As the driving force behind Hero Innovation Group, I lead the company's strategic direction and oversee all facets of operations, marketing, business development, and growth initiatives. My expertise encompasses advanced project management, financial analysis, digital marketing, data analytics, and regulatory compliance, ensuring that every aspect of our operations is optimized for success.Hero Innovation Group stands as a pioneer in delivering groundbreaking financial solutions tailored to the needs of the next generation of consumers. Our cutting-edge products provide seamless, secure payment services, offering users worldwide unparalleled convenience and peace of mind. With a relentless focus on customer satisfaction, I guide our team in leveraging innovative technology to address customer pain points, streamline processes, and ultimately save them time and money. My role as the operational and visionary leader includes employing strategic planning, stakeholder engagement, and risk management to ensure that our company remains at the forefront of innovation and customer-centricity in the ever-evolving financial landscape.

As Marketing Director, I was responsible for Hero Group’s marketing and communications strategies, as well as market research for product development and acquisitions. My role required proficiency in digital marketing, content creation, brand management, and public relations. Additionally, I oversaw growth, partnerships, and investor relations initiatives, utilizing skills in data analytics, CRM management, SEO, SEM, social media strategy, and event planning to drive engagement and achieve business objectives. My expertise in budget management, market segmentation, competitive analysis, and stakeholder communication ensured the successful execution of comprehensive marketing plans that supported the company's strategic goals.

As a Marketing Consultant, I was responsible for liaising with the Product & Development teams to shape the development of SideKick for the international education industry. My role required strong skills in cross-functional collaboration, product marketing, and market research. Additionally, I developed relevant content to reach SideKick's target customers, utilizing expertise in content strategy, copywriting, and audience segmentation. I also managed social media channels and other digital marketing activities, leveraging skills in social media management, digital advertising, SEO, analytics, and email marketing to drive engagement and brand awareness. My ability to analyze metrics, optimize campaigns, and adapt strategies ensured the effective promotion and growth of SideKick's offerings.

As an independent marketing consultant, I have worked with a diverse range of industries, including Education, Fintech, Mining, and Food & Beverage, providing tailored marketing solutions to various companies.Companies:- Courmack Exploration: Conducted comprehensive market research and strategic planning to identify growth opportunities and created their brand and its positioning within the mining sector.- Global Education Alliance: Developed and executed marketing campaigns, created engaging content, and managed digital marketing activities to drive student enrollment and engagement.- SideKick Card: Collaborated with product and development teams to shape product development, manage pre-IPO readiness, and implement targeted content strategies for the fintech market.- Italki Languages: Curated and managed multilingual content, optimized social media channels, and developed influencer marketing programs to expand global reach and community engagement.- Boteco São Bernardo: Designed and executed marketing campaigns, including content creation and social media management, to increase brand awareness and customer loyalty in the F&B industry.- Tamagochi Sushi Garden: Developed marketing strategies, created promotional content, and managed digital advertising efforts to boost restaurant visibility and drive foot traffic.My expertise encompasses marketing research, strategic planning, content creation, digital marketing, pre-IPO readiness, and more, enabling me to deliver impactful marketing solutions across various industries.

As a Marketer at Sprott Shaw College, I was responsible for creating comprehensive marketing campaigns, which included scoping out content requirements, production, testing, and ongoing management/refinement. My role required strong skills in campaign management, content strategy, and performance analysis. I created, curated, and managed all published organic social media content (images, video, and written), utilizing expertise in social media strategy, content creation, and engagement metrics.I developed initiatives to grow the social media presence and community through internal and external influencer programs and campaigns, demonstrating skills in influencer marketing, community building, and digital outreach. I worked collaboratively with the website team, marketing teams, and other Brand & Communications team members to produce and publish compelling content, leveraging skills in cross-functional teamwork, project management, and multimedia content production.Annually, I prepared the operating budget and market plan, showcasing proficiency in financial planning, budget management, and strategic planning. I represented Sprott Shaw College at internal and external events both locally and overseas, requiring strong presentation, networking, and public speaking abilities. Additionally, I planned and executed recruitment activities, such as student interviews, admission publications, and information sessions, demonstrating skills in recruitment marketing, event planning, and stakeholder engagement.I developed and managed business partners, including agencies, institutions, and schools, leveraging skills in partnership development, relationship management, and negotiation.

