Luiz Fernando De Rizzo Email & Phone Number

Chile

Argentina-Brasil-Chile-Colombia-Perú Y Of.Comercial En China, Oo

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Purchase, New York, Us

• Quaker regional director for all Latam countries including Brazil and Mexico;• Responsible for brand communication programs, innovation development, portfolio and revenue management, digital transformation and brand strategic planning;• Leadership of 9 marketers in 5 countries

Purchase, New York, Us

• Regional director in charge of brand strategy, communication and innovation for 12 different brands in +15 countriesRegional Salty Brands: De Todito, Mixes and Better for you Snacks Natuchips and TwistosNuts & Seeds brands: Mani Moto, Maniax and localsSustainability: Planet positive agenda with focus on sustainable agriculture and plastics• Leadership of 5 marketers in 3 countries

Purchase, New York, Us

• In charge of all Food categories for South Cone region (Chile, Argentina, Uruguay & Paraguay)• Salty Snacks, Cookies and Crackers, Nuts, RTE Cereals, Oats, Bars and Milk Modifiers;• More than 15 brands as Lays, Doritos, Cheetos, Quaker and Toddy, ~350 SKUs• Leadership of 17 marketers in 4 countries

Purchase, New York, Us

In charge of Global and Regional Salty brands for Chile, Argentina, Uruguay and Paraguay. Key brands: Lay's, Doritos, Cheetos, Twistos, De Todito and Natuchips.

Purchase, New York, Us

Lay's, Doritos, Tostitos, Cheetos, Nuts and 8 local brands. More than 150 SKUs in 5 different segments.

Purchase, New York, Us

• Responsible for 5 brands - global and local (i.e.: Cheetos and Fandangos): 30% of Sales in Brazil;• Leaded Cheetos turnaround with brand re-positioning, double digit Revenue growth (19% CAGR 2010-13) and increased key brand metrics (penetration +3pp; TOM +5pp, SOV +0,8pp); • Launched Cheetos 100% digital consumer promo platform in partnership with Marvel with more than 3 MM unique users and reached 1 MM Facebook fans (#1 in the world);

São Paulo, São Paulo, Br

Natura Plant (hair care)• Nearly doubled the business in 2Y +78% in Net Sales, +5pp penetrat; +2pp Margin, +1,2pp share; • Developed new brand positioning and communication campaign with highest Ipsos pre-test scores in Natura track record that became Twitter trending topic on launch week; • Launched 5 new lines (20 SKUs) impacting Natura sales force (+1MM consultants), press and consumers (Cosmopolitan Magazine “best shampoo” awards in 2010);

Technical assistance company focused in beauty and aestethics equipment. In less than one year became the market leader in Curitiba representing most of brazilian top saloon and aestethics equipment manufacturers such as Revlon, Parlux, Mega and Taiff.

Greater Chicago Area, Il, Us

Fresh (powdered beverages)Maguary RTD and concentrated juicesTrakinas and premium cookies

London, England, Gb

Brand valuation and brand strategyKey clients: Visa, ABNAmro, Dupont, C&A, Grupo Ultra

São Paulo, São Paulo, Br

Graduation, Business Administration

Strategic Marketing Management

Incomplete Graduation, Social Sciences - Fflch

Education record