Lukas Neuffer Email & Phone Number

Stuttgart, Bw, De

Leinfelden-Echterdingen, Baden-Württemberg, Deutschland

o 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗦𝗘𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: Manage SEO and SEA efforts globally, developing and executing a roadmap to drive growth through user intent marketing for seasonal and always-on campaigns.o 𝗦𝗲𝗮𝗿𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Lead the organic and paid search strategy, balancing both to maximize effectiveness.o 𝗣𝗮𝗶𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Manage paid search activities, including budgets and targets, collaborating with agencies and regional teams to meet business goals.o 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Produce reports, analyze trends, and make data-driven recommendations, identifying new SEO and SEA opportunities.o 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢: Implement technical SEO strategies to optimize website performance, including site speed, mobile usability, and structured data.o 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Develop content marketing strategies that align with SEO goals, enhancing organic visibility and user engagement.

Leinfelden-Echterdingen

o 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage Bosch Professional Website (bosch-professional.com) for Western Europe and Asia-Pacific industrial markets.o 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Executed technical and content-based SEO strategies to boost search engine visibility.o 𝗨𝗫/𝗨𝗜 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Improved website UX/UI through A/B and qualitative user testing.o 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Implemented personalized experiences for professional craftsmen segments using Monetate, Optimizely, and Tealium.o 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Optimized conversion channels based on qualitative and quantitative user insightso 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed digital projects and provided marketing guidance.o 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Acted as a liaison for country-specific website stakeholders, ensuring alignment with global web standards.

Leinfelden-Echterdingen

o 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻: Developed innovative landing pages for international marketing campaigns using FirstSpirit CMS.o 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Executed technical and content-based SEO strategies to boost search engine visibility.o 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗲𝗮𝘀𝗲𝗿 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Strategized and executed engaging website teasers to increase traffic for both international and local marketing campaigns

Reutlingen

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: Implementing a Content Marketing Editorial Plan across online and offline touchpoints to optimize the launch of the IoT product "Parking Lot Sensor".

Reutlingen

𝗕𝗮𝗰𝗵𝗲𝗹𝗼𝗿 𝘁𝗵𝗲𝘀𝗶𝘀: 𝘛𝘰𝘱𝘪𝘤: Conception of a Content Marketing Editorial Plan for a B2B Product of the IoT Sector𝘎𝘰𝘢𝘭: Support Launch of the product "Parking Lot Sensor" via Content-Marketing measures𝘍𝘪𝘯𝘢𝘭 𝘎𝘳𝘢𝘥𝘦: 1.1

Reutlingen

o 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Provided assistance in the regular maintenance of the Bosch Connectivity website and social media channelso 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Implemented technical and content-based SEO strategies, including the creation of blog articles, to enhance the search engine visibility of Bosch Connectivity.o 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀: Low-cost self-made video productions for the Corporate YouTube Channel "Bosch Connected Devices and Solutions"

Böblingen

o 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Intranet Communication and Blogging via CMS FirstSpirit

Master Of Science (M.Sc.), International Management - Innovation & Technology Management

extra-occupational Master's degree program while working full-time.

Master Of Business Administration - Mba, International Business Administration

extra-occupational Master's degree program while working full-time.

Bachelor Of Science (B.Sc.), Online-Media-Management

Exchange Semester In Singapore, Communication Studies

Image and Sound Production - Creating a video ad for Tiger Beer Social Media and Digital Campaign Management - Conceptual Design.