Jiachen (Keira) Lu

Jiachen (Keira) Lu Email and Phone Number

Senior Advertising Specialist at Michelin China @ 米其林
auvergne, france
Jiachen (Keira) Lu's Location
Jing'an District, Shanghai, China, China
Jiachen (Keira) Lu's Contact Details

Jiachen (Keira) Lu work email

Jiachen (Keira) Lu personal email

n/a
About Jiachen (Keira) Lu

An integrated practitioner with 5-year work experience in the communication area for both 2B & 2C businesses with brand and agency background. Project experience include CIIE, CSR campaign, new product launch, mini-program user acquisition, etc.Expertise in communication strategy, digital & social engagement, media relations, event & project management, content production, reputation & crisis management, omni-channel media plan & buy.

Jiachen (Keira) Lu's Current Company Details
米其林

米其林

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Senior Advertising Specialist at Michelin China
auvergne, france
Website:
michelin.com
Employees:
14606
Jiachen (Keira) Lu Work Experience Details
  • 米其林
    Senior Media Specialist
    米其林 Oct 2022 - Present
    中国 上海市
  • Michelin
    Senior Pr Specialist
    Michelin Oct 2019 - Sep 2022
    Shanghai City, China
    - Manages the development of strategic communication plan in line with global guidelines and local market needs. Leads PR / event agencies to define and implement with quality timely deliverable and cost-efficiency.- Coordinate with internal and external resources to ensure the development and execution of action plans across diverse traditional & digital media channels, so as to contribute to the protection and development of the company's reputation and/or the perceived value of its… Show more - Manages the development of strategic communication plan in line with global guidelines and local market needs. Leads PR / event agencies to define and implement with quality timely deliverable and cost-efficiency.- Coordinate with internal and external resources to ensure the development and execution of action plans across diverse traditional & digital media channels, so as to contribute to the protection and development of the company's reputation and/or the perceived value of its brands, products and services and/or the engagement of the employees.- Identifies key opportunities and keeps up-to-date on trends to create creative brief and develops communication messages to reach defined audiences, with the goal of optimizing engagement and drive new customer acquisitions.- Cultivate and maintain solid relationships with key media and influencers targeted at the enhancement of the company’s image and reputation. Monitors and assesses issues and situations that might have adverse impacts.- Monitors brand reputation on social media and identifies key risk factors for an online crisis by leveraging crisis communication tools. Show less
  • 汉威士集团
    Senior Planner
    汉威士集团 Apr 2018 - Sep 2019
    Shanghai City, China
    - Develop and implement integrated strategic media plan (traditional/digital/social/search) according to client's business objective and given budget.- Monitor and optimize campaign performance through data to ensure KPIs achievement. Supervise the delivery quality of regular and other on request reports.- Assist internal finance department on contract and invoice process to client.- Work closely with internal specialists and groups on various pitches.- Liaise with client and… Show more - Develop and implement integrated strategic media plan (traditional/digital/social/search) according to client's business objective and given budget.- Monitor and optimize campaign performance through data to ensure KPIs achievement. Supervise the delivery quality of regular and other on request reports.- Assist internal finance department on contract and invoice process to client.- Work closely with internal specialists and groups on various pitches.- Liaise with client and media to maintain good relation and explore new opportunities.- Client experience: new energy car, import beverage and alcohol, home appliance, FMCG.- Pitch experience: B2B, technology, real estate. Show less
  • 竞立媒体
    Strategic Media Planner
    竞立媒体 Apr 2017 - Apr 2018
    Shanghai City, China
    - Develop and implement media plans (digital/social), monitor the whole process from briefing to post buy using consumer researches, i.e. iResearch, Telmar, and reporting software, i.e. Miaozhen.- Ensure regular reporting is delivered on time and accurately, campaigns are tracked and measured based on agreed KPIs and media efficiencies.- Client liaison and relationship development.- Keep a close ear to the ground on new opportunities to take to client and helps advise the wider team… Show more - Develop and implement media plans (digital/social), monitor the whole process from briefing to post buy using consumer researches, i.e. iResearch, Telmar, and reporting software, i.e. Miaozhen.- Ensure regular reporting is delivered on time and accurately, campaigns are tracked and measured based on agreed KPIs and media efficiencies.- Client liaison and relationship development.- Keep a close ear to the ground on new opportunities to take to client and helps advise the wider team on planning optimization.- Work closely with internal specialist and group resources for new business development. - Client experience: international oil corporation, distillery.- Pitch experience: toy, sports, stationary, skincare. Show less
