As the Chief Marketing & Sustainability Officer at Easy Cencosud, I lead a dynamic team in driving consumer engagement, managing internal and external communications, overseeing visual merchandising, store planning and sustainability initiatives for one of Chile's largest home improvement retail brands. With over two decades of experience in marketing, I am dedicated to crafting and executing consumer-focused strategies that can fuel business growth, enhance consumer satisfaction, and create positive social impact.In my previous role as Chief Marketing & Commercial Officer at Vitamina, I directed the marketing and sales teams for Chile’s largest network of early childhood education centers and led its expansion into Brazil. Prior to that, as Marketing Senior Director for Quaker at PepsiCo, I managed brand communication, innovation, digital transformation, and sustainability initiatives across Latin America.I have a proven track record of steering high-performing, cross-cultural teams to achieve significant brand and business turnarounds across diverse markets and industries. My career is defined by continuous learning and a commitment to driving meaningful change in both business and society.