Head Of Sales & Marketing
Business: High-performance miniature turbines for medical ventilation and industry.Mission: Global sales responsibility with main markets in Europe and Asia (China). leading sales and marketing staff, including field sales, back office, marcom and logistics. Complete restructuring and team building of the sales organization to improve sales efficiency and effectiveness. Revision and realignment of the market strategy, including vision, mission, value proposition. Analysis and re-definition of the product portfolio, including ideation, business cases, roadmap and product launch. Introduction of a globally standardized pricing system and pricing process with a value pricing approach. Creation of a completely new company website with entire content creation (images and illustrations, spec sheets and 3D models, use cases, storytelling, reference projects, etc.) and portfolio structure with parametric search function. Leading corporate strategy workshops.