadership development program through;- Expansion of gas stations netwok;

Massy, Île-De-France, Fr

Carrefour's gas station division is a Business Unit (BU) with sales of approximately R$3 billion/year (US$ 600MM/year) and 800MM liters (210MM gallons), being the largestfuel retail network in Brazil in terms of volume.The business has 77 units (equivalent to 400 gas stations, considering the averagesales 5x higher than the market), present in 13 states, serving more than 30 millioncustomers/year and 1,450 employees, OPEX of R$ 150MM and CAPEX of R$ 25MMPosition has 3 major structures:- Operations: management of units and employees;- Commercial: pricing, negotiation with suppliers, marketing, categorymanagement and accounts payable;- Network and Expansion: asset management (unit maintenance, expansionpipeline, construction and legalization).The position's mission is to lead the transformation of people and the business,creating new business models and partnerships, increasing efficiency, reducing costs,bringing a lot of innovation, to surprise the customer through a happy team.

Massy, Île-De-France, Fr

- Mission: lead a team of 2.000 people on 72 units to deliver our CVP to the customers.- Responsible for the operations of the units (sales, people, service and safety standards).- Sales, people and cost management.- Culture change leader!

Massy, Île-De-France, Fr

Massy, Île-De-France, Fr

- Responsible for the development and execution of commercial strategy of fuels retail business of Carrefour in Brazil, a division with revenue over R$ 1 billion.- Accountability with the P&L of the division with the role having a direct impact on the results and also in the long term strategy of the business.- Main activities: # Pricing management: definition of the pricing positioning, policies and also de daily pricing, ensuring speed and competitiveness. As a result, Carrefour gas stations have the best price perception on market, aligned with the hypermarket brand. # Supply contracts negotiation: design and lead the negotiation of fuels and other products with the biggest companies of the industry (Shell, Ipiranga and Petrobras) and lubricant suppliers, achieving a huge margin increase. # Product management: defining the portfolio, pricing positioning and marketing actions, resulted in substantial premium gasoline performance, being the benchmark in Brazil and one of the greatest seller of this product for Shell worldwide. # Accounts payable: manage the accounts payable for fuels products achieving a strong reduction of debt to zero by reviewing processes and training the staff, resulting in best margin negotiation and company reputation. # Marketing: Brand: developing and launching two new brands of gas stations with new and modern standards, renewing all the point of sale material, uniform and communication. Lubricant: leading the launch of a Carrefour Brand lubricant in the gas station network including brand repositioning, new packaging, POS material, pricing and payment term. Promotions: develop the gas stations calendar, bringing the best initiatives of the fuels partners, hypermarket and own actions. Trade marketing: develop and manage the implementation of the trade marketing actions over the network. # Sales campaign: develop and manage campaigns, involving almost 2.000 employees.

São Paulo, Sp, Br

Differentiated fuels is one of the 3 pilars of retail strategy of Shell in Brazil. And the company has a benchmark performance in industry.Brazil operation is also considered one of the best of Shell in world, having the greatest penetration and the 2nd greatest volume (just behind USA, which company size is almoust 5 times greater).Responsible for the retail differentiated fuels in Brazil by:- Developing mid/long term strategy of product; - Managing and increasing sales and profitability of differentiated fuels;- Developing sales tools for a correct implent of product offer for customers;- Creating sales incentive campaigns for sales representatives, site staff and retailers;- Developing and supporting training programs;During this period V-Power Gasoline has reached records of sales volume, profitability, unitary margin and price positioning.

London, England, Gb

Responsible for implementation of a Co-branded Card (Shell Credicard Citi Visa) at Shell Retail Network involving:- Point of sale marketing campaigns for customers (total of 100 cards prizes in 2 very successfully campaigns, having one of the best participation of customers in this channel) - Increasing in 8x of card issue by changing the issue channel for bank resulting also in lower cost;- Less cancel rate comparing with market by monthly fidelity campaigns aligned with other marketing offers of company;- Development of training courses for site staff also responsible for card sales;- Management of performance indicators reporting for global card department of company;

London, England, Gb

Responsible for the commercial relationship with Shell sites owners. Average customer base of 32 sites, R$ 138 million annual sales and R$ 13 million gross margin.Position requires good negotiation skills due to constantly prices changes, contract renewals and debt risk;Some activities involved and achievements:- Big contract renewals closed, involving bonuses of more than R$ 1 million for site owner;- New deals closed in areas where there was no retail network coverage at interior of Mid-West;- Great increase of operation excellence and mix of premium fuels by training, implementation of performance bonuses and sales follow up with site owner for their site staff;- Debt negotiation, reducing from more than R$ 1,5 million for R$ 0;

Resana, Veneto, It

London, England, Gb

Master Of Business Administration - Mba, Executive Mba

Short Term Course, Project Management, Gerenciamento De Projeto

Mba, Strategic Planning

Graduate, Engenharia De Produção