  • Roseannah
    Fashion Stylist & Pr Assistant - Parttime
    Roseannah Jul 2016 - Aug 2016
    Sheffield, United Kingdom
    This is a varied role and would include fashion styling, and PR roles such as generating press releases and marketing the brand to a broader audience. Inventory of the product line will be regularly updated and window display will be rearranged every two months, while free colour consultations and style parties are provided on occasion as well as the weekly jewellery workshop.Roseannah is an ethically sourced clothing and accessories company driven by style, and motivated by a desire for… Show more This is a varied role and would include fashion styling, and PR roles such as generating press releases and marketing the brand to a broader audience. Inventory of the product line will be regularly updated and window display will be rearranged every two months, while free colour consultations and style parties are provided on occasion as well as the weekly jewellery workshop.Roseannah is an ethically sourced clothing and accessories company driven by style, and motivated by a desire for fair trade in the fashion industry, forming partnerships with organisations that empower workers worldwide. Many of the partners work with communities in India and Africa to establish sustainable sources of income for marginalised individuals and those affected by tragedy. The company works with various marginalised communities around the world to bring trade rather than aid, also work closely with survivors of human trafficking in the UK and abroad to bring life changing skills and vocational training. Show less
  • Ogilvy & Mather Advertising
    Digital Strategy Planning - Internship
    Ogilvy & Mather Advertising Jan 2015 - Jul 2015
    中国 上海
    Supports the team with Digital Communication Planning and day-to-day administrative tasks.- Prepares and helps carry out Market- and Consumer Research, Competitive Analysis, Benchmarking- and Auditing Tasks;- Conducts Social Listening Exercises as per brief using 3rd party tool(ex.CIC iWOM Cooperator);- Communicates and liaises closely with junior counterparts of 3rd Party Companies, suppliers and internal stakeholders to request and chase up input, assets and information;-… Show more Supports the team with Digital Communication Planning and day-to-day administrative tasks.- Prepares and helps carry out Market- and Consumer Research, Competitive Analysis, Benchmarking- and Auditing Tasks;- Conducts Social Listening Exercises as per brief using 3rd party tool(ex.CIC iWOM Cooperator);- Communicates and liaises closely with junior counterparts of 3rd Party Companies, suppliers and internal stakeholders to request and chase up input, assets and information;- Keynote and Powerpoint Presentation development;- Collects, summarizes, archives, shares and presents internally digital best practice cases and learnings on an ongoing basis;- Various administrative tasks from arranging and coordinating meetings, calls, meeting notes, helping with translations and supporting team members with ad-hoc requests. Show less
  • Shanghai Wow!
    Assistant Editor - Internship
    Shanghai Wow! Jul 2014 - Aug 2014
    中国 上海
    - Edit and publish WeChat and Weibo posts of social accounts sharing entertainment information; - Monitor and analyze the interaction data, explore trending activities;
  • Dragon Tv
    Assistant Director Of The Program Star Flare - Internship
    Dragon Tv Nov 2013 - Jan 2014
    中国 上海
    - Assists the director in managing the scene prop fabrication;- Coordinates the entry sequence and adjusts the scene audience' mood;- Arranges the guests’ recording sequence.

Jiachen (Keira) Lu Education Details

Frequently Asked Questions about Jiachen (Keira) Lu

What company does Jiachen (Keira) Lu work for?

Jiachen (Keira) Lu works for 米其林

What is Jiachen (Keira) Lu's role at the current company?

Jiachen (Keira) Lu's current role is Senior Advertising Specialist at Michelin China.

What is Jiachen (Keira) Lu's email address?

Jiachen (Keira) Lu's email address is lu****@****.org.au

What schools did Jiachen (Keira) Lu attend?

Jiachen (Keira) Lu attended The University Of Sheffield, University Of Twente, Shanghai University.

Who are Jiachen (Keira) Lu's colleagues?

Jiachen (Keira) Lu's colleagues are Ronaldo Miguel Do Nascimento, Reginaldo Feitosa, Alain Mainand, Mark Thompson, Nilambari Pardeshi, Christian Grewe, Carlos Americo Souza Goncalves.

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