Angel Luk Email & Phone Number

Los Angeles, CA, US

Rockville, Maryland, US

St. Louis, MO, US

Saint Louis, MO, US

• Spearheaded a design initiative to consolidate multiple tools into an internal advertising system, adopted by over 100 employees. This initiative led to a remarkable monthly time-saving of 7.5 hours and an impressive.
• Crafted versatile website templates with interchangeable layouts and components for a website builder, empowering over 7,000 customers to elevate their website's shopping experience.

• Conducted industry research and user interviews with 8 women to understand pain points, ideate solutions, and add new features in order to solve user problems about the existing site.
• Pivoted design strategy to address user friction through 3 rounds of usability testing, resulting in boosted SUS scores of 34% between first mid-fi prototype to latest hi-fi prototype and the overall time-on-task to.
• Delivered high-fidelity 44-screen interactive prototype including mobile and desktop version with developer redlines for user flows, interactions, and a Zeplin developer-handoff doc.

• Identified frustrations with the existing app and users’ needs through heuristic evaluation, usability testing, and 14 interviews with existing users and prospective uses.
• Prioritized task flows based on insights from user research and best practices from MoSCoW Map and Feature Prioritization Matrix
• Iterated on wireframes based on 3 rounds of usability testing and design feedback, addressing user pain points to simplify user flow, improve System Usability Score (SUS) by 20% and overall time on task up by 7%.
• Created final high-fidelity wireframes and 65-screen interactive prototype of LittleHoots in collaboration with three other designers. Handed off final design to developer along with detailed appendix and specification.

Chatsworth, CA, US

• Boosted Careismatic brands positioning and penetration in competitive space as well as optimize user experience by intellectualizing and launching latest digital trends within a fast-paced ever-changing environment.
• Implemented user research into the organization design process to design user interface (UI) in high-fidelity mockups of key wireframes on a major e-commerce site, infinityscrubs.com, from beginning to launch.
• Collaborated with executives and stakeholders in selecting new technologies to produce productive assistance for creative and marketing departments that enable seamless functioning, cut costs, and efficiently.
• Redesigned the user interface (UI) of Cherokee brand site and launched successfully by cultivating effective partnership with developers and other stakeholders to leverage the brand-identity.
• Drove creative leadership in developing the marketing materials and introducing exclusive in-house scrubs brands to our target audiences.

Van Nuys, California, US

• Applied excellent forward-thinking skills and implemented user research to strategize creative guidelines and brand standards to maximize visual appealing and presence across online marketing, e-commerce, and social.
• Held full accountability to conduct user and business research; conceptualize and implement campaigns for a range of key digital and print initiatives,
• Implemented user research into the design process to create an user interface (UI) and cooperated with the development team to confirm successfully launching a mobile app, BeauByte, in iOS.
• Led the organization through a major creative pivot based on Google Analytic data to rebrand the NuMe website

Los Angeles, California, US

• Utilized multitasking skills to plan and oversee 4-6 simultaneous catalog/campaign photoshoots annually.
• Won Gold in W3 Awards in 2015 for acting as an integral team member to design innovative mobile app with effective team collaboration
• Established three major user interface (UI) redesigns and improved the mobile responsiveness, leading to exceeding the quarterly sales goal by 10%.
• Led cross-functional teams of 2-5 by organizing and navigating effective mentoring and development programs while delegating assignments and providing positive guidance to achieve set business targets.

• Work closely with Creative Director to design invitation, runway stage and marketing collateral materials for Mercedes Benz Fashion Show, Project and Magic tradeshows.
• Produce innovative design solutions for use across all marketing channels, including multiple websites, email, store signage, affiliates and social media.
• Maintain site appearance by designing layouts and templates for maximum usability and focus on user experience, coordinating with Copywriter and Marketing director.
• Design marketing event display, window display, invitations, press-kit and billboard.
• Operate logistics for and art directed editorial and photo shoots.
• Communicate with outside vendors to ensure flawless execution of projects.

Monrovia, California, US

• Coordinate, design and produce digital design projects such as interactive displays, intranet sites, online handbooks and other electronic productions.
• Shoot in-house digital photography of all company products (image touch-up included).
• Provide SEO strategy to increase the website's visibility on internet search engines

Bachelor Of Science, Computer Science And Engineering

User Experience Design Immersive

Certificate, Design Communication Arts