Luiz Fernando De Rizzo
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Luiz Fernando De Rizzo Email & Phone Number

Gerente de Marketing y Sostenibilidad @ Easy Cencosud at Cencosud S.A.
Location: Chile, Chile, Chile 15 work roles 4 schools
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Current company
Cencosud S.A.
Role
Gerente de Marketing y Sostenibilidad @ Easy Cencosud
Location
Chile, Chile, Chile
Company size
32403 employees

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Luiz Fernando De Rizzo is listed as Gerente de Marketing y Sostenibilidad @ Easy Cencosud at Cencosud S.A., a company with 32403 employees, based in Chile, Chile, Chile. AeroLeads shows a matched LinkedIn profile for Luiz Fernando De Rizzo.

Luiz Fernando De Rizzo previously worked as Gerente de Marketing & Sostenibilidad @ Easy at Cencosud S.A. and Chief Marketing & Commercial Officer at Vitamina - Salas Cuna Y Jardines Infantiles. Luiz Fernando De Rizzo holds Graduation, Business Administration from Fgv - Fundação Getulio Vargas.

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Cencosud S.A.

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Profile bio

About Luiz Fernando De Rizzo

As the Chief Marketing & Sustainability Officer at Easy Cencosud, I lead a dynamic team in driving consumer engagement, managing internal and external communications, overseeing visual merchandising, store planning and sustainability initiatives for one of Chile's largest home improvement retail brands. With over two decades of experience in marketing, I am dedicated to crafting and executing consumer-focused strategies that can fuel business growth, enhance consumer satisfaction, and create positive social impact.In my previous role as Chief Marketing & Commercial Officer at Vitamina, I directed the marketing and sales teams for Chile’s largest network of early childhood education centers and led its expansion into Brazil. Prior to that, as Marketing Senior Director for Quaker at PepsiCo, I managed brand communication, innovation, digital transformation, and sustainability initiatives across Latin America.I have a proven track record of steering high-performing, cross-cultural teams to achieve significant brand and business turnarounds across diverse markets and industries. My career is defined by continuous learning and a commitment to driving meaningful change in both business and society.

Listed skills include Trade Marketing, Fmcg, Marketing, Marketing Management, and 6 others.

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Luiz Fernando De Rizzo's current company

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Cencosud S.A.
Cencosud S.A.
Gerente de Marketing y Sostenibilidad @ Easy Cencosud
Chile
Website
cencosud.com
Employees
32403
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15 roles

Luiz Fernando De Rizzo work experience

A career timeline built from the work history available for this profile.

Gerente De Marketing & Sostenibilidad @ Easy

Current
Cencosud S.A.

Argentina-Brasil-Chile-Colombia-Perú Y Of.Comercial En China, OO

Jan 2024 - Present

Marketing Senior Director Quaker Latam

Pepsico

Purchase, New York, US

  • Quaker regional director for all Latam countries including Brazil and Mexico;
  • Responsible for brand communication programs, innovation development, portfolio and revenue management, digital transformation and brand strategic planning;
  • Leadership of 9 marketers in 5 countries
Jul 2021 - Jun 2022

Marketing Director Regional Brands, Nuts&Seeds And Sustainability For Carib, Central & South America

Pepsico

Purchase, New York, US

  • Regional director in charge of brand strategy, communication and innovation for 12 different brands in +15 countriesRegional Salty Brands: De Todito, Mixes and Better for you Snacks Natuchips and TwistosNuts & Seeds.
  • Leadership of 5 marketers in 3 countries
Sep 2020 - Jul 2021

Marketing Director South Cone

Pepsico

Purchase, New York, US

  • In charge of all Food categories for South Cone region (Chile, Argentina, Uruguay & Paraguay)
  • Salty Snacks, Cookies and Crackers, Nuts, RTE Cereals, Oats, Bars and Milk Modifiers;
  • More than 15 brands as Lays, Doritos, Cheetos, Quaker and Toddy, ~350 SKUs
  • Leadership of 17 marketers in 4 countries
Oct 2018 - Aug 2020

Senior Marketing Manager - Salty Snacks South Cone

Pepsico

Purchase, New York, US

In charge of Global and Regional Salty brands for Chile, Argentina, Uruguay and Paraguay. Key brands: Lay's, Doritos, Cheetos, Twistos, De Todito and Natuchips.

Aug 2016 - Sep 2018

Marketing Manager - Salty Snacks Chile

Pepsico

Purchase, New York, US

Lay's, Doritos, Tostitos, Cheetos, Nuts and 8 local brands. More than 150 SKUs in 5 different segments.

