Luiz Freitas Email and Phone Number
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Luiz Freitas phone numbers
I am a technical product leader and manager, driving organizations to solve valuable customer problems. I currently run a group building AI capabilities at Fidelity to help our customers and associates find the help they need through search and conversations.Before this, I extended the personalization platform at Fidelity to new chatbot and voice use cases. At Publicis, I built and ran a custom ad targeting and measurement platform for a large advertiser. I also worked for years in analytics, insights, data science, and measurement in advertising at Digitas (part of Publicis) and Google.Alongside my day job, I support and advise the Rochester Institute of Technology in various capacities. I am also an investor in https://www.edifii.me/.I am always open to meeting new people. Let's connect!
Fidelity Investments
View- Website:
- fidelity.com
- Employees:
- 83148
- Company email:
- Johrenk7@gmail.com
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Vp, Group Lead, Conversational Ai CapabilitiesFidelity InvestmentsBoston, Ma, Us
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Vp, Group Lead, Natural Language Processing (Nlp) CapabilitiesFidelity Investments May 2023 - PresentBoston, Ma, UsGroup product manager for AI-driven conversation, voice, and search capabilities in financial services- Drives product vision, strategy, and execution for conversational AI grounded in customer and associate insights- Leads 30+ product managers, engineers, data scientists, analysts, and designers- Transforms critical business processes, such as content creation and approval workflows, to unlock digital-scale solutions - Delivers narratives and presentations to influence executive and product leadership
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Vp, Experience PersonalizationFidelity Investments Feb 2022 - May 2023Boston, Ma, UsAI capability product manager enabling personalized customer experiences.- Integrated real-time AI capabilities into chatbot, voice, and site search experiences- Influenced, designed, built, and adopted next-generation recommendation functionality and platforms- Advised business partners on personalization best practices, capabilities, and platform roadmap- Measured impact of initiatives and drive executive narrative around value of personalization
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Senior Analytics And Media Manager, Amazon AdsAmazon Aug 2021 - Jan 2022Seattle, Wa, UsMeasurement and insights advisor to clients, Sales, and Marketing.- Key outcomes: supported $10Ms in new and existing ad spend for clients in financial services and insurance- Planned, executed, and presented data-driven narratives to guide client investment priorities- Advised Sales team and clients on best practices for Amazon ads measurement data and tools- Collaborated with Product to inform roadmap for ads incrementality and “clean room” measurement solutions- Partnered with Marketing to scale custom insights and execute complex studies spanning Amazon and third-party data -
Vp, Experience PersonalizationFidelity Investments Jun 2020 - Aug 2021Boston, Ma, UsAI capability product manager enabling personalized customer experiences.- Integrated real-time AI capabilities into chatbot, voice, and site search experiences- Influenced, designed, built, and adopted next-generation recommendation functionality and platforms- Advised business partners on personalization best practices, capabilities, and platform roadmap- Measured impact of initiatives and drive executive narrative around value of personalization
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Senior Vice President, Data ScienceDigitas North America Mar 2018 - Jun 2020Boston, Massachusetts, UsProduct manager for ads personalization platform and head of data science.- Key outcomes: $7 million in annual media efficiencies; key enabler to 7x cross-channel return on ad spend for client- Designed, built, and operated custom ads personalization and insights platform covering 100Ms individuals- Led cross-functional team of data scientists, engineers, and supporting roles - Advised clients and internal teams on marketing, data, measurement, and analytics best practices- Hired, trained, and developed 25+ data scientists in the US and Argentina to support U.S.-based business -
Analytics Lead, Marketing AutomationGoogle Jul 2017 - Mar 2018Mountain View, Ca, UsTeam lead for marketing attribution and analytics- Built and deployed first-ever BI tools and offer recommendation engine to raise lead conversion volume by over 50%- Partnered with Marketing, Sales, Product, and Engineering teams on new program tools and integrations -
Principal Analytical Lead, HealthcareGoogle Sep 2015 - Jul 2017Mountain View, Ca, UsAnalytics and measurement consultant to Google’s largest healthcare clients.- Designed and delivered data-driven narratives that showed how ad products drive client business objectives - Provided statistical, data, ads attribution, and measurement leadership and expertise to clients and account teams
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Vice President/Director, Advanced AnalyticsDigitas North America May 2015 - Sep 2015Boston, Massachusetts, UsClient-facing cross-office lead for Advanced Analytics.- Led media mix, attribution, segmentation, predictive modeling, and data science for Boston office- Led, managed, and trained staff of approx. 15 team members across multiple offices
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Associate Director, Advanced AnalyticsDigitas North America Mar 2014 - May 2015Boston, Massachusetts, Us
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Manager, Advanced AnalyticsDigitas North America Nov 2012 - Mar 2014Boston, Massachusetts, Us
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Manager, AnalyticsCartera Commerce, Inc Jul 2012 - Nov 2012Lexington, Ma, Us -
Senior Analyst, Strategy & AnalysisDigitas Mar 2011 - Jul 2012Boston, Massachusetts, Us
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AssociateIndustrial Economics Jul 2009 - Mar 2011Cambridge, Ma, Us -
Teaching And Research Assistant, FellowUniversity Of Illinois At Urbana-Champaign Aug 2007 - May 2009Champaign, Il, Us
Luiz Freitas Skills
Luiz Freitas Education Details
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Rochester Institute Of TechnologyEconomics -
University Of Illinois Urbana-ChampaignAg. & Consumer Economics (Environmental Economics)
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Northwestern UniversityPredictive Analytics
Frequently Asked Questions about Luiz Freitas
What company does Luiz Freitas work for?
Luiz Freitas works for Fidelity Investments
What is Luiz Freitas's role at the current company?
Luiz Freitas's current role is VP, Group Lead, Conversational AI Capabilities.
What is Luiz Freitas's email address?
Luiz Freitas's email address is lu****@****tas.com
What is Luiz Freitas's direct phone number?
Luiz Freitas's direct phone number is +121261*****
What schools did Luiz Freitas attend?
Luiz Freitas attended Rochester Institute Of Technology, University Of Illinois Urbana-Champaign, Northwestern University.
What are some of Luiz Freitas's interests?
Luiz Freitas has interest in Economic Empowerment, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Luiz Freitas known for?
Luiz Freitas has skills like Analytics, Data Analysis, Sas, Segmentation, R, Statistics, Predictive Analytics, Database Marketing, Predictive Modeling, Online Advertising, Marketing Analytics, Econometrics.
Who are Luiz Freitas's colleagues?
Luiz Freitas's colleagues are Nathaniel Roberts, Kaushik Ramamurthy, Jenna Dolciotto, Ashley Zangari, Rammohan Badrinath Palladam Sudhinder, Natalie Slade, Calvin Holt.
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