Luiz Eduardo Varasquim Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Loggi is a Brazilian-wide logistics service unicorn delivering hundreds of thousands of packages every day and backed of by Fundo Verde, CapSur, Monashees, SoftBank, GGVCapital, Microsoft and Sunley House.Responsible for providing integrated and scalable payment solutions to support the needs of clients and partners.

Responsible for delivering digital payment solutions to the Business Units (SAZ), with the objective of digitizing payments, reducing manual reconciliation processes and increasing digital payment method adoption.Key Achievements (Q1 2024):- Delivered Pix for wholesalers. Pilot with 5 wholesalers (~30k customers): in 15 days, we reached over USD 550k in TPV and over 3.5k transactions; - Delivered a new payment method (Bank Slip Installments) to an external partner (L'Oreal);- Delivered the discovery process of the new payment method (QR Code) for BEES Argentina;- Implemented a new payment method (POS Receivables) for BEES customers in Brazil.

Responsible for two squads in the Fintech team:- B2B Payments squad. Responsible for PIX (instant payment system launched by the Brazilian central bank in 2020) for industries and “Pague Direto” (P2P payment).- Acquisition & Engagement squad. Responsible for Rewards/Loyalty Engine.Key Achievements (from Q1 to Q4 2023):- Responsible for PIX for industries, with over 698k unique users and USD 1.6 billion transacted in the year 2023.- 234% increase in monthly TPV payment for industries (from USD 82MM in January to 274MM in December)- 92% increase in the monthly number of transactions in PIX payments for industries (from 232k in January to 446k in December)- 9 percentage point increase in the digitalization rate of payments over total (from 14% in January to 23% in December).

São Paulo, Brasil

- Responsible for Growth & Engagement squad in the Fintech team. Responsible for Rewards/Loyalty Engine. - Temporarily responsible for B2B Payments squad (“Pague Direto” (P2P payment) and PIX).Key Achievements (from Q2 to Q4 2022):- Delivered a cashback engine to automate the payment of promotions carried out by the growth team, allowing customization of campaigns; Automation of 90% of the campaigns;- Delivered a gamified journey for promotions/campaigns within the wallet app resulting in 4.2 percentage point reduction in the contact rate; - The automation of cashback payment on D+1 and gamified journey resulted in a 46% increase in the monthly average number of transactions per customer at the POS (strategic product).

São Paulo, Brasil

Responsible for the distribution strategy, creation and improvement of Santander products (Equity Market).

São Paulo, Brasil

Responsible for development and improvement of products in order to achieve business goals of Santander Corretora (Capitalização - Premium Bond)

São Paulo, Brasil

Responsible for building and continuous improvement the operation of Santander's loyalty program (Esfera).

São Paulo, Brasil

Responsible for identifying opportunities based on data analysis, conducting projects focused on efficiency promoting productivity.

São Paulo, Brasil

Responsible for identifying opportunities based on data analysis, conducting projects focused on efficiency promoting productivity of the commercial team improvement.

São Paulo, Brasil

Responsible for monitoring KPIs, analyzing data and building reports.

Master Of Business Administration - Mba, Business & Management

Bachelor Of Engineering, Industrial Engineering

Education record