Lorena Lujan Rubio Email & Phone Number

Toronto, ON, CA

Canada

Mississauga, Ontario, Canada

• Champions innovation initiatives encompassing sustainability, clean technologies, and new materials.
• Evaluates, prioritizes, and leads relationships with Canadian innovation superclusters, Universities, research institutes and strategic start-ups.
• Leads BASF Canada’s innovation marketing strategy, driving engagement through memberships, sponsorships, and events participation.

Mississauga, Ontario, Canada

• Led external communications strategy, elevating media presence and brand awareness by engaging with local, national, and trade news sources, as well as preparing spokespersons for interviews and other speaking.
• Managed internal communications, fostering transparency and trust among employees.
• Prepared engaging content and maintaining internet, intranet, and social media platforms and monitor channels, boosting metrics, followers, and engagement rates.
• Skillfully handled crisis communications and community relations during COVID-19 pandemic by creating Crisis Management Frameworks for diverse audiences and positioning our Social Engagement efforts in the media.
• Planned and executed special events, including customer events, round tables, conferences, and internal town hall meetings.

Toronto Y Alrededores, Canadá

• Enhanced AMA´s corporate reputation by creating and implementing PR activities and campaigns to elevate awareness around the Association's major events and initiatives.
• Successfully identified media partners, developed effective media support materials and pitched compelling ideas.
• Generated communications strategy for Canada’s Marketing Hall of Legends, positioning the respected and renowned industry awards in the media.

Madrid, Madrid, Spain

• Demonstrated remarkable proficiency in customer relationship management and media relations, creating and fostering enduring partnerships.
• Developed and implemented Public Relations and Digital plans, effectively propelling clients towards their business objectives.
• Greatly enhanced business portfolio through innovative marketing and communication approaches.Clients: Tim Hortons, Coca-Cola, Burger King, Estrella Galicia, PepsiCo, Quaker, etc.

Madrid, Madrid, Spain

• Masterfully orchestrated comprehensive PR campaigns, spanning media relations, experiential activations, media and influencer events and trips.
• Crafted compelling corporate materials through adept storytelling, enhancing clients’ image to convey brand's personality and resonate with target audience.
• Equipped spokespeople with tools and skills to deliver impactful presentations and successfully approach media interviews.Clients: Bosch, Carrefour, Beefeater, McFit, AstraZeneca, Condé Nast, AJE Group, Conde Nast, etc.

Madrid, Madrid, Spain

• Elevated department performance through innovative initiatives.
• Collaborated with with tier 1 real estate firms to execute influential events.
• Created newsletters, boosting clickthrough rates by creating compelling copy.

Madrid, Madrid, Spain

• Generated captivating content for social media and websites in alignment with marketing strategies.
• Delivered knowledgeable responses to customer queries to spark engagement.
• Contributed to the development of thorough e-Commerce strategy encompassing sales and marketing plans.

Postgraduate Certificate, Marketing Management, Graduated With Honours

• Channeled strength towards creating, building, communicating and delivering value to customers in innovative and creative ways • Gained.

Bachelor'S And Master’S Degree, Journalism

• Developed storytelling techniques to engage and inform the public in a compelling way • Consolidated skills like critical thinking.