Jiachen (Keira) Lu Email & Phone Number

中国 上海市

Shanghai City, China

- Manages the development of strategic communication plan in line with global guidelines and local market needs. Leads PR / event agencies to define and implement with quality timely deliverable and cost-efficiency.- Coordinate with internal and external resources to ensure the development and execution of action plans across diverse traditional & digital media channels, so as to contribute to the protection and development of the company's reputation and/or the perceived value of its… Show more - Manages the development of strategic communication plan in line with global guidelines and local market needs. Leads PR / event agencies to define and implement with quality timely deliverable and cost-efficiency.- Coordinate with internal and external resources to ensure the development and execution of action plans across diverse traditional & digital media channels, so as to contribute to the protection and development of the company's reputation and/or the perceived value of its brands, products and services and/or the engagement of the employees.- Identifies key opportunities and keeps up-to-date on trends to create creative brief and develops communication messages to reach defined audiences, with the goal of optimizing engagement and drive new customer acquisitions.- Cultivate and maintain solid relationships with key media and influencers targeted at the enhancement of the company’s image and reputation. Monitors and assesses issues and situations that might have adverse impacts.- Monitors brand reputation on social media and identifies key risk factors for an online crisis by leveraging crisis communication tools. Show less

Shanghai City, China

- Develop and implement integrated strategic media plan (traditional/digital/social/search) according to client's business objective and given budget.- Monitor and optimize campaign performance through data to ensure KPIs achievement. Supervise the delivery quality of regular and other on request reports.- Assist internal finance department on contract and invoice process to client.- Work closely with internal specialists and groups on various pitches.- Liaise with client and… Show more - Develop and implement integrated strategic media plan (traditional/digital/social/search) according to client's business objective and given budget.- Monitor and optimize campaign performance through data to ensure KPIs achievement. Supervise the delivery quality of regular and other on request reports.- Assist internal finance department on contract and invoice process to client.- Work closely with internal specialists and groups on various pitches.- Liaise with client and media to maintain good relation and explore new opportunities.- Client experience: new energy car, import beverage and alcohol, home appliance, FMCG.- Pitch experience: B2B, technology, real estate. Show less

Shanghai City, China

- Develop and implement media plans (digital/social), monitor the whole process from briefing to post buy using consumer researches, i.e. iResearch, Telmar, and reporting software, i.e. Miaozhen.- Ensure regular reporting is delivered on time and accurately, campaigns are tracked and measured based on agreed KPIs and media efficiencies.- Client liaison and relationship development.- Keep a close ear to the ground on new opportunities to take to client and helps advise the wider team… Show more - Develop and implement media plans (digital/social), monitor the whole process from briefing to post buy using consumer researches, i.e. iResearch, Telmar, and reporting software, i.e. Miaozhen.- Ensure regular reporting is delivered on time and accurately, campaigns are tracked and measured based on agreed KPIs and media efficiencies.- Client liaison and relationship development.- Keep a close ear to the ground on new opportunities to take to client and helps advise the wider team on planning optimization.- Work closely with internal specialist and group resources for new business development. - Client experience: international oil corporation, distillery.- Pitch experience: toy, sports, stationary, skincare. Show less

Sheffield, United Kingdom

This is a varied role and would include fashion styling, and PR roles such as generating press releases and marketing the brand to a broader audience. Inventory of the product line will be regularly updated and window display will be rearranged every two months, while free colour consultations and style parties are provided on occasion as well as the weekly jewellery workshop.Roseannah is an ethically sourced clothing and accessories company driven by style, and motivated by a desire for… Show more This is a varied role and would include fashion styling, and PR roles such as generating press releases and marketing the brand to a broader audience. Inventory of the product line will be regularly updated and window display will be rearranged every two months, while free colour consultations and style parties are provided on occasion as well as the weekly jewellery workshop.Roseannah is an ethically sourced clothing and accessories company driven by style, and motivated by a desire for fair trade in the fashion industry, forming partnerships with organisations that empower workers worldwide. Many of the partners work with communities in India and Africa to establish sustainable sources of income for marginalised individuals and those affected by tragedy. The company works with various marginalised communities around the world to bring trade rather than aid, also work closely with survivors of human trafficking in the UK and abroad to bring life changing skills and vocational training. Show less

中国 上海

Supports the team with Digital Communication Planning and day-to-day administrative tasks.- Prepares and helps carry out Market- and Consumer Research, Competitive Analysis, Benchmarking- and Auditing Tasks;- Conducts Social Listening Exercises as per brief using 3rd party tool(ex.CIC iWOM Cooperator);- Communicates and liaises closely with junior counterparts of 3rd Party Companies, suppliers and internal stakeholders to request and chase up input, assets and information;-… Show more Supports the team with Digital Communication Planning and day-to-day administrative tasks.- Prepares and helps carry out Market- and Consumer Research, Competitive Analysis, Benchmarking- and Auditing Tasks;- Conducts Social Listening Exercises as per brief using 3rd party tool(ex.CIC iWOM Cooperator);- Communicates and liaises closely with junior counterparts of 3rd Party Companies, suppliers and internal stakeholders to request and chase up input, assets and information;- Keynote and Powerpoint Presentation development;- Collects, summarizes, archives, shares and presents internally digital best practice cases and learnings on an ongoing basis;- Various administrative tasks from arranging and coordinating meetings, calls, meeting notes, helping with translations and supporting team members with ad-hoc requests. Show less

中国 上海

- Edit and publish WeChat and Weibo posts of social accounts sharing entertainment information; - Monitor and analyze the interaction data, explore trending activities;

中国 上海

- Assists the director in managing the scene prop fabrication;- Coordinates the entry sequence and adjusts the scene audience' mood;- Arranges the guests’ recording sequence.

Master’S Degree, Marketing/Marketing Management, General, 2:1

Activities and Societies: PG Society The course, which includes field trips and guest lecturers from the industries, provides general.

Summer School, It-Driven Social Entrepreneurship

Activities and Societies: - Learn about: Social Entrepreneurship fundamentals, Hot technologies and emerging tools, Entrepreneurship.

Bachelor’S Degree, Broadcasting And Tv Journalism

Activities and Societies: Director of Organization Department, Basketball Club Project Dissertation: The Introduction Mode of South Korean.