Lucas Pedroso Email & Phone Number

Belo Horizonte, Minas Gerais, Brazil

Responsible for creating end-to-end products, from discovery to delivery.I designed the new home screen for the Super App, providing a personalized experience for over 30 million customers. This project, recognized with an internal award, led to a 39% growth in new global account openings, a satisfaction rating of 4.1, and a 6% increase in engagement rate.- Prototyping at various levels of fidelity;- Planning and conducting research, usability tests, and interviews;- Reviewing metrics, indicators, and validating hypotheses for decision-making;- Creating user journeys, use cases, information architectures, and conceptual sketches;- Collaborating with the engineering team to ensure high-quality implementation;- Serving as a Design System reference, responsible for onboarding and workshops;- Building and reviewing tokens, components, and Design System documentation.

Belo Horizonte, Minas Gerais, Brazil

Front-end creation and implementation of products focused on user experience. I participated in projects for various clients, such as Serasa Experian, the City Hall of Belo Horizonte, and Super Nosso.I designed the B2C Checkout for Serasa's Digital Certificates, creating prototypes, style guides, and front-end development. This solution resulted in a more efficient and intuitive experience, driving revenue growth and reducing certificate issuance time from days to minutes.- Creating information architectures and navigation flows;- Conducting benchmarks, heuristic analyses, desk research, and usability tests;- Creating low and high-fidelity wireframes and interactive prototypes;- Monitoring traffic and analyzing user behavior with Google Analytics;- Front-end implementation of responsive landing pages and web systems;- Creating and implementing style guides.

Lavras, Minas Gerais, Brazil

Restructuring of the Legal/Financial department through the creation of financial planning, organization of legal and accounting documents, and expense and cost management. Collaboration with the board for the company's federation.

Lavras, Minas Gerais, Brazil

Creation of landing pages and web systems from low and high-fidelity prototypes, with responsive front-end development using Bootstrap. I also managed projects and led teams.

Lavras, Minas Gerais, Brazil

Responsible for branding and strategic design projects, including the creation of communication materials and campaigns to promote the company's services. I also produced graphic materials for social media, event environments, and internal communication.I carried out internal engagement actions to win the R$ 20k prize in the UFLA+ Innovative Solutions Challenge, contributing to the development of Comp Júnior and the university.

Lavras, Minas Gerais, Brazil

Collaboration with the Director of Marketing and Communication to evolve and define the visual identity manual for Comp Júnior.

Lavras, Minas Gerais, Brazil

I conducted projects for federal and state governments, such as the National System of Rural Environmental Registry, the Illegal Deforestation List for the State of Pará, and the Water Granting System of Rio Grande do Sul.- Formation of the design team in the company, supporting the technology team;- Creation of prototypes and information architecture for new web and desktop systems;- Production of graphic materials, such as manuals, logos, and institutional pieces.

Lavras, Minas Gerais, Brazil

Study of methods for designing and evaluating usability and accessibility of interactive systems, focusing on assessing the accessibility of websites for mobile device use by visually impaired individuals. Member of the Institutional Research Scholarship Program.

Lavras, Minas Gerais, Brazil

Responsible for clarifying students' doubts, managing, and creating exercises for the Ubiquitous Networks Group's database. I also assisted the professor during classes and in the evaluation of assignments.

Master'S Degree In Computer Science

Bachelor'S Degree In Computer Science