Luiz Serafim Email & Phone Number

28 Years of Marketing experience in several markets obtained in a solid carreer at a global diversified company; solid leadership attributes developed during more than 20 years in roles of Business Unit Manager / Corporate Senior Leadership; strong coaching skills; prestigious speaker (teacher and presenter of more than 850 seminars about Innovation and Creativity); international experience; Six Sigma Black Belt Certification.Specialties: Communication, Branding, digital transformation, innovation management, eCommerce, end to end programs, coaching, six sigma & agile methodolyKey-achievements:- 3M Brand: 20+% increase of Brand Awareness in a period of 4 years and 10% growth of Purchase Rate; Brasil became the subsidiary (among 70) with the highest brand health indexes; Leader of 3M Sponsorship strategy, supporting Projects like Mostra 3M de Arte Digital (9th edition in 2019).- 3M Digital Transformation: Implementation of digital Center of Excellence, End 2 End digital programs through agile operation model, eCommerce growth through eRetailers; social networks in Brasil which became the most significant and engaged community among all subsidiaries,3M Innovation Reputation: 3M as the Best Innovator Company in Brasil (A T Kearney + Época Negócios) - 2012, 2013 and 2015; among top Most Innovative Companies in 2015, 2016, 2017 and 2018 (Strategy & Co + Valor); - Creator of 3M Innovation Portal (3minovacao.com.br), 3M Innovation Talks for sharing innovation experience and knowledge (more than 600 events reaching 50.000+ in Brazil- Author of the Book O Poder da Inovação, published by Editora Saraiva in dec/2011, adopted by several innovation courses.- Implementation of Marketing Planning Process in local subsidiary, based on Mckinsey methodology.- Responsible to build 3M Marketing Academy in 2013- Startup advisor and evaluator (100 Open Startups initiative 2016 and 2017) and Entrepreneurship coach and Collaborator to Endeavor Brazil