Feb 2014 - Jul 2015

Marketing Manager - Brazil

Pepsico

Purchase, New York, US

  • Responsible for 5 brands - global and local (i.e.: Cheetos and Fandangos): 30% of Sales in Brazil;
  • Leaded Cheetos turnaround with brand re-positioning, double digit Revenue growth (19% CAGR 2010-13) and increased key brand metrics (penetration +3pp; TOM +5pp, SOV +0,8pp);
  • Launched Cheetos 100% digital consumer promo platform in partnership with Marvel with more than 3 MM unique users and reached 1 MM Facebook fans (#1 in the world);
Jul 2011 - Jan 2014

Senior Brand Manager

Natura

São Paulo, São Paulo, BR

  • Natura Plant (hair care)
  • Nearly doubled the business in 2Y +78% in Net Sales, +5pp penetrat; +2pp Margin, +1,2pp share;
  • Developed new brand positioning and communication campaign with highest Ipsos pre-test scores in Natura track record that became Twitter trending topic on launch week;
  • Launched 5 new lines (20 SKUs) impacting Natura sales force (+1MM consultants), press and consumers (Cosmopolitan Magazine “best shampoo” awards in 2010);
Oct 2009 - Jul 2011

Co-Founder

Beauty Tech

Technical assistance company focused in beauty and aestethics equipment. In less than one year became the market leader in Curitiba representing most of brazilian top saloon and aestethics equipment manufacturers such as Revlon, Parlux, Mega and Taiff.

Jul 2007 - Dec 2009

Brand Manager

Kraft Foods

Greater Chicago Area, IL, US

Fresh (powdered beverages)Maguary RTD and concentrated juicesTrakinas and premium cookies

Jan 2005 - Oct 2009

Brand Strategy Consultant

Futurebrand

London, England, GB

Brand valuation and brand strategyKey clients: Visa, ABNAmro, Dupont, C&A, Grupo Ultra

Feb 2003 - Dec 2004

Account Planner Intern

Agência Age
Jan 2002 - Dec 2002
Team & coworkers

Colleagues at Cencosud S.A.

Other employees you can reach at cencosud.com. View company contacts for 32403 employees →

DR Delcy Rocio Delcy Rocio Colleague at Cencosud S.A. Bogota, D.C., Capital District, Colombia, Colombia View → RA Raul Ahumada Raul Ahumada Colleague at Cencosud S.A. Santiago, Santiago Metropolitan Region, Chile, Chile View → SH Soledad Higuero Soledad Higuero Colleague at Cencosud S.A. Chile, Chile View → AC Andrea Cofre Carril Andrea Cofre Carril Colleague at Cencosud S.A. Santiago, Santiago Metropolitan Region, Chile, Chile View → GC Guadalupe Coliguante Guadalupe Coliguante Colleague at Cencosud S.A. Argentina, Argentina View → DM Diego Muñoz Diego Muñoz Colleague at Cencosud S.A. Santiago, Santiago Metropolitan Region, Chile, Chile View → GS Gerardo Subero Gerardo Subero Colleague at Cencosud S.A. Buenos Aires, Buenos Aires Province, Argentina, Argentina View → AM Aura Maria Chaparro Rincon Aura Maria Chaparro Rincon Colleague at Cencosud S.A. Bogota, D.C., Capital District, Colombia, Colombia View → PD Pamela Denisse Bonise Arancibia Pamela Denisse Bonise Arancibia Colleague at Cencosud S.A. Santiago, Santiago Metropolitan Region, Chile, Chile View → DV David Vásquez Canales David Vásquez Canales Colleague at Cencosud S.A. Chile, Chile View →
4 education records

Luiz Fernando De Rizzo education

Graduation, Business Administration

Fgv - Fundação Getulio Vargas

Strategic Marketing Management

Stanford University Graduate School Of Business

Incomplete Graduation, Social Sciences - Fflch

Usp - Universidade De São Paulo

Education record

Colégio Santa Cruz
FAQ

Frequently asked questions about Luiz Fernando De Rizzo

Quick answers generated from the profile data available on this page.

What company does Luiz Fernando De Rizzo work for?

Luiz Fernando De Rizzo works for Cencosud S.A..

What is Luiz Fernando De Rizzo's role at Cencosud S.A.?

Luiz Fernando De Rizzo is listed as Gerente de Marketing y Sostenibilidad @ Easy Cencosud at Cencosud S.A..

Where is Luiz Fernando De Rizzo based?

Luiz Fernando De Rizzo is based in Chile, Chile, Chile while working with Cencosud S.A..

What companies has Luiz Fernando De Rizzo worked for?

Luiz Fernando De Rizzo has worked for Cencosud S.A., Vitamina - Salas Cuna Y Jardines Infantiles, Pepsico, Natura, and Beauty Tech.

Who are Luiz Fernando De Rizzo's colleagues at Cencosud S.A.?

Luiz Fernando De Rizzo's colleagues at Cencosud S.A. include Delcy Rocio, Raul Ahumada, Soledad Higuero, Andrea Cofre Carril, and Guadalupe Coliguante.

How can I contact Luiz Fernando De Rizzo?

You can use AeroLeads to view verified contact signals for Luiz Fernando De Rizzo at Cencosud S.A., including work email, phone, and LinkedIn data when available.

What schools did Luiz Fernando De Rizzo attend?

Luiz Fernando De Rizzo holds Graduation, Business Administration from Fgv - Fundação Getulio Vargas.

What skills is Luiz Fernando De Rizzo known for?

Luiz Fernando De Rizzo is listed with skills including Trade Marketing, Fmcg, Marketing, Marketing Management, Customer Insight, Brand Architecture, Shopper Marketing, and Marketing Strategy.

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