As Founder and Head of Marketing at Tamagochi Sushi Garden, I spearheaded the establishment and growth of the brand, utilizing a wide range of skills to ensure its success. My responsibilities included developing and executing comprehensive marketing strategies, leveraging expertise in brand development, digital marketing, and market analysis.I created and managed marketing campaigns, including scoping out content requirements, production, testing, and ongoing management/refinement. This involved skills in campaign management, content strategy, and performance analytics. I was responsible for creating, curating, and managing all published organic social media content (images, video, and written), showcasing skills in social media strategy, content creation, and audience engagement.I developed initiatives to grow the social media presence and community through internal and external influencer programs and campaigns, demonstrating proficiency in influencer marketing, community building, and digital outreach. I worked collaboratively with various teams to produce and publish compelling content, utilizing skills in cross-functional collaboration, project management, and multimedia content production.I managed the annual operating budget and marketing plan, showcasing abilities in financial planning, budget management, and strategic planning. Additionally, I planned and executed promotional events and activities, such as food tastings, special promotions, and community events, demonstrating skills in event planning, customer engagement, and stakeholder management.I developed and managed business partnerships, including suppliers, local businesses, and marketing agencies, leveraging expertise in partnership development, relationship management, and negotiation. My role required a blend of creativity, strategic thinking, and operational efficiency to drive the brand’s growth and success in a competitive market.

As Head of Marketing Communications at Fundação Salvador Arena, I played a pivotal role in shaping and executing comprehensive communication strategies to enhance the organization's public presence. My responsibilities included guiding and preparing communication plans to publicize the activities of the foundation, including its services, programs, and projects. I developed strategies and implemented communication and promotion tactics for both internal and external audiences, demonstrating expertise in strategic communication, brand management, and stakeholder engagement.I developed, implemented, and supervised advertising campaigns for the foundation and its educational units across print and electronic media, leveraging skills in advertising, media planning, and campaign management.I supervised the creation of marketing materials, such as magazines, brochures, institutional videos, websites, and social media content, utilizing expertise in digital marketing, multimedia production, and content management. I conducted satisfaction surveys on communication channels with internal and external audiences, highlighting skills in survey design, data analysis, and performance evaluation. I advised directors on advertising, branding, and press relations strategies, showcasing abilities in executive communication, branding strategy, and public relations.I supervised media relationships, organized interviews, prepared spokespersons, and created press materials, demonstrating skills in media relations, crisis communication, and press release writing.Additionally, I participated in various committees, enhancing my skills in crisis management, scientific communication, documentation, and safety initiatives. I served as President of the Crisis Management Committee and the Internal Accident Prevention Committee and was a Master of Ceremonies for graduation and other events, showcasing leadership, public speaking, and organizational skills.

As Marketing & Recruitment Coordinator at Universidade Metodista de São Paulo, I supervised and coordinated the promotion team of the university, ensuring the successful execution of various promotional initiatives. My responsibilities included implementing experience marketing, promotional actions, and events, which required strong skills in event planning, experiential marketing, and project management.I planned and controlled the budget for the area, showcasing expertise in financial planning, budget management, and cost control. Additionally, I planned and monitored the creation of communication materials, leveraging skills in content creation, graphic design coordination, and strategic communication.My role involved overseeing the development and distribution of promotional materials, such as brochures, flyers, and digital content, to effectively reach prospective students and other key stakeholders. I also collaborated with various departments to align promotional activities with the university's strategic goals, demonstrating skills in cross-functional teamwork and stakeholder engagement.By integrating innovative marketing techniques and data-driven insights, I ensured that recruitment events and promotional campaigns effectively attracted and engaged target audiences, contributing to the university's growth and reputation in the competitive education sector.

As an Event Assistant at Universidade Metodista de São Paulo, I played a key role in organizing, planning, and executing various fairs and events for the university. My responsibilities also included creating communication materials to promote these events effectively.I demonstrated strong organizational and logistical skills in coordinating events, ensuring smooth execution and positive attendee experiences. Additionally, I utilized my creative abilities to develop compelling communication materials that effectively conveyed the message and purpose of each event.Throughout my tenure, I contributed to the success of numerous university events, enhancing the institution's reputation and engagement with its target audience.