28 Years of Marketing experience in several markets obtained in a solid carreer at a global diversified company; solid leadership attributes developed during more than 20 years in roles of Business Unit Manager / Corporate Senior Leadership; strong coaching skills; prestigious speaker (teacher and presenter of more than 850 seminars about Innovation and Creativity); international experience; Six Sigma Black Belt Certification.Specialties: Communication, Branding, digital transformation, innovation management, eCommerce, end to end programs, coaching, six sigma & agile methodolyKey-achievements:- 3M Brand: 20+% increase of Brand Awareness in a period of 4 years and 10% growth of Purchase Rate; Brasil became the subsidiary (among 70) with the highest brand health indexes; Leader of 3M Sponsorship strategy, supporting Projects like Mostra 3M de Arte Digital (9th edition in 2019).- 3M Digital Transformation: Implementation of digital Center of Excellence, End 2 End digital programs through agile operation model, eCommerce growth through eRetailers; social networks in Brasil which became the most significant and engaged community among all subsidiaries,3M Innovation Reputation: 3M as the Best Innovator Company in Brasil (A T Kearney + Época Negócios) - 2012, 2013 and 2015; among top Most Innovative Companies in 2015, 2016, 2017 and 2018 (Strategy & Co + Valor); - Creator of 3M Innovation Portal (3minovacao.com.br), 3M Innovation Talks for sharing innovation experience and knowledge (more than 600 events reaching 50.000+ in Brazil- Author of the Book O Poder da Inovação, published by Editora Saraiva in dec/2011, adopted by several innovation courses.- Implementation of Marketing Planning Process in local subsidiary, based on Mckinsey methodology.- Responsible to build 3M Marketing Academy in 2013- Startup advisor and evaluator (100 Open Startups initiative 2016 and 2017) and Entrepreneurship coach and Collaborator to Endeavor Brazil
Frequently Asked Questions about Luiz Serafim
What is Luiz Serafim's role at the current company?
Luiz Serafim's current role is Director World Creativity Day | TEDx Speaker | Speaker of Creativity, Innovation and leadership | Consultant and Advisor Innovation and Marketing | Active and Atypical Father (Gab) | Author of The Power of Innovation.
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