Creating and implementing a range of initiatives designed to attract customers to the site with success measured in terms of improving revenue, conversion rate, traffic, bounce rate, ATV and fulfillment. Ensuring that the business calendar is being followed and maintained.•Building excellent foundations and working extremely closely with: Product Managers, UX /UI Design, EIT and Digital marketing to lead and work in a collaborative manner to delivery different business platforms. Working on creating new platform functionality and current platform improvements.•Coordinate with the operations and logistics team, customer service, to ensure delivery fulfillment is within SLA. Looking at constant ways to better enhance this customer experience to drive more conversion.•Oversee the managing of the day-to-day requirements of the site content, pricing strategy, and merchandising with my direct reporting team.•Working and maintaining a very strong relationship with franchise brands in order to stick to brand guidelines whilst looking at innovative ways to deliver the best possible platform. (Website deliverables and mobile app)•Planning budget allocation for digital marketing whilst closely monitoring its effectiveness. Driving & testing new techniques within Digital Marketing team (SEO, Paid Social, Paid Search) to maximize best ROI to help deliver on business brand KPI’S.•Responsible for the P/L of Ecommerce (Own website and 3rd party platforms)

Lead digital planning sessions with internal marketing team and external agencies to support trading plan and achieve marketing objectivesFocus on growing customer base via paid search, SEO, affiliates, digital display advertising, social advertising and mobile marketing. Work alongside the Email/CRM Manager to grow the email base and retain customers.Manage the online marketing agencies to ensure campaigns are on track; weekly meetings to ensure improvements and actions are to drive incremental sales, improve ROI and reflect latest trends in industry. Day to day management of all aspects of campaign development. Drive recommendations for landing page content, site improvements and future digital campaigns to aid in acquisition and retention of new customers. Managing and/or creation of digital marketing briefs incorporating content and merchandising requirements.Manage and help develop the company retention and loyalty strategy based on sound analytical data. Work closely with the Head of eCommerce, Web Designer, Email/CRM Manager and the wider team to ensure campaign activity ties in with trading and customer experience. Awareness of online marketing trends and what the competition is doing in the space Develop and implement social media plan aimed at involving new audiences online Manage and deliver an online content plan, including the commissioning, production, and quality control of online content relating to fundraising, including audio, video and written content such as blog posts. Promote the importance of digital content across the organisation, encouraging colleagues to make the best use of it in their work, including advising and enabling staff to develop engaging content to enhance our digital presence.

Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversionLead the development of the social media presence Develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate, including e-mail marketing, paid search, SEO and PPC Curate and steward social media communities, including Twitter, Facebook, Google+, Pinterest, Instagram, Spotify, etc. Includes cultivating dialogue with the online community as well as managing live social media event coverageUse appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans