Jenny Lu Email & Phone Number

I’m a passionate business strategist and growth leader with over 10 years of experience helping companies—from startups to Fortune 100s—achieve transformative growth. My journey has taken me across every step of the Agriculture & Food value chain, while living and working across four continents. I have a proven track record of scaling new businesses, expanding into new markets, and boosting revenue, EBITDA, and customer experience. I thrive on tackling complex, cross-functional problems, rapidly ideating and prototyping solutions, building high-performing teams, and finding creative ways to win.My functional expertise spans: growth strategy, innovation, market & customer segmentation, product positioning & value proposition, channel strategy & partnerships, revenue growth management, sales effectiveness & enablement, operating model design, capability buildingMy sector expertise and interests include: crop inputs, agriculture retail, digital/ precision agriculture, sustainable/ regenerative agriculture, food ingredients, CPG, fresh produce, alternative proteins, controlled environment agriculture, retail & marketplaces